Jürgen Hassler

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Jürgen Haßler (born April 23, 1960 in Seeheim-Jugenheim ) is a German scenographer. He develops design and concept drafts for TV, architecture and live events. The emotionalization of brands is at the center of his work.

Life

After training in piano and violin, he studied costume and stage design at the Academy of Fine Arts in Munich from 1979 to 1987 . In his thesis, Haßler staged the lives of Kurt Tucholsky, Wolfgang Borchart and Gottfried Benn in pictures and models. As the best of his year at the Academy of Fine Arts in Munich, he was awarded the Deputant Prize. As a master student of Ekkehard Grübler, he worked as a film and TV architect during his studies and took part in national and international exhibitions. He realized his first own stage design - together with two fellow students - at the age of 23 at the Munich State Opera. From 1980 to 1984 he worked as assistant stage design and director with the directors and conductors Herbert von Karajan, Lorin Maazel, Oskar Fritz Schuh, Leopold Lindtberg, Andreas Reinhardt and Hans-Peter Lehmann at the opera houses in Bern, Brussels, Hamburg, Hanover and Salzburg.

In 1979 Jürgen Haßler founded the Atelier Haßler, the forerunner of Hassler Made GmbH.

Haßler was the first scenographer to use moving lights and LED screens as set elements in German television. In 2005, Jürgen Haßler and Christian Mikunda developed the dramaturgy, technology and display of the LED facade of the Stadion Center Vienna, which was one of the first 3D media facades in the world.

From 1996 to 2000 he was Art Director of the TV broadcaster SAT.1, responsible for the areas of stage and lighting design in the TV and event sector and taught lighting and interior design as a guest lecturer at various universities and academies.

Psychological architecture

Together with Christian Mikunda, Vienna, Jürgen Haßler created the design direction “Psychological Architecture”. The technology of “psychological architecture” allows the functions and attractiveness of places to be charged and emotionally charged in such a way that they exude a high level of attraction for users and consumers.

Projects

Jürgen Haßler implemented design and architecture concepts for sporting events, TV galas and brand presentations, such as the final draw for the 2006 Soccer World Cup , The Golden Camera , Bambi , The Golden Steering Wheel , Echo , 100 years of Nivea , the “VW Passat” presentation in the Cannes Festival Theater , the mall design and LED equipment of the Stadion Center in Vienna, the media equipment of the Hotel East in Hamburg.

Since 2015, Haßler and his company Hassler Made GmbH have been the lead agency responsible for the conception and implementation of the "Ball des Sports" of the German Sports Aid Foundation .

Awards

  • 1987: Deputants' award as best of year at the Academy of Fine Arts in Munich (costume and stage design)
  • 2006: Nomination for the German Television Prize 2006 in the category of best equipment (stage and studio design)

Web links

Individual evidence

  1. ↑ Hassler Made GmbH - About us In: hassler-made.com , accessed on September 17, 2018.
  2. ↑ Katja Neumann: Light in the ice - DEAR light - projects. In: dear-magazin.de. Retrieved September 17, 2018 .
  3. ↑ Fact Sheet Stadion Center Vienna. (PDF; 194 kB) In: stadioncenter.at. Retrieved September 17, 2018 .
  4. ↑ Alexander Krei: ARD is granting “Sportschau” a new studio. In: quotenmeter.de. July 31, 2009, accessed September 17, 2018 .
  5. ↑ Nico Kunkel: MME loses music award production: Werner Kimmig wins back the echo. In: kress.de. June 28, 2011, accessed September 17, 2018 .
  6. ^ Wiener Stadion-Center: Construction work in the final spurt In: derstandard.at , August 30, 2007, accessed on September 17, 2018.
  7. ↑ Ball des Sports 2015 - The press conference In: stadtleben.de , accessed on September 17, 2018.
  8. ↑ Ball des Sports - Vision 2018. (PDF; 5.6 MB, p. 9) In: Customer magazine RMCC, issue 3/2016. rmcc.de, March 2016, accessed on September 17, 2018 .
  9. ↑ Alexander Krei: "The German Television Prize 2006": The nominations. In: quotenmeter.de. Retrieved September 17, 2018 .
personal data
SURNAME Hassler, Jürgen
BRIEF DESCRIPTION German set and stage design designer
DATE OF BIRTH April 23, 1960
PLACE OF BIRTH Seeheim-Jugenheim