Gold crown (brand name)
Goldkrone is the name for a brandy cut that was developed in the GDR in the 1970s and has been produced continuously since then. It is now one of the best-selling spirits in Germany.
Manufacturer
The Hardenberg-Wilthen AG, branch Wilthener distillery in Wilthen (Sachsen) produces the said spirit. According to company information from 2003, Wilthener Goldkrone is said to have been the best-selling spirit in Germany at the time.
ingredients
Goldkrone is a brandy blend , which consists of bulk brandy distillate and an addition of agricultural alcohol and is colored with caramel ; Added oak shavings provide the woody taste. The product contains 28 % alcohol by volume and is drunk both neat and in mixed drinks. In popular parlance , the gold crown is also simply referred to as brown because of its brownish color .
history
Goldkrone was developed in the GDR and produced in several state- owned companies from the 1970s , for example at Bärensiegel in Berlin , Nordbrand ( Nordhausen ), Schilkin ( Berlin ), Meeraner ( Meerane ) and Wilthener ( Wilthen ). The retail price for the 0.7-liter bottle was a uniform 27 marks .
After the fall of the Wall , only the Berlin Bären Siegel GmbH produced the gold crown. When Bärensiegel received a new owner around 2018, the brand was sold to the long-established Hardenberg company. Goldkrone had these produced in the traditional distillery Santa Barbara in Wilthen.
In 2011, 12.8 million bottles were sold, around 11.9 million of them in the new federal states. However, sales are falling sharply.
Web link
Individual evidence
- ↑ Thoughtful and witty. In: manager magazin of October 21, 2003.
- ↑ a b c High- proof from Upper Lusatia on lr-onlin.de, October 17, 2012.