Migros Club School
The Migros Club School is a Swiss further education institution. Every year, almost 400,000 people attend a course or further training at a total of 50 locations in Switzerland. There are more than 600 different offers to choose from.
Foundation and financing
The founder of the Migros retail chain , Gottlieb Duttweiler , suggested the creation of a language school for adults in November 1943. With this suggestion, Duttweiler was probably inspired by the results of a survey among 4,000 Migros cooperative members, according to which many (especially women) wished that Migros should also hold courses. According to the publicist Karl Lüönd , it was Elsa Gasser who inspired Duttweiler to found the club school. Because the women had time in the evening that they would have liked to spend productively. An advertisement in the bridge builder from March 1944, in which the Schmidt language school at Universitätsstrasse 15 in Zurich (after consultation with the Federation of Migros Cooperatives) offers courses in Italian, French, English, Spanish and Russian at five francs per month (1 1 / 4 hours per week), met with a great response. On the following day 110 registrations had already arrived, after two weeks it was 1400. The later long-time headmaster Paul Link (1906-?) Therefore had to look for new premises on behalf of the MGB and found it in the Athenäum private school .
The first club school courses took place in May 1944. The participants in the first courses were adults; mainly professionals who wanted to learn foreign languages. Duttweiler immediately understood that in such courses, instruction had to be combined with entertainment in order to be successful, that the course instructors and course participants should sit around a table and come together as in a club, so to speak. Duttweiler was enthusiastic about the success of the project because it exceeded all expectations. In addition to the idea of a club school, the founding of the Swiss book club, the financing of concerts and the promotion of Swiss films were also part of the family's social commitment, long before sponsorship was generally discovered as a marketing measure.
To finance the club schools, the ten Migros cooperatives give half a percent of their sales as part of the Migros culture percentage and the Migros Cooperative Association one percent of its wholesale sales.
history
The range was expanded as early as autumn 1944. In addition to the language courses, there were courses in arts and crafts. The demand for courses continued and just ten years later the number of participants exceeded 50,000. In the meantime, 400 course instructors and 100 employees worked for the Migros Club Schools. The language teacher Erhard JC Waespi (1923-?), Who remained with Migros until his retirement in 1985, headed the club school from 1956 and built up the Eurocentres , which was converted into an independent foundation in January 1960, where until 1985 (anniversary year ) 400,000 course participants were successfully taught a foreign language in the respective language area. On May 10, 1969, the club schools celebrated their 25th anniversary. The celebration took place in the Wengihof Club School in Zurich. On this occasion, Federal Councilor Hans-Peter Tschudi and later Federal Councilor Georges-André Chevallaz paid tribute to the school, which in the meantime had developed into the most important adult education institution in the country. Soon after it was founded, the club schools expanded their offerings. Making music, photography, painting, sailing or riding were offered as well as dancing, fencing, tending to plants or driving a car. In 1969, the anniversary year, the club schools were able to offer courses to 223,608 course participants at 93 locations. In 1972, 17,000 people attended a Eurocenter course and 268,000 people attended courses at a club school. In 1984 the club schools expanded again and offered new IT courses in 14 cities. They were booked up immediately. Due to the COVID-19 pandemic , operations across Switzerland had to be shut down in mid-March 2020, until April 4, 2020.
Locations
The Migros Club School can be found in every major city in Switzerland. Most of the 50 club school centers of the ten Migros cooperatives are located close to the center.
offer
The club school offers more than 600 different courses and courses, including federally recognized diplomas. Migros is an eduQua - certified further education institution. The range of courses and further education is divided into six areas: Languages, Culture & Creativity, Exercise & Health, Management & Business, IT & New Media and Training for Trainers. All offer areas are also aimed at the corporate and institutional customer group.
languages
The range of languages offered by the Migros Club School covers over 30 languages. In the five main languages German as a foreign language, English, French, Italian and Spanish, the size of the club school enables a deep and differentiated range of courses. Course specializations allow those interested in languages with different needs to attend the appropriate course.
In order to start at the right level in one language, the Migros Club School uses a classification procedure to make a proposal for the course that best suits the previous knowledge of each participant. Private lessons are also offered for 1–4 people.
Language diplomas can also be obtained at the Migros Club School. The adult educator works closely with the responsible diploma institutions and offers preparatory courses for various external degrees. The success rate for internationally recognized diplomas is 90 percent.
Current and authentic audio programs, adapted to the language level of learners, are offered by “Podclub”, the podcast language service of the Migros Club School. New programs can be heard every fortnight for free.
Culture & Creativity
In addition to leisure activities, the Migros Club School also offers “M-Art with DIPLOMA ECTS” training courses in the form of credit points according to the European Credit Transfer System .
The test methods were developed in cooperation with the Zurich University of the Arts . In various artistic areas, an “M-Art with DIPLOMA ECTS” can be obtained on two levels (basic module and advanced module).
Exercise & Health
Certificates and recognized diplomas can be obtained in the areas of exercise, relaxation and nutrition. Furthermore, there are further training courses to refresh and deepen knowledge.
Management & Economy
The Migros Club School has the following three main focuses in the area of Management & Business: Commercial basic or advanced training, sales and marketing training, and management and management training.
In addition to numerous courses and courses in these key areas, training and further education in the areas of medicine, communication and media, capital and real estate can also be completed.
Computer science & new media
The Migros Club School offers various training courses in office or web applications, image processing, operating systems and networks, application development, IT service management or Microsoft training courses. The spectrum ranges from beginner courses to professional training.
Training for trainers
The Migros Club School prepares trainers for selected internal and external qualifications.
Naturalization courses & naturalization tests
Naturalization courses are also offered. The club school also carries out naturalization tests for the canton of Bern on behalf of municipalities .
Facts & Figures 2016
- 50 club school centers
- 600 different courses and courses
- 1600 employees
- 7500 instructors
- 53,791 courses and training courses carried out
- 371,384 course and course participants
- 8,849,345 participant hours
Finance and culture percentage of Migros
The 50 club school centers generate annual sales of around CHF 160 million. Migros Culture Percentage invests more than half of its annual budget of over 100 million francs in the courses offered by the Migros Club School.
Web links
Individual evidence
- ↑ NR Rudolf Suter in: Idea & Realization, anniversary brochure 25 years of Migros Club School. no J. [1969], p. 6.
- ^ Karl Lüönd: Gottlieb Duttweiler, an idea with a future. (= Swiss pioneers in the economy. Volume 72). Association for Economic History Studies (Ed.), Meilen 2000, ISBN 3-909059-20-1 , p. 66.
- ↑ Curt Riess, Gottlieb Duttweiler - A biography. Wegner Hamburg + Verlag Die Arche Zürich, 1959. New edition Europa Verlag, Zürich 2011, p. 276.
- ^ Alfred A. Häsler : The Migros Adventure. The 60 year old idea. Edited by MGB, Zurich 1985, p. 236.
- ↑ Ibid
- ↑ Matthias zur Bonsen: Leadership with Visions: The Way to Holistic Management. Springer-Verlag, 2013, ISBN 978-3-322-91313-5 , p. 47.
- ↑ Dieter K. Reibold: The successful professional development: Provider - Contents - Contacts. Expert-Verlag, ISBN 978-3-816-92116-5 , p. 262.
- ↑ Ibid
- ↑ , Chronicle of Migros 1925-2012. Portrait of a dynamic company ', Hg: MGB, 3rd expanded edition 2013, p. 38
- ↑ Hans Munz, The Migros Phenomenon, Zurich 1973 (by Book Club Ex Libris), p. 138
- ↑ Ibid, p. 52
- ↑ Hans Munz, The Migros Phenomenon, Zurich 1973 (by Book Club Ex Libris), p. 393
- ↑ Ibid, p. 67
- ↑ Migros Club School offers naturalization courses In: Aargauer Zeitung , December 31, 2017, accessed on January 1, 2018
- ↑ Courses and courses , accessed on January 1, 2018
- ↑ MGB media information of March 24, 2017, p. 2, accessed on April 14, 2018.