Redcats Group

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The Redcats Group was a French mail order company group with global operations , the majority of which belonged to the PPR group. The headquarters of the holding company is Paris . President-directeur général is Jean-Michel Noir.

Key figures and market position

The group mainly sells fashion (around 70% of sales) and home decoration items (12.6%). At the end of 2008 it employed almost 20,000 people in 30 countries and had around 27 million active customers. In the 2008 financial year, the Redcats Group achieved sales of 3.4 billion euros, 48.3% of which within and 51.7% outside of France (USA 29.7%, Scandinavia 8.7%, the rest 13.3%). Around 48% of sales were made on the Internet in 2008 (share of sales 42.2%). At the same time, the Redcats Group sells through printed catalogs (45.6% share of sales) and more than 600 stores (around 12% share of sales).

The Redcats Group is the third largest home shopping company in the world in the field of fashion and home decoration , and the market leader in France, Scandinavia and Portugal.

history

The company traces its history back to a worsted spinning mill founded by Joseph Pollet in Roubaix in 1873 . In 1922, the company created the Filatures de La Redoute brand and launched the first mail order catalog for knitting wool. In 1966, the first mail-order stores were opened. In 1970, the Finaref company (now part of Crédit Agricole ) added consumer credit brokering as a new business area, and in 1974 a stake in the delivery company Sogep . After several takeovers in the early 1980s ( Movitex , Cyrillus ), the merger with the Printemps department store group took place in 1986 . In 1988, Printemps for its part acquired the majority in La Redoute . In the same year Vertbaudet was taken over and a 25% share in the British Empire Stores , in 1991 half by La Maison de Valérie . After 1992 Printemps by François Pinault was bought in 1994 and the acquisition of La Redoute was carried out by Pinault, it was the group Pinault-Printemps-Redoute ( PPR ). In 1995 La Redoute launched its first website, in 1997 the Swedish company Ellos was acquired, and in 1998 Brylane in the USA. In 1999 La Redoute gave itself the internationally easier to pronounce name Redcats (contraction of REDoute CATalogues). In 2004 the Scandinavian home textiles company Jotex was acquired , in 2006 The Sportsman's Guide and The Golf Warehouse (both USA). Also in 2006, Redcats changed its name to Redcats Group . In the summer of 2006, PPR sold Printemps to a consortium of Deutsche Bank and the Italian Borletti Group. In 2007, Avenue and United Retail Group were taken over further US companies.

Brands

The Redcats Group includes the following sales brands:

  • avenue
  • Cyrillus
  • Daxon
  • Ellos
  • Enjoy
  • Jessica London
  • Josefssons
  • Jotex
  • KingSize
  • La Maison de Valérie
  • La Redoute (predominantly fashion mail order, in France market leader in children's fashion)
  • Onestopplus
  • Roaman's
  • Somewhere
  • The Golf Warehouse
  • The Sportsman's Guide
  • Vertbaudet (in Germany as a joint venture with the Carlyle Group )
  • Woman Within

Web links