Liu Birong

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Liu Birong ( Chinese  劉必榮  /  刘必荣 , Pinyin Líu Bìróng ; * September 17, 1957 in Taipei ) is a negotiation researcher in Taiwan .

He is one of the best-known negotiation experts in the Chinese-speaking world, who has authored most of the monographs on the subject of negotiation.

Life

Liu Birong's family came from Fuzhou , People's Republic of China . He studied Foreign Relations at Chengchi National University in Taiwan and received a Masters in International Relations from Johns Hopkins University . In 1986 he received his PhD from the University of Virginia . He is currently a professor in the Faculty of Politics at Soochow University (Taiwan) and is head of the Harmonious Negotiation Workshop (Harmonie Negotiation Institute). Liu Birong conducts research in the field of negotiation theory. Since 1988, he has led negotiation symposiums in large corporations and regularly teaches negotiation techniques for the Straits Exchange Foundation and political and economic government bodies in the Taiwan region. In 1990 he founded the Harmonie negotiation institute, which designs various negotiation courses specifically for the needs of the government and the corporate world, at the same time publishes the magazine “negotiation” and promotes research into negotiation techniques.

According to Liu Birong, the specialty of his courses is that Western negotiation theories are combined with traditional Chinese military studies. That is why his courses are very popular among people of Chinese origin.

German language work about Liu Birong

The German-Japanese sinologist Florian W. Mehring translated from Chinese and commented on negotiation advisor Liu Birong's “ The high school of the art of war in business negotiations ” is the first Western translation of a negotiation advisor exclusively aimed at a Chinese audience.

An essential core of Mehring's commentary is the comparison of Liu Birong's book with other negotiating guides popular in the West, including, for example, “The Harvard Concept ”.

  • Florian W. Mehring: "The high school of the art of war in business negotiations: Commented translation of a counselor addressed to the Chinese by negotiation researcher Liu Birong." Publishing house Dr. Kovac, Hamburg 2017. ISBN 978-3-8300-7966-8

Chinese-language works by Liu Birong (selection)

  • Zhongguo Shi Shangwu Tanpan 中国 式 商务 谈判 (Chinese style business negotiation). Beijing Daxue Chubanshe 北京大学 出版社 (Peking University Publishing House), Beijing.
  • Xuehui Goutong. Chuangzao Shuangying de Xietiao Jiqiao 學會 溝通 · 創造 雙贏 的 協調 技巧 (Learning to master communication. Coordination techniques to bring about win-win [constellations]). Wenjing Chubanshe 文 經 出版社, Taibei 2011.
  • Bangongshi Li de Goutong Tanpan Jishu 办公室 里 的 沟通 谈判 技术 (communication and negotiation techniques in the office). Beijing Daxue Chubanshe 北京大学 出版社 (Peking University Publishing House), Beijing 2008.
  • Xin Shiji Tanpan Quan Gonglüe 新 世纪 谈判 全 攻略 (The complete attack disposition for negotiations in the new century). Jixie Gongye Chubanshe 机械 工业 出版社 (Machine Industry Publishing House), Beijing 2008.
  • Guojiguan de Di Yi Ben Shu. Kan Shijie de Fangfa 國際 觀 的 第一 本書 · 看 世界 的 方法 (Book No. 1 [on acquiring] an international attitude. Methods of looking at the world). Xianjue Chubanshe 先覺 出版社 (Foresight Publishing House), Taibei 2008.
  • Shangwu Tanpan Gaojie Bingfa 商务 谈判 高阶 兵法 (The high school of martial arts in business negotiations). Beijing Daxue Chubanshe 北京大学 出版社 (Peking University Publishing House), Beijing 2008.
  • Dacheng Jiaoyi de Wanmei Tanpan 达成交易 的 完美 谈判 (The perfect negotiation until the deal is closed). Beijing Daxue Chubanshe 北京大学 出版社 (Peking University Publishing House), Beijing 2007.
  • Gong Shou zhi Dao 攻守 之 道 (The way of attack and defense). Beijing Daxue Chubanshe 北京大学 出版社 (Peking University Publishing House), Beijing 2006.
  • Xuehui Tanpan 學會 談判 (Learning to negotiate). Wenjing Chubanshe 文 經 出版社, Taibei 2006.
  • Tanpan Bingfa 谈判 兵法 (Martial Art in Negotiations). Hai Tian Chubanshe 海天 出版社 (Ocean Sky Publishing House), Shenzhen 2005.
  • Wusuobuzai de Tanpan Jiqiao. Ni Bu Neng Bu Dong de Xieshang Zhihui 无所不在 的 谈判 技巧 · 你 不能 不懂 的 协商 智慧 (ubiquitous negotiating techniques. Wisdoms in negotiating agreements that you must understand). Zhongguo Fazhan Chubanshe 中国 发展 出版社 (Chinese Development Publishing House), Beijing 2004.

Individual evidence

  1. ↑ Florian W. Mehring: "The high school of the art of war in business negotiations - Annotated translation of a counselor addressed to the Chinese by negotiation researcher Liu Birong." Hamburg: Verlag Dr. Kovac. ISBN 978-3-8300-7966-8 , p. 16.
  2. ↑ Internet presence : http://www.tanpan.com.tw . (accessed on April 6, 2017)
  3. ↑ Liu, Birong 劉必榮: "Shangwu Tanpan Gaojie Bingfa 商务 谈判 高阶 兵法 (The high school of martial arts in business negotiations)." Beijing Daxue Chubanshe 北京大学 出版社 (Peking University Publishing House), Beijing 2008.
  4. ↑ Florian W. Mehring: "The high school of the art of war in business negotiations: Commented translation of a counselor addressed to the Chinese by negotiation researcher Liu Birong." Publishing house Dr. Kovac, Hamburg 2017, p. 298
  5. ^ Press release from the University of Freiburg about the work

Web links

Note: This article places the family name before the person's first name. This is the usual order in Chinese. Liu is the family name here, Birong is the first name.
personal data
SURNAME Liu, Birong
ALTERNATIVE NAMES Líu, Bìróng (Pinyin)
BRIEF DESCRIPTION Taiwanese negotiation researcher
DATE OF BIRTH 17th September 1957
PLACE OF BIRTH Taipei