Hudora
| Hudora GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1919 |
| Seat | Remscheid , Germany |
| management | Pieter Coelewij (Managing Director) |
| Number of employees | approx. 60 (2016, without production) |
| Branch | Sport / fitness / leisure |
| Website | www.hudora.de |
The Hudora GmbH is a German manufacturer of sports, games and leisure products based in Remscheid . The family sells in over 30 countries on five continents, among others, roller skates , inline skates , ice skates , scooters ( scooters ), skateboard and trampoline - but also soccer goals, balls and tables for table football .
The company name is an abbreviation, consisting of the first two letters of the first and last name of the founder Hugo Dornseif and the place where it was founded in Radevormwald ( Hu go Do rnseif Ra devormwald). Today, Hudora is based in Remscheid, where around 60 employees develop around 40 new products a year.
history
Founded until World War II
Hudora was founded on August 4th, 1919 by Hugo Dornseif as an ice skate factory. One of the company's first successes was the production of a one-piece ice skate in 1926. This enabled the company to advance into the professional sector and equip top athletes, world champions and Olympic champions. Soon after, the manufacture of roller skates was started, which accelerated the growth even more. In the 20s, HUDORA sold ice skates all over Europe. In the 1930s, the brand equipped various medalists in figure skating , such as pair skaters Maxi Herber and Ernst Baier .
post war period
After the Second World War, Hudora, like other companies, was dismantled by the Allies and some of the machines were removed. Another turning point was the death of company founder Hugo Dornseif in 1950. The economic miracle years also brought Hudora more and more success. The trend, which began in 1956, was closely linked to new products such as sliding skates and roller skates with rubber rollers. Hudora also developed the K50 roller skate.
Roller and figure skaters equipped by Hudora won world titles, including pair skaters Marika Kilius and Hans-Jürgen Bäumler . Until the 1990s, Hudora remained the supplier of top figure skating athletes , such as Manfred Schnelldorfer , Gabriele Seyfert , Rudi Cerne , Dagmar Lurz , Norbert Schramm and Katarina Witt .
1968 founding grandson Eike Dornseif joined the management of Hudora. He was the first in Germany to advocate standardization of roller and ice skates according to DIN. The close international competition meant that the economic pressure increased and the manufacturing location Germany was difficult for Hudora to keep. The company therefore established contacts in what was then the "Eastern Bloc" and initially bought leather boots for ice skates, and later also for scooter boots.
In 1980 the Hudora factory Hugo Dornseif became Hudora GmbH. Evelyn Dornseif took over the management. She is involved in the region in the Bergische IHK in Wuppertal.
Eighties until today
In 1984 the production in Radevormwald was stopped. At the same time, Hudora entered into a cooperation with the largest ice skate manufacturer in the world: SLM, St. Lawrence Manufacturing Company, Quebec, Canada. New trend sports products such as scooters, skateboards and inline skates expanded the range, and Hudora also concluded cooperation partnerships in the Far East. In 1998 the company gave up the location in Radevormwald and relocated the company headquarters to a new building in Remscheid. With the inline skates boom at the turn of the millennium, sales in trend sport began to grow significantly: Between 2000 and 2002, Hudora brought almost 1 million inline skates onto the market each year, more than any other manufacturer in Germany.
At the same time, the scooter began to conquer the market, and Hudora also became the leader in this segment thanks to a lock for the “Hudora Big Wheel” newly designed at the University of Wuppertal. This was accompanied by a fundamental change in the company's orientation: Instead of producing roller and sliding sports articles for competitive sports , Hudora now offered sports and leisure equipment for the whole family and all age groups under the slogan We move people . Since then, not only has the product range expanded continuously, the company's sales and employees have also grown steadily and the internationalization of the brand has progressed.
In 2007 the subsidiary Hudora Asia Ltd. based in Hong Kong. In the same year, Dr. Maximillian Dornseif, son of Eike and Evelyn Dornseif, managing director of Hudora GmbH. With him, the fourth generation of the Dornseif family is now active in the management of the company. Dr. Dornseif began to adapt the company to IT-based corporate processes.
In 2013, the brand experience world Hudora - Der Laden was opened in Remscheid directly at the company headquarters .
Hugodrome
In May 2017, Hudora opened the Hugodrom - an indoor action park. On an area of 2,500 m², directly at the company headquarters in Remscheid, there are various offers on the subject of exercise for everyone. On site there are u. a. an indoor artificial ice rink, a pump track for testing skateboards and scooters, a climbing wall up to level 7+ , a toddler area, a soccer field, a bouncy castle, a dance machine and various other activities.
sustainability
Sustainability is one of the company's maxims. Hudora combines fair working conditions with high ecological standards in all areas of the company and the product promise of first-class quality. As a member of the BSCI (Business Social Compliance Initiative), Hudora is committed to maintaining and improving working conditions in the production countries. Furthermore, Hudora is an Authorized Economic Operator (AEO) through its secured supply chain .
Many Hudora products are made from wood that comes from FSC-certified, sustainable forestry. Only green electricity from Greenpeace Energy flows through the entire company. To ensure quality, the goods and their manufacturing process are continuously monitored by independent testing institutes. The company regularly scores very well here. Hudora is also involved in the creation of security standards in Germany and at European level.
Other brands
- With the HORNET brand, the company is represented with a cheaper secondary brand. The range is similar to that of the HUDORA brand, but includes fewer items.
- Based on the idea of the managing director Evelyn Dornseif, HUDORA developed joey, its own children's brand in 2000, with a kangaroo logo .
Individual evidence
- ↑ a b c Hudora.de , accessed on April 24, 2017
- ↑ Beate-Carola Padtberg: The economic history of the Oberbergischer Kreis, p. 126
- ↑ markt +wirtschaft Cologne Chamber of Commerce, No. 1/1994, p. 56
- ↑ a b c d The curve got on Welt.de , accessed on July 20, 2017.
- ↑ a b Company information , received on June 1, 2017
- ↑ Product catalogs Hudora GmbH since 1998.
- ↑ Hudora.de , accessed April 24, 2017.
- ↑ http://ec.europa.eu , accessed on June 9, 2017.
- ↑ http://info.fsc.org , accessed June 9, 2017
- ↑ kinderwelt.online ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , accessed April 24, 2017.
- ↑ www.optitrade.ch , accessed on April 24, 2017.
literature
- Padtberg, Beate-Carola: The economic history of the Oberbergischer Kreis: a reading book on regional history, Foundation Rheinisch-Westfälisches Wirtschaftsarchiv zu Köln , Cologne 2000 (= writings on Rhenish-Westphalian economic history, vol. 41), ISBN 3933025362