Painted W. Wilkes

Malte W. Wilkes 2011

Malte W. Wilkes is a German management consultant , speaker, columnist, and book author. He is honorary president of the Federal Association of German Management Consultants .

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Wilkes has been an independent management consultant since 1975. He was the founding editor-in-chief, later owner and publisher of the Pharma Marketing Journal from 1976 to 2007. After the sale to the Handelsblatt publishing group , he continued to work there until the publication was discontinued in 2012.

In 1993 Wilkes became Vice President of the BDU. In 1995 he was elected President and served two terms until 1998 in this office. Wilkes carried out changes to the statutes and promoted the positioning of the BDU as a professional and business association. During his time, the BDU opened up to both political and social discussion and strengthened its positions through public appearances at congresses, in panel discussions, TV and radio. On October 9, 1998, Wilkes was made the first honorary president of the BDU for life.

In 1992, Wilkes and Wolfgang KA Disch initiated the AMP Alternative Marketing Prize in Germany, which was awarded for four years and was seen as a critical alternative to the German Marketing Prize , as, from the point of view of the AMP initiators, it preferred backward-looking, established and large companies. Prize winners included a. Michael Jones from the Scott Bader Foundation (founder Ernest Bader ), Konrad Schily , as President of the first independent, private German university, Wolfgang Lohbeck, campaign manager from Greenpeace , Deutsche Shell AG, Ricardo Díez-Hochleitner , President of the Club of Rome, Conrad Wagner, Swiss “inventor” of car sharing.

Since the late 1990s and increasingly in the 2000s, he and Klaus Stange developed the system of customer-centered corporate management into the company's control system and customer centricity . Since that time, he has especially appeared as a speaker on the subject of innovation in companies.

Fonts (selection)

Wilkes is the author, co-author and editor of 30 publications on corporate governance, management, marketing and innovation, some of which have also been translated into French, Russian or Braille .

• Customer Centricity & Corporate Management , Malte W. Wilkes, Klaus Stange, E Book, 3rd edition, 2013, German ; English
• Strategic Communications & Major Events , Malte W. Wilkes, Anke Fleischhauer, E-Book 2012; on-line
• Customer Centricity. Sustainable corporate strategy in health care , Malte W. Wilkes, Klaus Stange (eds.), 2012, ISBN 978-3-942543-17-0
• Merciless success chain. Malte W. Wilkes, Klaus Stange, 2008, ISBN 978-3-7093-0190-6
• The spiral of innovation , 2001, ISBN 978-3-478-24970-6
• Call her crazy - I call her wise. Conversations with healers, religious leaders, philosophers, 1993, ISBN 978-3-906639-05-5
• Creativity Is A Tingling In The Head , 1984, ISBN 978-3-442-10942-5
• Thinking errors, thought traps , thinking blocks , 1983; ISBN 978-3-442-10898-5
• Understanding Marketing Better , 1981, ISBN 978-3-409-96311-4
• Corporate Management Handbook Volume 1 + 2, Malte W. Wilkes, Günter W. Wilkes (Eds.), 1979, ISBN 3-921099-63-3

Fiction

• Good life. A marketing novel. Campus publ. 2002, ISBN 3-593-36812-9

Web links

• Literature by and about Malte W. Wilkes in the catalog of the German National Library

Individual evidence

1. ↑ Borchert-Dietz, Heike: BDU Milestones, 2004, ISBN 3-929313-36-7
2. ^ Disch, Wolfgang KA :, Wilkes, Malte W .: Alternatives Marketing, 1993, ISBN 3-478-23110-8
3. ↑ Wilkes, Malte W. (Ed.): Speak to Lead . 2015, ISBN 978-3-86980-294-7
4. ^ Book list by Malte Wilkes I. Retrieved December 9, 2017 .