Goodyear Dunlop Trading Systems

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Goodyear Dunlop Trading Systems

logo
legal form GmbH
Seat Hanau / Cologne
management Goran Zubanovic
sales € 2 million (2016)
Branch Tire trade
Website www.gdhs.de

The DG Trade GmbH , better known as Goodyear Dunlop trading systems (GDHS), is a franchise -Unternehmen for the tire trade with operational headquarters in Cologne and commercial law based in Hanau . The company is a franchisor for the three tire trading systems Premio Reifen + Autoservice , Quick Tire Discount and Trade Marketing Initiative (HMI) and has a total of around 1200 franchisees across Europe.

history

In 1976, Dunlop AG , based in Hanau, took over all shares in Holert Autobereifung Herbert Holert KG in Hamburg after being examined by the Federal Cartel Office . In September 1983 Dunlop sold its European subsidiaries to the Japanese Sumitomo Rubber Industries .

From 1982 onwards, the Goodyear Tire & Rubber Company had developed a support program for tire dealers under the name Kempen , from which the trade marketing initiative emerged in 1987 . From 1990 onwards, the Goodyear Reifen + Autoservice franchise system was established for the German market, followed by the "Quick tire discount" and the renaming of the brand from Goodyear Reifen + Autoservice to Premio Reifen + Autoservice 1996.

These four business areas of the two companies were combined in a joint venture in 1999 and subsequently merged under the umbrella of GD Handelssysteme GmbH , newly founded on September 1, 2003, under the umbrella of Goodyear Dunlop Tires Germany GmbH .

In the following years, GDHS acquired further franchise partners in its three systems and gradually separated from the former Holert KG's own branches. In 2010 the company had 910 franchisees and operated 25 branches with 263 employees. The total turnover was 47.4 million euros.

In 2015 the joint venture was dissolved and the investments distributed. As a result, GD Handelssysteme GmbH became a wholly-owned subsidiary of Goodyear Tire & Rubber Company.

Companies

The headquarters of Goodyear Dunlop Handelssysteme in Cologne.

The GDHS operates three franchise systems: Premio Reifen + Autoservice, Quick Reifendiscount and the Retail Marketing Initiative (HMI), each with their own concepts. The company has a total of around 1200 franchisees across Europe.

Premio tires + car service

Premio is a full-service concept for everything to do with tires and vehicle services. The services include facade and sales room design, marketing and IT solutions and qualification opportunities. In a Premio business, basic commercial training is just as essential as the employment of at least one master mechanic. Compliance with these standards is supported and regularly checked. "Premio" has 300 locations in Germany. Premio has around 75 locations in Switzerland and ten other European countries, including the Czech Republic and Hungary.

Quick tire discount

The "Quick tire discount" is designed as a tire specialist and tire service and focuses primarily on the sale of tires, rims and complete wheels. There are 60 partner companies in Germany.

Harry Wijnvoord has been the face of Quick Tire Discount since 2016 .

Trade Marketing Initiative (HMI)

The trade marketing initiative is a cooperation concept in which the companies keep their individual appearance, but benefit from the support services of the GDHS. These include marketing and IT. The HMI comprises 650 companies in Germany and Austria.

Web links

Individual evidence

  1. ↑ Annual financial statements for the business year from 01/01/2015 to 12/31/2015 of GD Handelssysteme GmbH in the Federal Gazette
  2. ^ Report of the Federal Cartel Office on its activities in 1976 . In: Drucksache 8/704 . 1977, p. 73 ( dipbt.bundestag.de [PDF]).
  3. ↑ 20 years of retail marketing initiative (HMI). In: Car Wheels Tires. August 24, 2006, accessed January 8, 2018 .
  4. ↑ The GDHS franchise concept celebrates its 20th anniversary. In: Car Wheels Tires. March 31, 2016, accessed January 8, 2018 .
  5. ↑ New in the virtual franchise fair: Quick tire discount. News editorial, accessed January 5, 2018 .
  6. ↑ a b Goodyear and Sumitomo Rubber Industries complete the worldwide divorce. Neue Reifenenzeitung, June 4, 2015, accessed on January 7, 2018 .
  7. ↑ a b 20 years of the Premio tire and auto service franchise system. News editorial, accessed January 5, 2018 .
  8. ↑ Annual financial statements for the business year from January 1, 2010 to December 31, 2010 of GD Handelssysteme GmbH in the Federal Gazette .
  9. ↑ a b Quick tire discount franchise system is celebrating its anniversary year with special offers and discounts. News editorial, accessed January 5, 2018 .
  10. ↑ Automobilwoche: Automobilwoche . ( automobilwoche.de [accessed on January 5, 2018]).
  11. ↑ Premio Reifen-Service continues expansion in Eastern Europe. In: Franchise Portal. News editorial, accessed January 5, 2018 .
  12. ↑ Premio Reifen + Autoservice: tire and car service. In: Franchise Portal. Retrieved January 5, 2018 .
  13. ↑ 20 franchise businesses awarded: Premio Reifen tests compliance with the standard. In: Franchise Portal. News editorial, accessed January 5, 2018 .
  14. ^ Deutscher Franchiseverband eV: Franchise system Premio Reifen + Autoservice. Retrieved January 5, 2018 .
  15. ↑ Goodyear Dunlop trading systems (GDHS). igenda.de, accessed on January 5, 2018 .
  16. ↑ Harry Wijnvoord. Retrieved January 5, 2018 .
  17. ↑ Quick tire discount. Retrieved January 5, 2018 .
  18. ↑ Automobilwoche: Automobilwoche . ( automobilwoche.de [accessed on January 5, 2018]).