Gull (bicycle)

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GULLS
Moeve mhl fahrrad.jpg

owner
  • Möve equipment & design GmbH
Introductory year 1897
Products Cycles
Markets worldwide

Möve is a German bicycle brand. It belonged to Walter & Co. (GmbH) from 1897 to 1947 and to the successor company VEB Möve-Werk in Mühlhausen / Thuringia from 1948 to 1961 . The word / figurative mark has belonged to Möve equipment & design GmbH since 2012 , which despite being at the same location has no connection to its predecessors.

history

Early years

On April 21, 1894, Gustav Walter founded the company Gustav Walter & Co. in Mühlhausen, a production company for knitting machines .

The company produced the first bicycles under the name Walters Möve from 1896. A year later, Gustav Walter had the Möve logo protected as a registered trademark and from then on offered the Möve , Orion and Walter brands . After the company was renamed Thüringische Maschinen- und Fahrradfabrik Walter & Co. in 1902, the company changed its legal form to what was then a new type of GmbH . In addition to domestic sales, Mühlhausen also concentrated heavily on export.

From 1936 onwards, in addition to bicycles, armaments, light motorcycles and motorcycles were also produced. Despite the redistribution of production capacity, the 500,000th Möve bicycle was manufactured in 1937. In the following years there was an increasing concentration on the production of armaments, so that in 1941 the production of bicycles was completely stopped.

post war period

After the Second World War , Möve bicycles were initially produced and delivered to the USSR mainly as a reparation service. In the course of nationalization within the GDR , the company Walter & Co. passed into the possession of the State of Thuringia in 1947 and was incorporated into the Industrieverband Fahrzeugbau (IFA) on July 1, 1948 and has since been known as VEB Möve-Werk Mühlhausen .

In the 1950s Möve bicycles from Mühlhausen were increasingly offered in Germany. The Möve-Werke became the largest company in Mühlhausen. The brand, previously known primarily for inexpensive touring bikes, was constantly expanded with new models and in 1955 recorded the production of the 1,000,000th bicycle. In the course of the state streamlining of the range, the range was significantly reduced in 1959/60. In 1961 Mifa was finally merged with Möve-Werken, in the course of which the entire production was transferred to VEB Mifa-Werk Sangerhausen . The Möve bicycle brand was abandoned. Instead, the Mövewerk produced seats for commercial vehicles from 1962 and became the sole manufacturer in the GDR.

Trademark usage

2012, since unused word-picture mark was Gull on Gull equipment & design GmbH entered again.

Web links

Individual evidence

  1. a b c d DDR-FahrradWiki - Möve. Retrieved September 22, 2016 .
  2. a b GULLS - THE FINE WHEEL! - History of the MÖVE bicycles. (No longer available online.) In: moeverad.de. Frank Bahn, 2012, archived from the original on February 7, 2016 ; accessed on May 12, 2019 .
  3. The history of MÖVE - A journey through time. In: moevefahrzeugsitze.de. MÖVE Fahrzeugitze GmbH, accessed on May 12, 2019 .
  4. Information on the  word / figurative mark “Möve” in the register of the German Patent and Trademark Office (DPMA)