Arnd Zschiesche

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Arnd Zschiesche (2015)

Arnd Zschiesche (born May 27, 1972 in Lübeck ) is a German sociologist , author and entrepreneur .

Life

Arnd Zschiesche graduated from the Katharineum in Lübeck . He studied sociology at the University of Hamburg and social sciences at the University of Waikato / New Zealand. He received his doctorate from the founder of brand sociology Alexander Deichsel and has been head of the brand development office in Hamburg, which analyzes brands sociologically, since 2006. His research focus is the economic relevance of positive prejudices. The main basis of his work is the work of Ferdinand Tönnies , the founder of sociology as an individual science in Germany.

Zschiesche publishes together with Oliver Carlo Errichiello on brands and brand sociology. Zschiesche had television appearances in ARD Markencheck , Plusminus , NDR Markt, SWR Marktcheck. He published u. a. Non-fiction books like Marken ohne Mythos, but also socially critical books like Wir Unique .

Zschiesche is a co-founder of a company that supports an Indonesian social project (“wooden radio”) and has won several awards for the product.

Zschiesche has been a lecturer in brand sociology at the Lucerne School of Business / HSLU since 2011 and worked at the European Media Academy (EMBA) in 2014 . He lectures regularly at the University of Hamburg and coordinates a series of lectures.

Publications

  • with Oliver Errichiello: When dogs stare out of a moving car. Novellas in the Age of the Fragrance Tree. Verlag Moderne Heimat, 2004, ISBN 3-00-012453-5 .
  • with Oliver Errichiello: The employees in the 21st century. Verlag Moderne Heimat, 2005, ISBN 3-00-014905-8 .
  • A positive prejudice towards Germany: Mercedes-Benz as a design system. A brand-sociological contribution to prejudice research. Dissertation . LIT Verlag, Zurich 2007, ISBN 978-3-8258-0904-1 .
  • with Oliver Errichiello: Brand power in medium-sized companies. What managers can learn from Schwarzenegger and the Pope. Springer Gabler, Wiesbaden 2008, ISBN 978-3-8349-1061-5 .
  • with Oliver Errichiello: The East Secret of Success: Survival strategies of the best brands - and what managers can learn from them. Springer Gabler, Wiesbaden 2009, ISBN 978-3-8349-1615-0 .
  • with Oliver Errichiello: We are unique. Eichborn, Frankfurt am Main 2011, ISBN 978-3-8218-6603-1 .
  • with Oliver Errichiello: 30 minutes of brand management. GABAL Verlag, Offenbach 2012, ISBN 978-3-86936-352-3 .
  • with Oliver Errichiello: Brand power in medium-sized companies. What every manager at Dr. Klitschko and the Pope can learn. 2nd Edition. Springer Gabler, Wiesbaden 2012, ISBN 978-3-8349-4288-3 .
  • with Oliver Errichiello: a brand without a myth. The first honest brand book or why so many people need a MINI. GABAL Verlag, Offenbach 2013, ISBN 978-3-86936-476-6
  • with Oliver Errichiello: 30 minutes of advertising. GABAL Verlag, Offenbach 2014, ISBN 978-3-86936-566-4 .
  • with Oliver Errichiello: Brand sociology compact. Basics for practice. Springer Gabler, Wiesbaden 2015, ISBN 978-3-658-10246-3 .
  • with Timm Homann and Oliver Errichiello (eds.): The Sociology, the Will to Shape and the Brand. Understand and manage social systems. Springer Gabler, Wiesbaden 2015, ISBN 978-3-658-10115-2 .
  • with Oliver Errichiello: Green brand management. Success factors and instruments of sustainable brands. Springer Gabler, Wiesbaden 2016, ISBN 978-3-658-13244-6 .
  • with Alexander Deichsel and Oliver Errichiello: Basics of brand sociology. The social principles of branding and branding in theory and practice . Springer Gabler, Wiesbaden 2017, ISBN 978-3-658-17420-0 .
  • with Oliver Errichiello: Practical check on digital brand management in medium-sized companies: guidelines for sustainable transformation from analog to digital. Springer Gabler, Wiesbaden 2018, ISBN 978-3-658-22596-4 .
  • with Oliver Errichiello: Brand instead of opinion. The laws of brand management in 50 answers . GABAL Verlag, Offenbach, 2018, ISBN 978-3-86936-866-5 .
  • with Oliver Errichiello: Make the church strong as a brand. A basic guide for church communities and organizations. Springer Gabler, Wiesbaden 2020, ISBN 978-3-658-28996-6 .

Audio books

Web links

Individual evidence

  1. ↑ The adidas check | Brand check. (No longer available online.) Archived from the original on May 5, 2017 ; accessed on June 16, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.daserste.de
  2. ^ Price war at Aldi and Lidl - Plusminus - ARD | The first. Retrieved July 22, 2019 .
  3. ↑ NDR guide: Face cream for men in the test | NDR. October 8, 2018, accessed November 8, 2018 .
  4. ↑ +++ All articles and the video of the entire program +++ | Home | MARKET CHECK . In: swr.online . ( swr.de [accessed November 8, 2018]).
  5. ^ SPIEGEL ONLINE, Hamburg Germany: Wooden radio from Indonesia: Fine antennas - SPIEGEL ONLINE - Economy. Retrieved June 16, 2017 .
  6. ↑ MAGNO - INDEX: Design to Improve Life® . In: INDEX: Design to Improve Life® . April 30, 2009 ( designtoimprovelife.dk [accessed June 16, 2017]).
  7. ↑ André Briw: Digital Branding: The basic laws of brand management also apply in Industry 4.0. Lucerne School of Business, May 30, 2018, accessed on June 26, 2018 .
  8. ↑ EMBA Media Academy: Brand points at the EMBA: New lecturers in Hamburg! ( emba-medienakademie.de [accessed June 26, 2018]).
  9. ^ Daniela Steinke: Sociology as substance science. Retrieved September 23, 2019 .
personal data
SURNAME Zschiesche, Arnd
BRIEF DESCRIPTION German sociologist, author and entrepreneur
DATE OF BIRTH May 27, 1972
PLACE OF BIRTH Lübeck