Consumer sociology
The sociology of consumption is a special sociology and deals with all forms of consumer behavior ( consumer behavior ) and -handelns , its causes and its developments. Due to the essential interdependencies between economy and society , consumer sociology is a branch of economic sociology .
Research areas
It thus considers the social behavior or actions of the buyer when purchasing consumer goods, in detail the selection of the object of purchase, the choice of a place to buy, the purchase decision as well as the type of payment and the factors influencing it, as well as the emergence of the needs that affect it, the emergence and effect of consumption norms , the social forms and habits (such as instantness ) and the group influences on consumption-related social behavior / action. In doing so , she tries to research developments (such as consumption change ) and problems (such as the complexity and unmanageability of markets ) - also from a culture or socially critical perspective.
Special sociologies of consumption
literature
- Birgit Blättel-Mink / Kai-Uwe Hellmann (eds.): Prosumer Revisited. On the topicality of a debate . Wiesbaden 2010
- Michel de Certeau , the art of doing . Berlin: Merve 1988
- Alexander Deichsel , brand sociology . Frankfurt a. M. 2004
- Kai-Uwe Hellmann : Sociology of the brand . Frankfurt a. M. 2003
- Kai-Uwe Hellmann: Fetishes of Consumption. Studies on the sociology of the brand . Wiesbaden 2011
- Kai-Uwe Hellmann: The consumption of society. Studies on the Sociology of Consumption . Wiesbaden 2013
- Kai-Uwe Hellmann / Rüdiger Pichler ( eds. ): Expansion of the brand zone. Interdisciplinary approaches to research into marine life . Wiesbaden 2005
- Kai-Uwe Hellmann / Dominik Schrage (eds.): Consumption of advertising . Wiesbaden 2004
- Kai-Uwe Hellmann / Dominik Schrage (eds.): The management of customers. Studies on the sociology of shopping . Wiesbaden 2005
- Kai-Uwe Hellmann / Guido Zurstiege (eds.): Spaces of consumption. About the functional change of space in the age of consumerism . Wiesbaden 2007
- Michael Jäckel: Introduction to the sociology of consumption . Wiesbaden 2004
- Michael Jäckel (ed.): Ambivalences of consumption and advertising communication . Wiesbaden 2007
- Thomas Kutsch / Günter Wiswede: Economic Sociology (here Section K: Sociology of Consumption ). Stuttgart 1986, pp. 207-226
- Peter Koslowski / Birger Priddat (eds.): Ethics of Consumption . Paderborn 2006
- Doris Rosenkranz / Norbert F. Schneider (ed.): Consumption - sociological, psychological and economic perspective. Opladen 2000
- Gerhard Scherhorn: Consumption . In: René König (ed.): Handbook of empirical social research . Volume 11: Leisure - Consumption . Stuttgart 1977, pp. 193-265
- Dominik Schrage: The availability of things. A Historical Sociology of Consumption . Frankfurt a. M. 2009
- Dominik Schrage / Markus R. Friederici (eds.): Between method pluralism and data handling. On the sociology of commercial consumer research . Wiesbaden 2008
- Günter Wiswede: Market Sociology . In: Martin Irle : Market Psychology . Handbuch für Psychologie , Vol. 12. Göttingen 1983, pp. 151-224