Karl Wilhelm Buehrer
Karl Wilhelm Bührer (born June 1, 1861 in Bibern SH ; † 1917 in Berlin ) was a Swiss author and entrepreneur .
life and work
Between 1884 and 1896, Karl Wilhelm Bührer was secretary of the Central Switzerland Geographical-Commercial Society and curator of its collections. In 1897 Bührer founded an illustrated bi-monthly publication with literary and artistic content under the title 1897 "Switzerland", which he was editor-in-chief.
Bührer was convinced of the necessity of an extensive standardization of the format of all printed matter. This idea led in 1905 to the establishment of the "International Mono-Society" under his aegis. The company produced and sold advertising cards in a standard format designed by young painters such as Emil Cardinaux , Burkhard Mangold and Ludwig Hohlwein . The mono cards were the direct forerunners of the artistic painter's poster. However, the company's profitability was low and the company was dissolved in 1911. Bührer moved to Munich, where he and Adolf Saager founded Die Brücke - Institute for the organization of intellectual work , which propagated the world format developed by Wilhelm Ostwald around this time .
literature
- Bruno Margadant: The Swiss Poster, 1900–1983. Birkhäuser, Basel 1983.
- Philipp Messner: New knowledge orders around 1900. In: Dorothée Bauerle-Willert et al. (Ed.): Archives of the future. Sitterwerk, St. Gallen 2013, pp. 51–54.
- Rolf Sachsse : The brain of the world 1912. In: Peter Weibel (Ed.): Wilhelm Ostwald. Hatje Cantz, Ostfildern 2004, pp. 64–88.
Web links
- Literature by and about Karl Wilhelm Bührer in the catalog of the German National Library
- Mono cards from the poster collection of the Basel School of Design
| personal data | |
|---|---|
| SURNAME | Buehrer, Karl Wilhelm |
| ALTERNATIVE NAMES | Bührer, KW; Bührer, Karl W. |
| BRIEF DESCRIPTION | Swiss author and entrepreneur |
| DATE OF BIRTH | June 1, 1861 |
| PLACE OF BIRTH | Beavers SH |
| DATE OF DEATH | 1917 |
| Place of death | Berlin |