Golden 110

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The Golden 110 (also: "Gold'ne Hundertzehn", "First German Association Magazine" and "Berliner Concurrenz- Store ") was a department store for ready-to-wear textiles in Berlin at Leipziger Strasse 110 at the end of the 19th century low prices (and the rather poor quality) of its mass-sold textiles for men.

The textile department store Goldene 110 must have opened in 1875 at the latest. The owner of this department store for men’s and boys’s wardrobe was initially the merchant Isaac Cohn, who also owned a “men’s wardrobe and dressing gown factory”, who lived in Berlin at 43 Schöneberger Ufer. In 1901 the merchants Max Schoeps and Gustav Lipschitz (Max Schoeps & Co.) took over the Golden 110 and continued to run it at least until 1913, but no longer at Leipziger Straße 110, but at Mauerstraße 68.

Impact history

The Golden 110 was one of the early representatives of the ready-to-wear textile trade. The serial production of garments ( ready-made clothing ) did not spread on a larger scale until around the middle of the 19th century; in 1841 Clemens and August Brenninkmeijer founded their trading house for ready-made textiles " C&A ".

The Golden 110 was involved in the Berlin trade fair of 1896.

The Golden 110 became famous - apart from its low prices - not least because of its advertising poems. This form of advertising was still new in the 1880s and therefore caused a stir. In newspaper advertisements and in posters on advertising pillars, the Golden 110 distributed advertising poems like the following:

Who has the most beautiful sheep? - The golden moon has it!
Who has the best view? - Who lives on the Kreuzberg !
Where is most of the ashes? - In Rothschild’s wallet ...
And who is the finest man - you can see that on the skirt!
Who has the lowest prices? - The 'goldne hundred ten'!

Or in a modification of the (then) popular folk song girl jerk jerk jerk :

Love fire
girl jerk, jerk, jerk to my green side,
don't give me a basket, I like you, you
are so cute, come on, hug me,
be my dear darling, give me a kiss,
girl jerk, jerk, jerk my green side,
I'll go broke because of lovesickness!
Girl, you, you, I want to give you the wedding ring, I
want to float to the registry office with you;
For the wedding state, well, I have advice!
Go to the cheap spring at once;
Girl, here, here, you don't need to give much here,
the golden one hundred
and ten just squandered: 10,000 English autumn suits, as well as paletots in the well-known cheap and realism. Golden 110, Leipzigerstrasse 110.

Some of the advertising poems of the Golden 110 referred to current events in Berlin. With reference to a Reichstag speech by Count Wilhelm von Bismarck (a son of Otto von Bismarck ) and the reply to it by Reichstag member Eugen Richter , the following advertising poem for the Golden 110 was published: Runne's election speech!

Dear Sirs, the Reichstag election
is always at the door -
How about if I once acted
as a Reichstag candidate ?!
I also know roughly
where the beaks are pressing us ;
And if I throw my speech spear,
then they all fall on their backs!
And
Runne doesn't have to pledge that I am well thought-out.
I stand through thick and thin -
I agree all taxes!
And
if you do n't like my appearance, I would advise you to consider -
The golden hundred and ten places in
front of all Reichstag candidates:
Over 10,000 English tourist and summer suits in real fabrics, ...

When in the course of Hagenbeck 'rule Völkerschau in Berlin Zoo and Inuit ( "Eskimos") made guest appearances (among them Abraham Ulrikab), made himself the copywriter of the Golden 110 also be a rhyme that has been handed down in English: The Eskimos 

Hurry up, Berliners, small and tall,
to the Zoologischer Garten,
where real Eskimos are waiting for you;
ready with fish oil!
They are nice and cozy people,
tousle-head like -
The man, the wife, the little brat,
they take what they can get!
But while they still walk around
in raw caribou furs,
the Goldene 110
is offering the following selection:…
No. 250, Oct 24th, 1880

In the three-emperor year , on March 11th, 1888, the ready-to-wear textile department store informed its customers that it felt “due to the deep grief into which the fatherland is sunk by the passing of our great heroic emperor, not to bring poems” for the time being. "

The advertising poems, along with parodies of folk songs and dramas of classical literature, were self-published by the owner of the Golden 110, Isaac Cohn, in at least four booklets.

Quotes

The Golden 110 was the epitome of cheap, but not very high-quality textiles. The advertisement was in the form of witty poems; this found some echo in publications at the end of the 19th century.

Originality of the rhyming advertisement

  • From: Der Bär , issue No. 18, January 28, 1888, p. 231:
The new dress code of Count Hochberg, through which the tailcoat - this unmanly and un-German piece of clothing - is introduced for the Monday evenings of the Royal Opera in Berlin, has inspired the singer of the "golden one hundred ten" to the following song

Bravo, Hochberg! At last you have got
the right idea:
the ballet is profane ,
the audience wears a jaquet,
the opera is worth nothing,
if one hears it in a frock coat;
But in the black tailcoat,
there is education and taste, it
also testifies to fine morals,
the ladies go cut out! So
, Hochberg, be nice,
send me a free ticket, of
course I would go
to the “ Goldnen Hundertzehn ” first -
If I then come with a
black hat and a fine sniff,
the opera choir sings well:
“Greetings, noble count! "

If the "golden 110" adds in bold letters: "Tailcoats are always available cheaply", one has to acknowledge that the singing clothes shop on Leipzigerstrasse has done everything possible to ease the harshness of the regulation. May the Count take up these endeavors as humorously as they deserve.
  • From: Otto Reutter , Der Sühneprinz , Teich / Danner No. 66:

If you do something good for me, you get a portion of porcelain
that I brought from China.
Became popular in no time -
even the golden one hundred ten
made a verse on me. ...

Those who have eyes and ears will always find something.
I would like to study an advertising column again .
“Anyone who wants to save three hundred marks” or
the “Golden Hundred Ten” or
“Remedies against the tapeworm”.
I really enjoy reading that.

  • From: Alfred Kerr : Why doesn't the Rhine flow through Berlin? Letters from a European flaneur 1895–1900 , Aufbau Verlag, 2017:

[...] they encourage the purchase of a new magazine, which bears the conspicuous title "The Big Snout" and which should be kept. The only thing striking about this organ is the title. The company itself is humbug insofar as it arouses hopes for a free, independent content and only brings discarded jokes [...]. If there was a trace of deliberate parody in it, it would be bearable; but since everything is meant to be bitterly joke-free, it seems silly, and we know again that the only thing about the Berlin commercial street joke is that the cover sheet is tolerable, the content is rotten. The golden hundred and ten remains unmatched.

  • From: "Nervöse Sommerbriefe" IV., In: Berliner Wespen , issue No. 37, September 12, 1879:

[...] I am convinced that Berlin now envies Vienna because something there has just been confiscated by Goethe. But mere envy is of no use - Berlin has no Goethe. Apart from the Goldnen Hundertzehn Berlin has absolutely no poets that one likes to read.

  • From: The advertisement curtain , in: Berliner Wespen . Julius Stettenheim, Issue No. 24, June 13, 1884:

The singer should go with the king
And buy in the golden hundred and ten:
(The price courant follows.)

  • From: winter work . Humorous chat from Freiherrn v. Simple . In: Das Kleine Journal Nr. 282 of October 12, 1896:

Everyone wishes the devil autumn - only the golden hundred and ten not with her more than a hundred thousand autumn paletots.

  • From: Max Ring : Berliner Leben , Leipzig, Schlicke, 1882, Chapter: "Problematic Existences", p. 234:

- Completely harmless, on the other hand, and even amusing are the poetic advertisers, who sing about the treasures of the “golden hundred and ten” and the “dress paradise” in silly, often witty verses and praise them to the buying public; for which they often receive a very decent fee.

  • From: The Bear. Illustrirte Berliner Wochenschrift - A Chronicle for the House , edited by Ernst Friedel and Emil Dominik, VI. Volume, No. 27, Berlin, July 3, 1880, p. 336, "Mailbox" section, p. 336:

A lady. The author of the poems, with which the "Golden Hundred Ten" makes the columns of the local newspapers insecure, is a typesetter employed in a Berlin printer. Perhaps I can tell you the name later. The man would be an excellent collaborator for a popular joke paper.

  • From: Rumpelstilzchen - Was sich Berlin Tells , Volume 1921/1922, Dom-Verlag, Berlin 1922 and Brunnen-Verlag Karl Winckler, Berlin 1923, glosses no. 43–45, glossy no. 43, "Die Zeitungslose Zeit", 13. -27. July 1922:

In the past it was only the "Goldene 1101", a clothing store, a real showcase store that attracted customers with poetry. Today you can see in huge letters in the newspapers and on billboards: “Buy without worry - from Korge!” New signs should now contain the warning everywhere: “Cobu - the best plant butter! Go home and tell mother! "

Cheap prices and poor quality of the ready-made goods

  • From: Arthur Wolff: The limping devil in Berlin . Chapter: "Berlin am Strande", Leipzig 1886, Rengersche Buchhandlung, p. 159:

As we climb a few steps, Mr. Zwenka feels the cloth of my skirt, then tugs at my sleeves and lapels and finally grabbed my collar roughly to give me a good shake and to help the seat of the skirt.
“You bought it ready, Doctor?”
“Yes, in the golden one hundred ten.”
My old friend shook his head.

  • From: Speech of the Plenipotentiary to the Federal Council, State Secretary of the Reich Treasury, Real Secret Councilor von Burchard . In: O. Mundt (Ed.): Yearbook of Prussian Forest and Hunting Legislation and Administration , p. 359:

[...] when we see how many people go in rags while we have the "golden 110" on Leipzigerstrasse and a lot of clothing magazines that sell their goods at ridiculous prices; - so I say: happiness does not depend on equity, but on the contrary, it depends on the fact that everything is worthy of a price and that prices are not depressed at the expense of those who are the producers.

  • From: Friedenauer Lokal-Anzeiger , issue no. 11 of May 12, 1900, category "Municipal - District Association Botanical Garden", Mr. Golde:

Whenever the bid is awarded to the cheapest, then we come to the golden 110, from which the father buys a pair of trousers for himself and after the first rain the boy wears them!

  • From: Stenographic reports on the public meetings of the city council of the capital and residence city of Berlin , issue No. 8, February 17, 1881, p. 76, reports on the sale of an area of ​​old Wegeland located in front of the property at Kreuzbergstrasse 20/21 - preliminary . 45 and 91. Rapporteur: City Councilor Judge:

It was just wonderful to us how the magistrate came to want to sell such an area for 300  m . In the urge of business, we believed, the matter must not have been carefully examined and considered, because if the magistrate wants to sell out the land belonging to the city in this way, then it will soon surpass "the golden 110".

Individual evidence

  1. ↑ see Berlin address book, edition from 1875, business advertisements, p. 12, [1] , [2]
  2. ^ Berlin address book , edition 1881, p. 138, [3] , [4]
  3. ↑ See address book for Berlin and its suburbs, 1901 edition, "Herrengarderobe" section, p. 91: "Golden 110 Berlin Concurrenz Business. Inh. J. Cohn, changed to: Goldene 110 Berlin Concurrence Business Max Schoeps & Co., W Leipzigerstr. 110 T. “, URN: [5] ; [6]
  4. ^ Official main catalog of the Berlin trade exhibition 1896, Berlin: Mosse, 1896, Group II., Bekleidungs-Industrie, p. 15, no. 305 (room B.) [7] ; [8] ; see there also p. 66: [9]
  5. ↑ [10]
  6. ↑ A mood song from the 19th century based on the melody of an older folk tune, revised by Friedrich Silcher (1789–1860). In 1836 Heinrich Wagner (1783–1863) added two more to the existing first stanza; in addition [11]
  7. ↑ [12]
  8. ^ Election speech of the "Golden 110". In: Freisinnige Zeitung , blog entry from July 16, 2012, [13]
  9. ↑ Abraham Ulrikab, "The Diary of Abraham Ulrikab: Text and Context", p. 37, [14]
  10. ^ German Historical Museum (DHM), "On March 11th", [15]
  11. ↑ See: Der Bär , Edition 25, December 1880, No. 13, p. 160, [16] ; [17]
  12. ↑ Berlin theater poetry ; digital.zlb.de
  13. ↑ 294-the-suehneprinz
  14. ↑ literaturnetz.org
  15. ↑ fachzeitungen.de
  16. ↑ [18] ; digital.zlb.de
  17. ↑ [19] , digital.zlb.de
  18. ↑ karlheinz-everts.de
  19. ↑ [20] , digital.zlb.de
  20. ↑ [21] , digital.zlb.de
  21. ↑ karlheinz-everts.de
  22. ↑ [22] , digital.zlb.de
  23. ↑ Online in Google Book Search
  24. ↑ [23] , digital.zlb.de
  25. ↑ [24] , digital.zlb.de

Coordinates: 52 ° 30 ′ 37.5 ″  N , 13 ° 23 ′ 20.2 ″  E