Maloya (tire manufacturer)
The Maloya AG , founded in 1936 by Fritz Maurer, was a Swiss tire manufacturer.
The "Swiss Velo-Tire Factory Fritz Maurer" was opened in 1936 in a former silk ribbon factory in Gelterkinden as the first tire manufacturer in Switzerland. Initially named after the Maloja Pass, which is located in the home canton of the company founder, bicycle tires were manufactured. From 1949, the product range was expanded to include motorcycle and car tires. Increasing sales and some company takeovers led to rapid growth, and from 1972 Maloya began producing radial tires . Concentrating on new sales markets, the spelling of the company name was changed to "Maloya" with a "y"; the original spelling "Maloja" had too strong a regional tone. With the closure of the Firestone tire shop in Pratteln , Maloya was the last Swiss tire manufacturer.
In order to remain internationally competitive, the company entered into a partnership with the Dutch Vredestein Group in 1993 . Both companies concentrated their research and development activities in Enschede . The tire production also takes place mainly in the Netherlands . The company is now also active in the summer tire segment.
In the course of the takeover of Maloya AG by the Vredestein Group, the activities of Maloya AG were transferred to the newly founded Maloya Vredestein AG (today Vredestein Schweiz AG) and Maloya AG was dissolved. In 2004 the name Maloya also disappeared from the joint company name, but was retained as a brand name .
Web links
- Kaspar Birkhäuser : Maurer, Fritz. In: Historical Lexicon of Switzerland .
- Daniel Haller: The Maloya tire factory was run over by mass-produced goods. In: basellandschaftlichezeitung.ch. December 9, 2015, accessed January 5, 2018 .
Individual evidence
- ^ Company: lies and deception . In: Der Spiegel . No. 23 , 1978, p. 142-143 ( Online - June 5, 1978 ).
- ↑ entry CH-280.3.914.766-7 Maloya AG in Liquidation in the commercial register of the Canton of Basel-Country ( Memento of 3 March 2016 Internet Archive ).