Hans-Georg Häusel
Hans-Georg Häusel (born November 12, 1951 in Hechingen ) is a German graduate psychologist . He writes non-fiction books on the topics of brain research, consumer behavior and marketing .
Life
From 1973 to 1978 he studied psychology and philosophy in Regensburg and Tübingen . He did his doctorate in 2001 with Günther Bäumler at the chair for sports psychology at the Technical University of Munich on "Handling money and goods in relation to old age" . Together with the Haufe publishing group and the Nymphenburg group, it organizes the largest European neuromarketing congress every year .
He is a member of the board of the Nymphenburg Consult AG group, lecturer at the University of Applied Sciences in Zurich and sits on the editorial board of the scientific journal "NeuroPsychoEconomics".
Publications
- Think Limbic! Understand the power of the unconscious and use it for motivation, marketing and management. Haufe, Freiburg 2000; 4th edition 2010, ISBN 978-3-648-00896-6 .
- Dealing with money and goods in relation to old age. Dissertation, TU Munich, 2001 ( PDF ).
- Limbic Success: How to master the unconscious rules of success. The best strategies for winners. Haufe, Freiburg 2002; 2nd edition 2006.
- Brain Script: Why Customers Buy. Haufe, Freiburg 2004; later than Brain View: Why customers buy. 3rd edition 2012, ISBN 978-3-648-02938-1 .
- Ed .: Neuromarketing. Findings from brain research for brand management, advertising and sales. Haufe, Freiburg 2007; 2nd edition 2012, ISBN 978-3-648-02941-1 .
- Emotional boosting: the fine art of seduction. Haufe, Freiburg 2009, ISBN 978-3-648-00948-2 ; 2nd edition 2012, ISBN 978-3-648-02944-2 .
- The scientific foundation of the Limbic approach. 2011 ( PDF ).
- Buy me! How we are seduced to buy. Haufe, Freiburg 2013, ISBN 978-3-648-03559-7 .
Web links
- Literature by and about Hans-Georg Häusel in the catalog of the German National Library
- Website by Hans-Georg Häusel
- Hans-Georg Häusel at the Nymphenburg Group
- Short biography and reviews of works by Hans-Georg Häusel at perlentaucher.de
- Interview with Hans-Georg Häusel on the connection between innovation and immigration
- Buying is so much fun ... - Interview with Hans-Georg Häusel
| personal data | |
|---|---|
| SURNAME | Häusel, Hans-Georg |
| BRIEF DESCRIPTION | German psychologist and author |
| DATE OF BIRTH | November 12, 1951 |
| PLACE OF BIRTH | Hechingen |