Holland flowers mark
| Holland flowers mark
|
|
|---|---|
 |
|
| legal form | Gesellschaft mbH |
| founding | 1974 |
| resolution | 2014 |
| Seat | Gerasdorf near Vienna , Austria |
| management | Jörg Pröll, Thomas Lanik |
| Number of employees | 380 |
| sales | 23 million (2012) |
| Branch | retail trade |
| Website | www.hollandblumenmark.at |
The Holland flower market mbH was an Austrian flowers discounter chain , the 2008 REPAC group in Linz belonged. With 104 branches, the company was the largest florist in Austria.
history
On September 19 In 1974, Kees van der Velden, who had recently left the founded with his brother in Holland flowers trading company Blumex, in Vienna the company Holland Flower Market . The first two stores were on Gudrunstrasse and on Praterstern. With self-service and self-import he was able to undercut the high prices for flowers at the time. This brought him into conflict with the Chamber of Commerce and he ran into difficulties with obtaining a trade license , a work permit and with the customs authorities . Finally, a lawsuit brought by the VKI in 1993 forced the company name to be changed. Since the company was banned from using the term “market” as misleading, the T at the end was deleted. In this way, the company signs could be changed without great effort, without all customers becoming aware of the name change. The old name is therefore still in common use.
With the establishment of further branches, the headquarters moved to Wiener Neustadt , in 1982 it was relocated to Hagenbrunn and has been in Gerasdorf near Vienna since the beginning of 2012 . Since 1998, abandoned petrol stations have been converted into new branches.
In 2008 the company with 128 branches was taken over by the restructuring company Repac, which closed eight branches with weak sales. After that there were 104 branches in Austria and from May 2011 also the first franchise branch . At the end of 2012, the number of franchise branches rose by a further nine. At the beginning of 2013 there were twelve franchise branches and 87 own branches on the market.
At the beginning of 2014, Anton Stumpf and a number of investors took over the company from the Repac Group.
In October 2014, the bankruptcy petition became known which, according to the press release, the company attributes to "unplanned contaminated sites that have resulted in high financial burdens".
In November, the former sales manager and current owner of B & B Robert Bigl took over 51 branches and continued to run them until they were renamed Holland Blumen Mark . Individual branches were sold while 28 branches were closed.
Individual evidence
- ↑ a b cwirtschaftsblatt.at : Holland Blumenmark is fighting for the turnaround ( Memento from April 5, 2014 in the Internet Archive ), from April 12, 2013
- ^ Hanna Kordik: The endless tulip war. In: Wirtschaftswoche of April 29, 1993. Quoted in: Horst Friedrich Mayer: Lexicon of popular errors of Austria. Vienna / Frankfurt am Main 2001, ISBN 3-216-30579-1 , p. 24.
- ↑ Homepage of the company
- ↑ Börseexpress dated April 21, 2009 ( memento of the original dated May 5, 2009 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Austria's largest florist is broke in the Wiener Zeitung from October 1, 2014, accessed on November 22, 2014
- ↑ http://wien.orf.at/news/stories/2671517/ Insolvency of Holland Blumen Mark, ORF.at October 1, 2014
- ↑ Holland Flowers: 47 branches saved on ORF from November 25, 2014 accessed on November 25, 2014
- ↑ New customers for Holland Blumen Mark on ORF December 11, 2014 accessed on December 11, 2014
