It bag
It-bag is a name for a fashionable handbag "with that certain something".
The name was probably coined around 1990 by the Fendi company ; The aim was to establish a separate division in the then rapidly growing market for women's handbags. An It-Bag is only a current model for a short time, sometimes not even for a fashion season .
In order for an It-Bag to become a temporary “must-have”, the fashion houses are changing the styling of the products in ever shorter cycles and trying to bring them closer to the consumer through advertising, but above all by placing them as an accessory for the stars of certain events .
While the It-Bag was initially reserved for women, you could see luxurious men's models at almost every international men's fashion show for the summer of 2009. The It-Bag officially became an accessory not only for women, but also for men.
It bags are made by all well-known fashion houses (e.g. Fendi, Hermès , Louis Vuitton , Chanel (Mademoiselle bag), Chloé , YSL , Botkier , Kooba ).
swell
- Complaints Office , article by Angelika Taschen at Spiegel Online from March 30, 2008
- Is This It for the It Bag? Article by Eric Wilson in the New York Times November 1, 2007
- The "It" Bag That Isn't ( Memento from December 20, 2007 on the Internet Archive ), Article by Poppy Harlow on Showbuzz from February 9, 2007 The "It" Bag That Isn't ( Memento from December 20, 2007 on the Internet Archives )
- The It bags ... a must? , Article by Diana Buterez on Softpedia , January 22, 2007
Individual evidence
- ↑ Now come the "It-Bags" for men . Welt.de. Retrieved September 15, 2016.