Klassik Radio AG

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Klassik Radio AG

legal form Corporation
ISIN DE0007857476
founding 2000
Seat Augsburg , GermanyGermanyGermany 
management Ulrich RJ Kubak
Number of employees 63 (December 31, 2018)
sales 15.6 million euros (2018)
Branch Radio
Website www.klassikradioag.de

The Klassik Radio AG based in Augsburg is a listed broadcaster, which has emerged from the Euro Media Group AG of 2004. Klassik Radio has several subsidiaries in the radio and radio advertising sectors .


In 2000, Germany's first radio stock corporation, Klassik AG, was founded by Ulrich RJ Kubak. In 2001 she took over all of the ownership interests of Klassik Radio GmbH & Co. KG, which was launched in 1989 as the radio station Klassik Radio , and of Euro Klassik GmbH, which has been responsible for marketing Klassik Radio and FM Radio Network since 1999. On January 24, 2001 the Euro Media Group AG was founded as the future radio holding of the group. In the following year, she took over all shares in FM Radio Network GmbH from the RTL Group. Firstnews completed the spin-off from this company in 2004 and has since acted as an independent company. Firstnews was a news agency specializing in entertainment news. In a number of transactions in 2004, the Euro Media Group acquired beneficial ownership of all shares in Klassik AG and thus in Klassik Radio and Euro Klassik.

In December 2004, Euro Group Media changed its name to Klassik Radio and went public on December 15, 2004 at an issue price of EUR 6.00 (first price: EUR 6.05) . The 4,825,000 no-par registered shares have since been traded on the regulated market in Frankfurt ( General Standard ) as well as on the open market in Berlin-Bremen, Munich and Stuttgart. In 2019, the sole director Ulrich Kubak holds 67.71% of the 4,825,000 shares.

The headquarters and main administration are in Augsburg. Protone Promotion Werbeagentur GmbH has been a wholly-owned subsidiary of the AG since February 2007 , after 75 percent of the shares were acquired by Klassik Radio AG in 2006. In March 2008, Hirmer Verlag GmbH, founded in 1948, was taken over through a stake in Kubak Media Beteiligungs GmbH. According to the company's own ad hoc announcement, after three years with a contract dated May 2, 2011, the publishing business was sold at a profit in order to focus on the core radio business. The content is distributed via cable, FM, DAB + and streaming. For the 2011/2012 financial year, the company paid out a dividend of EUR 0.10 to its shareholders for the first time.

In February 2013 the name of Protone Promotion Werbeagentur GmbH was changed to Klassik Radio Direkt GmbH with branches in Kiel and Dresden .

At the Annual General Meeting on May 14, 2014, it will be decided to change the financial year (previously October 1 to September 30) to the calendar year. On September 1, 2015, weaker VHF licenses were returned to the state media authorities in order to concentrate only on the metropolitan areas and to push ahead with the digitization of the music company. This also includes the music streaming service Klassik Radio Select, which was launched in December 2017 and now has 34 freely available channels and more than 150 by subscription.

At the end of December 2016, Firstnews news was sold. The company is an entertainment news agency that provides radio stations, television stations and online editorial offices in Germany, Austria and Switzerland with news from the music, show and entertainment industries on a daily basis. Broadcasting in South Tyrol will begin in March 2017.


The company consists of the following subsidiaries:

Euro classic

Klassik Radio's marketing company looks after agencies and markets all commercials that are broadcast in Klassik Radio's program. In addition, the Augsburg-based company sells all merchandise products in the range of the classic radio shop and markets the station's concert series. With the online portal Auszeit, the company has another shop where customers can make savings of up to 50 percent on various products through auctions. As a 100% subsidiary (formerly: KR Holding GmbH) of Klassik Radio AG, it holds all shares in Klassik Radio GmbH & Co. KG, Hamburg, Klassik Radio Geschäftsführungs GmbH, Hamburg, and Klassik Radio Austria GesmbH, Vienna.

Classic radio

The private radio station with broadcasting centers in Augsburg and Hamburg is known under the name Klassik Radio as a radio broadcasting station and is a 100% subsidiary of Euro Klassik GmbH, Augsburg, in the indirect ownership of Klassik Radio AG.

Klassik Radio management company

The indirect subsidiary manages the business of Klassik Radio GmbH & Co. KG as general partner.

Klassik Radio Austria

With two VHF broadcasting licenses in Salzburg and three locations in Innsbruck, the activities in Austria are bundled in this indirect subsidiary. The construction of the nationwide multiplex in Austria took place in several phases and started in May 2019. When the antennas went into operation, the terrestrial broadcasting of all DAB + transmitters was activated. Households that have a DAB + receiver are therefore able to receive the classic radio program in digital quality.

Classic radio direct

The direct telephone sales of Klassik Radio, based in Augsburg, focuses on the regional advertising market. Since July 2011, the supplementary marketing activities with Euro Klassik GmbH and the radio station have been combined in the radio station division. Previously, the advertising agency , which created magazine-like advertising broadcasts mostly with consumer tips on a topic and presented them "on air" in association with several advertisers, was called Protone Promotion Werbeagentur GmbH, which was merged with Klassik Radio M&A one GmbH on January 1, 2007. In February 2013, Protone Promotion Werbeagentur GmbH was renamed Klassik Radio Direkt GmbH.

FM radio network

The radio network, founded by Ulrich Kubak, based in Augsburg, has been marketing and producing special radio advertising formats nationwide since 1989. Placing it outside of the advertising blocks is intended to generate greater attention. Well-known productions are Becker Backstage with Boris Becker , the Bundesliga Radio with Franz Beckenbauer , countries of the world for the classic radio reader trips, the healthy hour or the classic radio reading time .

Streaming service Klassik Radio Select

On December 14, 2017, Klassik Radio launched its own streaming service, Klassik Radio Select. The offer can be obtained by subscription for a monthly fee via smartphone and tablet app for Android and iOS- based devices as well as an application for Amazon Echo and as a web player solution and is in HD quality. Other services such as SONOS , Chromecast and AirPlay are also integrated. The stations and content are put together by well-known experts such as opera singer Rolando Villazón or film music composer James Newton Howard . In addition to the live station, Klassik Radio Select has more than 150 genre-specific stations with content from styles such as classic, opera, film music, jazz and lounge. The offer also includes stations that respond to the moods of the audience, for example music to relax, at work or for sport. With Klassik für Kinder , Klassik Radio appeals to a younger audience. The basis of the musical program content is a collaboration with the classical music labels Universal Music and Naxos. With additional functions, such as the sleep timer or the “Moods” function, the listener can be accompanied to suit their current emotional state.

Web radio

The live program from Klassik Radio can also be received over the Internet via live stream. This is available free of charge with advertising or via the Classic Radio Select Premium subscription without advertising. Playback is also possible via TuneIn and Radio.de, for example. The free Klassik Radio Select app for smartphones and tablets is available for mobile playback . In addition to the live program of the station, 34 other genre-specific stations can be selected, which are offered free of charge. These include stations for certain music genres such as film music or lounge sounds. The focus is on stations that create or accompany a certain mood, such as Classic for Dreaming or Feel Good Classic. Even pure instrument transmitters, such as piano, and other diverse genres such as choir or musical are served. Healing broadcasters deal with meditation, ZEN and yoga. All in all, there are themed channels sorted by composer, such as Bach, Mozart or Beethoven.

The station Klassik meets Rock / Pop plays classical music that reinterprets rock. There are themed channels for every situation in everyday life with the typical classic radio mix of classic, film music and the new classics.


According to media analysis (ma 2019 Audio I), Klassik Radio in Germany has 1.778 million listeners every day (Monday to Friday). The station has an average of 259,000 listeners (Monday to Friday), and 6.1 million listeners are counted among the broadest audience (WHK).


The moderators Bettina Zacher and Stephan Heller were awarded in 2012 at the third edition of the German Radio Prize in the category of best program action "Beethoven for All" . They had virtually mixed a choir from 2,432 voices uploaded by listeners to the Ode to Joy . In 2018, Thomas Ohrner was nominated for the German Radio Prize as best presenter and the morning program as best broadcast .

Web links

Individual evidence

  1. ^ Annual report of Klassik Radio AG 2006/2007
  2. Klassik Radio AG. Retrieved April 3, 2019 .
  3. Klassik Radio AG. Retrieved April 3, 2019 .
  4. KLASSIK RADIO dividend | Annual General Meeting | Dividend yield | AGM appointments. Retrieved April 3, 2019 .
  5. Klassik Radio relies on digitization and switches off weaker FM frequencies. In: RADIO SCENE. August 31, 2015, accessed April 3, 2019 .
  6. ^ "Klassik Radio Select": New streaming service from Klassik Radio. Retrieved April 3, 2019 .
  7. Classic Radio: Classic Radio Select. Retrieved April 3, 2019 .
  8. Listening to web radio - classic radio. Retrieved April 3, 2019 .
  9. ^ NDR: Best program campaign: "Beethoven for All". Retrieved April 3, 2019 .
  10. German Radio Prize 2018: The winners. September 7, 2018, accessed on September 7, 2019 (German).

Coordinates: 48 ° 21 '33.3 "  N , 10 ° 53' 10.1"  E