Jörn Redler

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Jörn Redler (* 1971 ) is a German economist and professor for general business administration, especially marketing, at the Mainz University of Applied Sciences . His main topics are brand management in retail, the design of the point-of-purchase in shops, online shops or print media as well as the management of corporate brands .

Life

Redler was born in Braunschweig and graduated from the Theodor-Heuss-Gymnasium Wolfsburg . After training as an industrial clerk , he studied economics at the Justus Liebig University in Giessen and the University of Wolverhampton, UK, and graduated in 2000 with a degree in economics . Also casting Redler was in 2003 with the empirical thesis "Management of brand alliances - an analysis with special consideration of the judgment processes of consumers" to Dr. rer. pole. PhD. He then worked in management positions for several years. In 2011 he was offered a professorship for marketing and trade at the Baden-Württemberg Cooperative State University , Mosbach location. There he was also head of the business administration and trade program and scientific director of the business management - marketing (MA) program. In 2018, Redler accepted a professorship for general business administration, especially marketing, at Mainz University of Applied Sciences.

Research priorities

Jörn Redler's research focuses on the fields of retail marketing , retail brand management , corporate brand management and POP communication . Redler is the author of the reference work “Die Store Brand” on the management of shopping facilities as brands. Together with the marketing professors Franz-Rudolf Esch , Torsten Tomczak , Joachim Kernstock and Tobias Langner, he is the publisher of the German standard work “Corporate Brand Management”.

Standalone fonts

  • Management of brand alliances - an analysis with special consideration of the judgment-forming processes of consumers , Berlin 2003.
  • Basics of Marketing , Berlin 2012.
  • Growing with brand alliances , Berlin 2014.
  • Corporate Brand Management (3rd edition, ed. With F.-R. Esch; T. Tomczak; K. Kernstock and T. Langner), Wiesbaden, 2014.
  • The Store Brand - Understanding, building and strengthening shopping facilities as brands , Wiesbaden 2018.

Web links

Individual evidence

  1. ↑ Directory of persons. In: hs-mainz.de. April 16, 2018, accessed September 10, 2018 .
  2. ↑ Redler, Joern, Prof. Dr. In: hs-mainz.de. April 13, 2018, accessed September 10, 2018 .
  3. ↑ Jörn Redler Kressköpfe. In: kress.de. Retrieved September 10, 2018 .
  4. ↑ Redler, Joern, Prof. Dr. | Brief CV. In: hs-mainz.de. February 6, 2018, accessed September 10, 2018 .
  5. ↑ Redler, Joern, Prof. Dr. | Overview. In: hs-mainz.de. April 19, 2018, accessed September 10, 2018 .
  6. ↑ SciPort RLP. In: rlp-forschung.de. Retrieved September 10, 2018 .
  7. ↑ Jörn Redler: The Store Brand: Understanding, building and managing shopping facilities as brands . SpringerGabler, Wiesbaden 2018, ISBN 978-3-658-09708-0 .
  8. ^ Franz-Rudolf Esch, Torsten Tomczak, Joachim Kernstock, Tobias Langner, Jörn Redler: Corporate Brand Management . 3. Edition. SpringerGabler, Wiesbaden 2014, ISBN 978-3-8349-3446-8 .
personal data
SURNAME Redler, Jörn
BRIEF DESCRIPTION German economist and university professor
DATE OF BIRTH 1971