La Redoute
| La Redoute
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|---|---|
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| legal form | Corporation |
| founding | 1875 |
| Seat | Roubaix |
| management | Nathalie Balla Eric Courteille |
| sales | EUR 750 million (2016) |
| Branch | Mail order |
| Website | www.laredoute.com |
La Redoute is a French fashion and mail order company based in Roubaix .
background
La Redoute started as a textile company in 1837 and settled in Roubaix near Lille in 1875: In 1928 the first La Redoute catalog was published with 40 knitwear and a total of 16 pages (for comparison: the autumn / winter catalog 2008/2009 counts just under 800 pages). The company quickly became the leading mail order company in France. In 1956 a furniture line was added to the range. The constantly growing catalog was presented in color for the first time in 1974. The range has been supplemented with designer fashion since 1969. Well-known designers regularly create collections for La Redoute (including Yves Saint Laurent , Karl Lagerfeld , Christian Lacroix , Jean Paul Gaultier , Viktor & Rolf, Yōhji Yamamoto , André Courreges , Issey Miyake and Michel Klein). Even Philippe Starck and Jean-Charles de Castelbajac have worked for La Redoute.
Until 2014, La Redoute was the core of the Redcats Group (from REDoute CATalogues ), which has belonged to the PPR group (Pinault Printemps Redoute) of the entrepreneur François Pinault since 1994 and now operates as Kering, which also includes Gucci , Stella McCartney , Puma , Sergio Rossi belong. With around 20,000 employees, Redcats Holding was the world's third largest group in the international mail order business; In addition to La Redoute u. a. Bernard SA, Cyrillus, La Maison de Valerie, Movitex, Vertbaudet and Ellos in Scandinavia and Brylane in the USA. Faced with increasing competition from online retail and increasing losses in catalog sales, Kering Redcats gradually restructured and sold - in 2014 La Redoute was sold for a symbolic euro to a management team led by Nathalie Balla and Eric Courteille. After successful repositioning with a lean organization and a focus on fashion and decoration, the retail group Galeries Lafayette acquired 51% of the company in April 2018.