Laviva
| Laviva
|
|
|---|---|
| description | Women's magazine |
| language | German |
| publishing company | Territory ( Germany ) |
| Headquarters | Hamburg |
| First edition | October 1, 2008 |
| Frequency of publication | per month |
| Sold edition | 231,786 copies |
| ( IVW Q1 / 2019) | |
| Editor-in-chief | Nina Grygoriev |
| executive Director | Sandra Harzer-Kux (spokeswoman) Stefan Postler |
| Web link | laviva.com |
Laviva is a monthly corporate publishing - Magazine of the Rewe Group . It is sold in over 6,500 of the company's stores, in 500 airport and train station bookstores and in 30,000 for you hairdressing salons. The magazine primarily deals with the topics of fashion, beauty, cooking, living, living and traveling.
history
The first issue of the magazine was published on October 1, 2008, the retail price was 80 cents. The magazine was initially produced by Medienfabrik , a subsidiary of Bertelsmann . From 2010 it was produced by G + J Corporate Editors, which as a subsidiary of Gruner + Jahr also belonged to Bertelsmann. On January 1, 2016, G + J Corporate Editors and Medienfabrik were merged to form Territory , which is a subsidiary of Gruner + Jahr. The editor-in-chief of the magazine has been Nina Grygoriew since December 2013.
Edition
Laviva has lost a lot of circulation in recent years . The circulation sold fell from 379,079 copies in the first quarter of 2009 to 231,786 copies in the first quarter of 2019, a decrease of 38.9 percent. Since then, the circulation figures are no longer reported to the IVW .
Development of the number of copies sold
target group
The primary target group of the customer magazine are women. According to their own information, these are between 29 and 59 years old. They are high-income and mainly live in cities with over 500,000 inhabitants. However, one of the most important characteristics of the group is the willingness to consume. This target group should not only be addressed through the topics dealt with in the magazine, but also through the enclosed coupons.
Special features
With the customer magazine, Rewe says it wants to create a connection between a classic women's magazine and sales . Therefore, each issue of the magazine contains a number of discount coupons. These can be redeemed in all stores belonging to the Rewe Group and are an integral part of the magazine's basic concept.
Another offer
With the publication of the first edition, the company's own website went online, on which the topics dealt with in the respective current edition are taken up. Readers are offered further content on these topics as well as regular competitions. The Ivas Blog section offers readers the opportunity to interact.
According to IVW , the site had 156,214 page views in June 2016. That is 31,132 views (+ 24.89%) more than in June 2015.
Readers can also read editorial content with the Laviva smartphone app and the newsletter.
criticism
The first publications of the magazine met with negative criticism, especially on the Internet. Critics claimed that the magazine allowed its origins from the Rewe Group to shine through too much and could therefore not be considered a serious women's magazine. The reason for this is the overwhelming number of product recommendations and advertising texts. These would completely do justice to the character of a customer magazine, but not correspond to that of a women's magazine.
In addition, Rewe was said to have been modeled very much on the editorial pages of the magazine freundin .
Individual evidence
- ↑ Rewe brings cheap titles / vouchers should attract readers. In: horizont.net. August 6, 2008, accessed January 23, 2020 .
- ↑ Bertelsmann internal: G + J Corporate Editors lurks Medienfabrik from the Rewe women's magazine "Laviva". In: horizont.net. July 14, 2010, accessed January 23, 2020 .
- ↑ CP division Medienfabrik moves to Gruner + Jahr. In: horizont.net. November 13, 2015, accessed January 23, 2020 .
- ↑ Women's magazine Laviva continues on the road to success. In: presseportal.de. February 24, 2014, accessed January 23, 2020 .
- ↑ Laviva ivw.eu
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
- ↑ Portrait 2016. (No longer available online.) G + J Corporate Editors GmbH, archived from the original on August 4, 2016 ; accessed on August 4, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Profile 2016. (No longer available online.) G + J Corporate Editors GmbH, archived from the original on August 4, 2016 ; accessed on August 4, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Fact Sheet 2016. (No longer available online.) G + J Corporate Editors GmbH, archived from the original on March 23, 2016 ; accessed on August 4, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Goldfish IT and media service - Peter Bratfisch: Online usage data. In: ausweisung.ivw-online.de. Retrieved August 4, 2016 .
- ↑ DWDL.de GmbH: Weak issue: The new Rewe magazine "Laviva" - DWDL.de. Retrieved August 4, 2016 .
- ↑ REWE ?? s women's magazine Laviva becomes ?? amicable solution ?? find - News - CP Monitor. In: www.cpmonitor.de. Retrieved August 4, 2016 .
