Groupe Yves Rocher
| Laboratoires de Biologie Végétale Yves Rocher SA
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| legal form | Société Anonyme |
| founding | 1959 |
| Seat | La Gacilly , Morbihan department |
| management | Bris Rocher |
| Number of employees | > 15,000 employees |
| sales | > 2 billion euros |
| Branch | Production and sales of cosmetics |
| Website | www.groupe-yvesrocher.com |
The Yves Rocher (rechtl .: Laboratoires de Biologie Végétale Yves Rocher SA ) is an international group of companies, which mainly cosmetics and personal care products manufactures and distributes.
In 2007, the group employed around 14,800 people, around 4,000 of them in Brittany, and indirectly over 230,000 independent franchisees (so-called "beauty consultants") in sales. Distribution is essentially carried out via two sales channels: by mail order or online trading and via a network of around 1,500 so-called beauty institutes (a chain of stores).
In 2007, the group achieved sales of more than two billion US dollars. The group includes the brands Yves Rocher, Daniel Jouvance, Dr. Pierre Ricaud, Isabel Derroisné, Petit Bateau, Kiotis and Galérie Noémie.
Other business areas include production of detergents and cleaning products, toiletries and personal care products under the brand Stan Home together with their distribution in home sales (acquired in 1988), further a textile trade under the brands Petit Bateau and Françoise Saget. There is also a Yves Rocher Foundation and in La Gacilly a Végétarium (a mixture of botanical garden and adventure museum ).
history
Yves Rocher developed his first product based on fig root in the attic of his parents' house in the Breton village of La Gacilly at the end of the 1950s , and in 1960 he founded the brand of the same name. He published the first Green Book of Beauty in 1965 . Today 10 million copies are published every year in 20 languages, some in Braille. The first beauty specialty store opened in Paris in 1969. Today there are 1,600 brand beauty stores worldwide.
The Europe-wide development began in 1979. After Switzerland in 1971, Yves Rocher was the first cosmetics manufacturer to sell its products in Germany in 1974, via mail order. Further branches followed, including one in Austria in 1979. Yves Rocher was the first European cosmetics company to refrain from animal testing in 1989 . The Fondation Yves Rocher environmental foundation was established in 1991. Your goal is to protect and preserve nature. Its president is Jacques Rocher. Yves Rocher was awarded the gold medal of the French animal welfare association SPA in 1992. In 1997, the control association Ecocert certified organic, controlled plant cultivation on the 44 hectares of land in La Gacilly. For the first time, the environmental foundation Yves Rocher awarded the “ Trophée des Femmes ” prize. Yves Rocher also presented itself with a new look for its beauty shops: they became “beauty studios”. The Yves Rocher brand celebrated its 50th birthday in 2010 and pledged to plant 50 million trees worldwide within five years. In doing so, she is strengthening her previous commitment to the “ Plant for the Planet ” campaign of the United Nations Environment Program.
Yves Rocher specialty stores
The Yves Rocher care range includes around 650 products based on plant extracts. There are around 1,600 Yves Rocher beauty shops ( mono-label stores ) around the world , the so-called “beauty studios”. There are over 100 Yves Rocher beauty stores in Germany.
Controversy in Russia
On October 29, 2013, the Russian public prosecutor brought charges against the popular opposition politician Alexei Navalny on the basis of a complaint by Yves Rocher Vostok, the Eastern European subsidiary of the cosmetics company . He and his brother Oleg were accused of fraud and money laundering. If convicted, Navalny faces ten years in prison. Various media, including Novaya Gazeta , accused Yves Rocher Vostok and his then General Director Bruno Leproux of having made a false report and thus supported political repression in Russia. Yves Rocher was subsequently called for a boycott in Russia.
Web links
Individual evidence
- ^ Tanja Kuchenbecker: Bris Rocher. Get out of grandfather's long shadow. Handelsblatt, February 20, 2010, accessed on November 22, 2010 .
- ^ Website of the Yves Rocher Foundation
- ↑ UNEP website
- ↑ Archived copy ( memento of the original dated July 2, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. .
- ^ New indictments against Putin critic Navalny. In: The time . October 29, 2013, accessed April 28, 2014 .
- ↑ In Russia, Yves Rocher is going to plant three million trees and put away the two Navalny brothers? (No longer available online.) In: Nowaja Gaseta . May 3, 2013, archived from the original on January 7, 2014 ; accessed on April 28, 2014 (English). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Yves Rocher объявили "пособником политрепрессий" из-за жалобы на Навальных, призывают к бойкоту компаникоту компани. In: gazeta.ru. February 6, 2013, Retrieved April 28, 2013 (Russian).
- ↑ A question for Yves Rocher. (No longer available online.) Archived from the original on September 19, 2014 ; Retrieved September 19, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
