KMGi

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KMGi

logo
legal form Corporation
founding 1997
Seat New York City, USA
management
  • Nikolai Mentchokov
  • Elena Gratcheva
  • Simon Hereditary
Number of employees 2000 (2003)
Branch Multimedia advertising, software
Website www.kmgi.com

KMGi is an advertising agency that specializes in multimedia advertising and developing online content. KMGi was one of the first companies to produce animated , television-like advertisements for the Internet .

history

KMGi was founded by Alex Konanykhin, Nikolai Mentchokov and Elena Gratcheva in 1997 in New York City . The name of the company is composed of the initials of the surnames of its founders. The advertising agency based in the Empire State Building initially specialized in the Russian language . Soon, however, the new focus was on building dynamic websites for a wide variety of customers.

In the beginning, 35 employees worked for the company in one place, but now a virtual office has been established with employees all over the world. According to a report by TheStreet.com, this “saves KMGi employees time by not having to commute. And they benefit from working with the best minds in the industry, as Konanykhin can recruit on a global scale. This also benefits customers, as extensive expertise is available at all times. ”Many of the company's employees live in Russia.

Within a year of its founding, KMGi introduced Macromedia Flash technology to online advertising . KMGi was among the first to develop animated, television-like "web commercials" for the Internet. Web commercials cost two to three times as much to produce as web banners, but according to a 2000 report by MarketAdvisors, viewers of web commercials were remembered twice that of banners.

In August 2000, KMGi announced the merger with Unicast to switch advertising formats from interstitials to superstitials. The long download times in the browser are reduced with the Superstitials format . The KMGi website, launched in 2002, was the first to be based solely on the Flash programming language.

Companies

As a result of the dot-com bubble that burst in 2000 , KMGi developed a new business direction. On the recommendation of KMGi's CIO Alex Koshel, the company is now engaged in retail software sales. In 2004, KMGi had $ 1.4 million in revenue from software sales. While web commercials were not entirely abandoned, consumers were now being drawn to free anti-spam software for anyone who watched a 30-second ad. KMGi also produced web presentations of sophisticated product presentations that could be viewed online in the browser. In 2004, KMGi released a tool called SeePassword that allowed users to recover hidden or lost passwords in Internet Explorer . This should encourage Microsoft to improve the password protection for users.

In 2005 KMGi founded the subsidiary Publicity Guaranteed (PG). PG sells advertising for its customers. Fees are only charged for successfully placed articles or media. For one client, Absolute Poker, PG was able to advertise in 40 newspapers. In 2005 and 2006, USA Today and the New York Times even featured articles on the poker website's college tuition competition .

In 2010, Konanykhin recommended Wikipedia to use advertising to increase sales and to use "qualified experts" for a fee to improve the content . A short time later, an interview with chairwoman Silvina Moschini was broadcast on CNN . Their view that some forms of commercialization should be seen as a natural evolution of the website was discussed.

In 2011 KMGi developed the software TransparentBusiness, with which employers or customers can monitor the activities of their employees on computers via a cloud-based activity monitor and screenshots . The software is downloaded to a user's computer and tracked the time spent on a particular task time and all other activities in this period:

“A screenshot is taken every three minutes. All computer data, every attack, every movement in the network is processed for productivity managers. The work productivity of each individual can be measured at any time: Our buyers also use this software to filter out the most unproductive employees and they are then examined very carefully. "

The software is free to use by government agencies and for the first five home users.

In 2012 TransparentBusiness received the PC World Latin America Rising Star Award for the best cloud computing solution for companies (Best Cloud Computing Solution for Enterprise).

Web links

Remarks

  1. ↑ Текст ~ Анна Карабаш: Двадцать лет 1991 года. Александр Конаныхин. In: snob.ru. May 10, 2011, accessed January 1, 2015 .
  2. ↑ THE GETAWAY - A businessman flees Russia and seeks dot com riches in the United States. ( Memento of October 8, 2003 in the Internet Archive ) In: konanykhin.com
  3. ↑ Danielle Sonnenberg: Foreign Entrepreneurs Finding the American Dream. In: thestreet.com. July 19, 2007, accessed January 1, 2015 .
  4. ↑ a b THE GETAWAY - A businessman flees Russia and seeks dot com riches in the United States. ( Memento of October 8, 2003 in the Internet Archive ) In: konanykhin.com
  5. ^ IQ Interactive Special Report - Flash Forward. In: adweek.com. December 31, 2014, accessed January 1, 2015 .
  6. ^ Jon Swartz: The Internet's future is now. In: forbes.com. September 13, 1999, accessed January 1, 2015 .
  7. ↑ Internet Ads Get a Flashy Face-Lift ( Memento from July 12, 2009 in the Internet Archive ) In: pcworld.com
  8. ↑ a b David Cotriss: Net-mercials Combine Affiliate Model With Rich Media Ads. In: mediapost.com. August 25, 2000, accessed January 1, 2015 .
  9. ^ A b Glenn Fleishman: Web Design Basics. Rockport, 2002, ISBN 978-1-56496-890-6 , p. 190. Limited preview in Google book search
  10. ↑ Jon Swartz: Marketers hunt for ways to score attention online. In: usatoday.com. November 24, 2003, accessed January 1, 2015 .
  11. ^ Edd Applegate: Strategic Copywriting. Rowman & Littlefield, 2005, ISBN 978-0-7425-3068-3 , p. 177. Restricted preview in Google Book Search
  12. ^ Neil J. Rubenking: Revealing Passwords. In: pcmag.com. November 2, 2004, accessed January 1, 2015 .
  13. ^ Andrew Adam Newman: Publicity Firm Shames Client for Failure to Pay a Bill. In: nytimes.com. October 29, 2007, accessed January 1, 2015 .
  14. ↑ Empresa propone nuevo modelo de negocio para Wikipedia. In: emol.com. January 14, 2011, accessed January 1, 2015 .
  15. ↑ Los expertos de pago reivindican un hueco en Wikipedia ( Memento of May 24, 2011 in the Internet Archive ) In: publico.es
  16. ↑ Wikipleadia. In: economist.com. January 13, 2011, accessed January 1, 2015 .
  17. ^ Molly Mc Hugh: Analysts advise Wikipedia to stop asking for donations. In: digitaltrends.com. December 15, 2010, accessed January 1, 2015 .
  18. ^ Jimmy Wales Needs Your Help. In: prospect.org. December 27, 2011, accessed January 1, 2015 .
  19. ^ Moschini, Silvina (January 20, 2011). "[10 years of Wikipedia]" (in Spanish). 10 años de Wikipedia. Interview with Juan Carlos López. CNN en Español USA Directo.
  20. ↑ "KMGi control software presents the use of work time". PC World. February 23, 2012.
  21. ↑ The first . USA: Total surveillance in the workplace
  22. ↑ Novedoso sistema para monitorear el teletrabajo y pagar lo justo - FORTUNA WEB. In: com.ar. April 10, 2012, accessed January 1, 2015 .
  23. ↑ THE 2012 PC WORLD LATIN AMERICA AWARDS WINNERS ( Memento from November 1, 2012 in the Internet Archive ) In: idglat.com