Kelkoo

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Kelkoo is a product search engine and price comparison portal that was founded in France in 1999. The name Kelkoo is the phonetic spelling of the French question "Quel coût?" ("At what price?"). Alternative explanation is “Quel coup”, “What a bargain!”.

Companies

The Kelkoo portal is a European shopping and price comparison service founded in France in 1999 that enables users to find information about products they want to buy, including price and dealer information. In 2004 the company was acquired by Yahoo! Bought. Kelkoo is represented in 10 European countries: Great Britain , France, Spain , Italy , Norway , Sweden , Germany , Denmark , the Netherlands and Belgium . On November 21, 2008, Yahoo! Kelkoo to Jamplant, a private equity firm. According to Hitwise , Kelkoo UK has had the highest number of visitors since 2004 among price comparators .

Kelkoo has been profitable since the fourth quarter of 2002. Similar to other price comparators, Kelkoo uses a large part of its advertising budget to attract customers to its own site through search engine “optimization” and the publication of partner sites.

At the end of 2003, Kelkoo had around 23 million users per month across Europe; According to Nielsen NetRatings Unique Audience Home & Work , Kelkoo had 2.161 million users in Germany in November 2003. According to its own statements, Kelkoo has been operating profitably since the fourth quarter of 2002.

history

Kelkoo was founded in 1999 by Pierre Chappaz and Mauricio Lopez. The start-up capital of $ 3 million was provided by Banexis Ventures and Innovacom. After Kelkoo merged with 3 other European companies, it united their founders Per Siljubergsåsen, William Klippgen, Philip Wilkinson and Jorge Garcia into a collective.

In April 2000, Kelkoo merged with the Spanish company dondecomprar.com and the British competitor ShopGenie within a few days. In September of the same year Kelkoo merged with the Norwegian Zoomit.com and paid the Zoomit shareholders shares worth a third of the entire Kelkoo capital, making Zoomit the largest unit within the "new" Kelkoo.

In June 2003 Kelkoo cooperated with MSN, the European branch of Microsoft, and delivered the search and product results in the shopping channel. A similar agreement was announced in June 2004 with Ask.com (formerly Ask Jeeves).

In April 2004, Kelkoo was acquired by Yahoo! Inc for € 450 million. Yahoo! explained this step with the possibility of advertising for advertisers in a more targeted manner on the product level.

In October 2005 a book about Kelkoo was published in France with the title Ils ont réussi leur start-up! The success story of Kelkoo . The authors are Julien Codorniou and Cyrille de Lasteyrie.

In November 2008, Yahoo! Inc. Kelkoo to the private equity firm Jamplant.

In 2015 Kelkoo SAS applied for a hearing as a third party concerned in the cartel proceedings opened by the EU Commission in 2010 against “Google Search (Shopping)”. The request was granted, and Kelkoo made numerous submissions. In the final report on the 2017 procedure, Kelkoo was named as an example of a specialized product search service alongside Shopzilla, LeGuide, Idealo, Beslist and Twenga.

Web links

Individual evidence

  1. ↑ Kelkoo FAQ ( Memento from March 29, 2010 in the Internet Archive )
  2. ↑ a b privateequityonline.com: UK-based Jamplant buys Yahoo Kelkoo unit ( Memento from July 15, 2011 in the Internet Archive ), November 21, 2008
  3. ↑ http://news.bbc.co.uk/1/hi/business/3570775.stm
  4. ^ The Great British Holiday Boom ( Memento of April 13, 2010 in the Internet Archive )
  5. ↑ http://www.crunchbase.com/company/kelkoo
  6. ↑ Kelkoo background information ( Memento from December 15, 2009 in the Internet Archive ), accessed July 28, 2009
  7. ↑ http://news.cnet.com/Yahoo-says-bienvenue-to-Kelkoo/2100-1038_3-5179775.html
  8. ↑ Spain's Dondecomprar.com merged with Kelkoo.com ( Memento from May 25, 2012 in the web archive archive.today )
  9. ^ European Merger Creates E-Commerce Giant
  10. ↑ Press Releases ( Memento from August 15, 2009 in the Internet Archive )
  11. ↑ Kelkoo seals MSN deal ( Memento from September 27, 2007 in the Internet Archive )
  12. ↑ http://news.bbc.co.uk/1/hi/business/3570775.stm
  13. ↑ Yahoo! to Acquire Kelkoo ( Memento from July 1, 2007 in the Internet Archive )
  14. ↑ Amazon.fr: Ils ont réussi leur start-up! : La Success Story de Kelkoo: Livres: Julien Codorniou, Cyrille de Lasteyrie, Pierre Chappaz
  15. ↑ http://news.cnet.com/Yahoo-says-bienvenue-to-Kelkoo/2100-1038_3-5179775.html
  16. ↑ point 82, CASE AT.39740 : Google Search (shopping), ANTITRUST PROCEDURE. Council Regulation (EC) 1/2003, Article 7 Regulation (EC) 1/2003, dated June 27, 2017.
  17. ↑ Margin number 170, CASE AT.39740 : Google Search (Shopping), ANTITRUST PROCEDURE. Council Regulation (EC) 1/2003, Article 7 Regulation (EC) 1/2003, dated June 27, 2017.