Great lengths

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Great Lengths Universal Hair Extensions SRL

logo
legal form GmbH (Italy)
founding 1992
Seat Nepi (Italy)
management Matteo Antonino, managing director
Number of employees 260
Branch Foreign trade
Website www.greatlengths.com

Great Lengths is an Italian company that offers human hair and its own developed methods and tools for hair extensions . Great Lengths is recognized as a world leader in this field and has 45 sales offices in 53 countries .

Great Lengths Haarvertriebs GmbH is responsible for the entire German-speaking area - Germany , Austria , Switzerland . based in Austria. From 2010 to 2015 with the subsidiary Great Lengths BV based in Gouda, also for the Netherlands

History of the company

In 1991 the Englishman "David Anthony Gold" developed what he called the " shell bonding process", the first hair-saving system for hair extensions and hair thickening. In 1992 he founded Great Lengths in Nepi near Rome . In 2011 he handed over the management of the company to his long-term business partner Matteo Antonino.

The head office for the German-speaking area has been located in the small community of Sankt Stefan im Rosental (Southeast Styria) since 1995 for the now global sales network . In 2007, sales of 11 million euros were achieved in Germany, which makes up 22 percent of total sales.

Sales development DACH (Germany, Austria, Switzerland)

The development of the market is reflected in the group turnover (international from 6 million EUR in 1995 to 164 million EUR in 2007), which also increased to around 13.2 million in the German-speaking area ( see graphic ). The proportion of salons that use Great Lengths' technology for hair lengthening or hair thickening is growing: worldwide from 3,500 (1997) to around 35,000 (2007) ( see graphic ).

Number of salons worldwide

In April 2007 a second production facility was opened in Nepi. In 2007 the Austrian branch Great Lengths Haarvertriebs GmbH was named the most women and family-friendly company in 2007 (3rd place in the category “medium-sized companies”). In 2008, Great Lengths Haarvertriebs GmbH received the TRIGOS award in the “Workplace / Medium-Sized Enterprises” category for, among other things, the “high quota of women in management positions” as stated in the jury's statement. In 2015, Great Lengths was certified and awarded as an Austrian leading company , the award as a 'leading company' was recertified for a further two years in June 2017 and March 2019. In autumn 2016, after a year of construction, a production facility was opened in Sankt Stefan im Rosental.

Hair and systems

Real hair from India is used for hair extensions and hair thickening . In contrast to African or Chinese hair, it corresponds most closely to the basic structure of European hair. The hair that is produced in India as “ temple hair ” during sacrifice is depigmented using a special osmosis process and then colored with textile dyes.

Great Lengths offers different systems for securing hair. The classic system combines the bonds with your own hair using heat. The ultrasound system uses the even gentler method of creating the connection between your own hair and the shell bond with the help of ultrasound. The method of the air pressure system combines previous technologies with speed: So-called sets can be used, which means nothing other than that several strands can be worked in in one operation, which results in enormous time savings. The Multisonic system introduced in spring 2011 is based on the ultrasound system and offers the possibility of using single strands and multiple strands with one device.

Since spring 2013 there has also been a variant called “GL Apps” that can be inserted into one's own hair with an adhesive bond (tape) without a device. The shelf life is up to eight weeks, the strands can then or earlier be removed with a "remover spray" or "remover shampoo".

In autumn 2017, the successor product "GL Tapes" came onto the market, which, in addition to the simple adhesive connection, also enables use with a double adhesive connection.

The ultrasonic system "Ultrasonic Touch" was introduced in March 2018. In addition to operation via touchscreen , a shorter activation time and the USB interface for updates, the coating of the rod has also been changed ("Xtrm Coat Technology").

At the end of May 2018, "GL Volume", an upper head section with real hair, a flexible net and a keratin braid was presented.

At the beginning of 2020, with the “GL Pre-Bonded Minis”, a variant was added to the range, whose connection points (bondings) and strands make up only half of the classic strands. This eliminates the need to halve the bondings for particularly fine hair.

Web links

Individual evidence

  1. ↑ Contact Great Lengths Nepi, Italy [1] (Retrieved February 13, 2019)
  2. ↑ Matteo Antonino takes over the management of Great Lengths (accessed on January 11, 2018)
  3. ↑ Britta Sandberg : Color No 01, 45 centimeters . In: Der Spiegel . No. 7 , 2008, p. 112 ( Online - Feb. 11, 2008 ).
  4. ↑ Anita Lafer has headed the head office ... since 2010 also in the Netherlands (accessed May 9, 2015)
  5. ↑ ... Handover to the Busschaert family (accessed on July 10, 2015).
  6. ^ Adrian Geiges, Christine Mortag, Antje Wewer: Hair extensions - The Rapunzel principle . In: Stern, No. 14/2006. Available online (accessed February 24, 2018).
  7. ↑ David Meiländer. Expensive human hair - price war in the toupee industry . In FAZ from September 24, 2007. Price war in the toupee industry ( Memento from May 19, 2009 in the Internet Archive ) (accessed on January 11, 2018).
  8. ^ Great Lengths, Group Data.
  9. ↑ Press release: 2007 women- and family-friendly companies awarded - Austrian Family Minister Kdolsky awarded the winning companies on December 10, 2007 in the Austrian Control Bank. Available online (accessed February 24, 2018).
  10. ↑ TRIGOS 2008 Jury statements available online (accessed on February 24, 2018).
  11. ↑ Leitbetrieb Austria - Great Lengths recertified (accessed on February 6, 2018)
  12. ↑ Recertification of leading companies (accessed on March 14, 2019)
  13. ↑ Production facility in Sankt Stefan im Rosental Great Lengths Production in Austria (accessed on January 11, 2018).
  14. ↑ The journey of hair begins in India, where women donate hair (accessed February 1, 2016).
  15. ↑ Article "Milestone - Even faster. Even more precise. The innovative multisonic system from Great Lengths"; Top Hair International Austria, edition of March 18, 2011, page 69.
  16. ↑ Article "Special ::: Second Hair, 1.) Great Lengths: The" GL Apps "appear with a new method in the range ..."; Top Hair International Fashion, issue of June 1, 2013, page 48.
  17. ↑ Report on 'Friseur & Beauty' Flexible hair extensions with new GL tapes (accessed on November 6, 2017)
  18. ↑ ULTRASONIC touch (accessed on May 24, 2018)
  19. ↑ GL VOLUME - Upper head part made of real hair - Great Lengths (Accessed May 24, 2018)
  20. ↑ Invisible solution for thin hair: The Great Lengths Pre-Bonded Minis. Accessed March 7, 2020 (German).
  21. ↑ GL Pre-Bonded Mini The ideal complement to classic human hair strands. Retrieved March 7, 2020 .