Alexander drawbar

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Alexander Deichsel at the University of Hamburg in June 2015

Alexander Deichsel (born February 23, 1935 ) is a German social scientist.

Career

He passed the Abitur at the Hamburg Christianeum , studied Romance languages, German and Slavic languages ​​in Munich, Lausanne, Paris and Kiel and, after graduating as an assessor for teaching, studied sociology at the University of Hamburg .

There he became assistant to Janpeter Kob and in 1977 professor of sociology (retired 2000). At the University of Hamburg, Deichsel founded the Ferdinand-Tönnies-Arbeitsstelle (since 2003 at the Alpen-Adria- Universität Klagenfurt ) and is the lead editor of the Ferdinand Tönnies complete edition . Since 2010 he has been President of the Ferdinand Tönnies Society in Kiel.

He is considered the founder of brand sociology as the scientific basis of brand technology , his current field of work, was co-founder of the "Institute for Brand Technology Geneva", which was established in 1993, and was a member of its board of directors until 2014. Since April 2015 he has been a Scientific Associate at the Office for Brand Development in Hamburg. As a former visiting professor at the Collège de France and the University of Zurich , he now gives guest lectures on economic sociology at the State University of St. Petersburg . He also holds lectures at the University of Hamburg with a focus on brand sociology.

Alexander Deichsel has been married to the dramaturge i. R. Renate Voss, they both have two children and three grandchildren.

Fonts (selection)

  • Electronic content analysis - For the quantitative observation of linguistic behavior , Verlag Volker Spiess Berlin 1975 ISBN 3-920889-37-1
  • The history of the Germans in their songs - The Weimar Republic , series of publications by the Sankelmark Academy 1986 ISBN 3-88417-055-4
  • Thought from Tönnies. Sociological Sketches , Hamburg 1987 (new edition Munich / Vienna 2020).
  • (Ed. With Bernd Thuns): Forms and possibilities of the social. A memorial for Janpeter Kob , Hamburg 1988.
  • The political songs of the French Revolution of 1789 , University of Hamburg, ISBN 3-925721-04-5
  • Sociology. An introduction , Bertelsmann Lexikothek-Verlag, Gütersloh 1989.
  • (Ed.) Domizlaff, Hans , And everything arranges the figure, thoughts and parables , Zurich 1992.
  • (Explanation and scientific support) Gotthold Ephraim Lessing - Talks of the community of Jork , Jork , 1992 ff., Brochure series 1993 ff.
  • (Ed. With Lars Clausen and others) Ferdinand Tönnies Complete Edition ( TG ), 24 vols., Walter de Gruyter, Berlin / New York 1998 ff.
    • (Ed. With Rolf Fechner, Rainer Waßner ) Ferdinand Tönnies. Critique of Public Opinion , in: TG , Vol. 14, Walter de Gruyter, Berlin / New York 2002.
  • (Ed. With Wolfgang Poppelbaum ) Customer loyalty through corporate and brand management - 1993–2002: 10 years Leibniz Forum of the Hamburger Feuerkasse , Hamburg 2003.
  • GW Leibniz , Monadology , branding commented by Alexander Deichsel, Edition bilingue, Geneva 2006.
  • Trademark sociology , 2nd ext. Edition, Frankfurt am Main 2006.
  • (Ed. With M. Schmidt) 8th Brand Technology Yearbook , 2011/2012, Wiesbaden 2010.
  • Morals and Ethics, special volume of the Tönnies-Forum, Norderstedt, 2015, ISBN 978-3-7347-8368-5 .
  • Basics of brand sociology - The social principles of brand formation and management in theory and practice with Oliver Errichiello and Arnd Zschiesche, Springer Gabler Wiesbaden 2017 ISBN 978-3-658-17420-0 .
  • In: Hartmut Hecht, ed., Gottfried Wilhelm Leibniz, An unfinished project , treatises of the Leibniz Society of Sciences, Volume 48, Berlin 2017, pp. 155–166. ISBN 978-3-86464-126-8 .
  • Thought from Tönnies: sociological sketches , edited and provided with an afterword by Arno Bammé , Profil Verlag München Wien 2020, ISBN 978-3-89019-749-4 (first 1987).

literature

  • Rimma Shpakova, German Sociology; there: Alexander Deichsel, pp. 535–543; CHBeck oHG Munich / Isdatelstvo Nauka, St. Petersburg, 2003 ISBN 5-02-026190-4 (in Russian)
  • Rainer Waßner, Gestalt und Gestalten of the Hamburg Sociology, on the 100th birthday of the university, there: Rainer Waßner, Sociology as "Natural Science of the Social" - Alexander Deichsel in the context of the Hamburg Sociology, Verlag T. Bautz GmbH, 2018. P. 175 - 184, ISBN 978-3-95948-364-3

Web links

Individual evidence

  1. ↑ Cf. Uwe Carstens : Editorial, in: Tönnies-Forum Sonderband 2015, Moral und Ethik, p. 7f.
  2. ↑ a b The founder of brand sociology. Brand Development Office, accessed August 7, 2020 .
personal data
SURNAME Drawbar, Alexander
BRIEF DESCRIPTION German sociologist
DATE OF BIRTH February 23, 1935