Franz-Rudolf Esch

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Franz-Rudolf Esch (* 1960 ) is Professor of Brand Management at the Institute for Brand and Communication Research (IMK) at the EBS University of Economics and Law in Wiesbaden . Esch deals with advice and research on brand management, communication and customer behavior.

Life

In 1978 Esch graduated from the Max von Laue-Gymnasium in Koblenz . From 1978 to 1980 he was a member of the German armed forces . 1980–1986 Esch studied business administration at the University of Saarland and obtained a degree in business administration.

In 1990 he received his doctorate at Saarland University after four years of writing a dissertation with Werner Kroeber-Riel on expert systems for assessing advertisements. In 1996 he completed his habilitation at Saarland University on the subject of the effects of integrated communication. From 1996 to 2010 Esch was Professor of Business Administration with a focus on Marketing at the Justus Liebig University in Giessen . In 1998 he founded the Institute for Brand and Communication Research at the Justus Liebig University in Giessen and in 2010 transferred it to the EBS University of Economics and Law in Oestrich-Winkel.

Esch is co-managing director, along with Daniela Hesse-Esch, of ESCH. The Brand Consultants GmbH in Saarlouis.

Awards

  • 2004: Awarded the Best Textbook Award from the University Association for Business Administration for the book "Strategy and Technology of Brand Management"
  • 2006: Best Paper Award from the magazine Transfer - Werbeforschung und Praxis, together with Jörn Redler and Andrea Honal.
  • 2007: Highly-Commended Award, Emerald Literati Network for “Are Brands forever”, (Esch, F.-R., Langner, T., Schmitt H., Beus, P.) Journal of Product and Brand Management, Vol. 15 , Issue 2

Fonts

  • Franz-Rudolf Esch, Daniel Kochann. Systematic enthusiasm for customers: 5 steps to customer experience execution . Campus Verlag, Frankfurt am Main 2019.
  • Tobias Langner, Franz-Rudolf Esch, Manfred Bruhn . Handbook of communication techniques . 2nd Edition. Springer Gabler, Wiesbaden 2018.
  • Brand Management Manual . Gabler Verlag, Wiesbaden 2018.
  • Brand management strategy and technique . 9 ed., Vahlen Verlag, Munich 2018.
  • Franz-Rudolf Esch, Andreas Herrmann, Henrik Sattler: Marketing. A management-oriented introduction. 5th edition. Munich 2017.
  • Identity. The backbone of strong brands . Campus Verlag, Frankfurt am Main 2016.
  • Manfred Bruhn , Franz-Rudolf Esch, Tobias Langner: Handbook of Strategic Communication. 2nd Edition. Springer Gabler, Wiesbaden 2016.
  • Manfred Bruhn , Franz-Rudolf Esch, Tobias Langner: Handbook of instruments of communication. 2nd Edition. Springer Gabler, Wiesbaden 2016.
  • Franz-Rudolf Esch, Tobias Langner, Manfred Bruhn . Handbook Controlling Communication . 2nd Edition. Springer Gabler, Wiesbaden 2016.
  • Tobias Langner, Franz-Rudolf Esch, Manfred Bruhn . Handbook of social techniques of communication . 2nd Edition. Springer Gabler, Wiesbaden 2016.
  • Werner Kroeber-Riel , Franz-Rudolf Esch: Strategy and technology of advertising. 8th edition. Stuttgart 2015.
  • Franz-Rudolf Esch, Torsten Tomczak , Joachim Kernstock, Tobias Langner, Jörn Redler : Corporate Brand Management. 3. Edition. Wiesbaden 2014 (Ed.)
  • Franz-Rudolf Esch, Christian Knörle, Kristina Strödter. Internal branding: How you can strengthen your brand with employees . Vahlen Verlag, Munich 2014.
  • Automotive Marketing Strategy and Technique . Gabler Verlag, Wiesbaden 2013.
  • Torsten Tomczak, Franz-Rudolf Esch, Joachim Kernstock, Andreas Herrmann: Behavioral Branding. 3. Edition. Wiesbaden 2012 (ed.).
  • Effect of integrated communication. 5th edition, Wiesbaden 2011, ISBN 978-3-8349-2570-1
  • Franz-Rudolf Esch, Wolfgang Armbrecht (Ed.): Best Practice of Brand Management . Gabler, Wiesbaden 2009, ISBN 978-3-8349-0933-6 .
  • Manfred Bruhn , Franz-Rudolf Esch, Tobias Langner: Handbook Communication. 1st edition. Springer Gabler, Wiesbaden 2009 (Ed.)
  • Modern brand management. 4th edition, Wiesbaden 2005 (Ed.)
  • Advertising dictionary. Wiesbaden 2001, co-authors G. Behrens, E. Leischner, M. Neumaier.
  • Franz-Rudolf Esch with the assistance of Werner Kroeber-Riel : Expert systems for advertising . Vahlen Verlag, Munich 1994.
  • Expert system for evaluating advertising. Heidelberg 1990.

Web links

personal data
SURNAME Esch, Franz-Rudolf
BRIEF DESCRIPTION German economist and university professor
DATE OF BIRTH 1960