Jan Lies

from Wikipedia, the free encyclopedia

Jan Lies (* 1970 in Hamburg ) is a German economist who specializes in corporate communication, public relations , marketing, systems theory , power and evolutionary economics .

resume

Jan Lies studied economics in Münster , did his doctorate at the economics faculty of the University of Witten / Herdecke under Carsten Herrmann-Pillath and completed his habilitation under Birger Priddat as a Dr. rer. pole. habil. From 2007 he was professor for PR and communication management at the private Macromedia University for Media and Communication (MHMK) in Hamburg and Berlin. Lies has been Professor of Business Administration, in particular corporate communication and marketing, at the FOM University in Dortmund since 2013 .

Public relations as power management

Lies different public relations in a broader sense ( Corporate Communications / Corporate Communications ) in the narrow sense (media and press work as originally excellent PR tool) and as a structural term (public relations as a literal translation of "Public Relations") to order that the contributions of PR -To organize the discussion that addresses PR as a strategy (reputation management, image management, etc.), as an instrument (press work, online communication ...) or as an action-relevant environmental structure of companies (resistance, moods ...). - Public relations in the broader sense is referred to as the part of corporate management.

Individual evidence

  1. ↑ Lies, J .: Public Relations as Power Management 2012, p. 3.

Literature (selection)

  • J. Lies: Understanding change, the role of power and social capital in change management. Deutscher Universitätsverlag, Wiesbaden 2002, ISBN 3-8244-0720-5 .
  • J. Lies (Hrsg.): PR management practice, strategies - instruments - application , Wiesbaden, 2015, ISBN 978-3-658-06912-4 .
  • J. Lies (Ed.): Theories of PR Management, History - Basic Sciences - Impact Dimensions , Wiesbaden, ISBN 978-3-658-06996-4 .
  • J. Lies et al: Success factor change communications. Gabler, Wiesbaden 2011, ISBN 978-3-8349-2522-0 .
  • J. Lies: Binding clients through service: Short instructions for quick implementation. NWB, Herne 2012, ISBN 978-3-482-64221-0 .
  • J. Lies: Political Communication and Reputation, a Contradiction? LIT, Münster 2012, ISBN 978-3-643-11485-3 .
  • J. Lies: Public Relations as Power Management. Springer-Gabler, Wiesbaden 2012, ISBN 978-3-8349-4496-2 .

Web links

personal data
SURNAME Read Jan
BRIEF DESCRIPTION German economist
DATE OF BIRTH 1970
PLACE OF BIRTH Hamburg