German Marketing Prize
The German Marketing Prize is an award from the German Marketing Association (DMV, former name: German Marketing Association). The award is one of the most important marketing awards in Germany. Since 1973 it has been awarded annually to a company from the fields of industry, trade or services as part of the German Marketing Day organized by the DMV.
The DMV is a professional association of executives in the field of marketing and the umbrella organization of 66 "Marketing Clubs" with a total of 14,000 members. In addition to the German Marketing Prize, the DMV also awards other prizes: the DMV Science Prize , the Selly Award and the Brand Award .
In the meantime, individual marketing clubs also award regional marketing prizes, for example in Frankfurt or - for the first time in 2011 - in the Rhine-Neckar metropolitan region.
criteria
The prerequisite for the award is that the economic success of the company has been substantiated in a "comprehensible way" through an "integrated marketing concept" for the entire company or for certain brands or branded products. The concept must also be "exemplary for consistent market orientation", "relate to Germany as a location" and "must not contradict the ethical and social self-image of the German Marketing Association".
Award winners
The previous winners are:
- 1973: Klaus Esser KG
- 1974: fz fresh produce headquarters
- 1975: Pfanni
- 1976: falcon
- 1977: Daimler-Benz
- 1978: Nixdorf Computer
- 1979: IKEA Germany
- 1980: ERCO lights
- 1981: Beiersdorf
- 1982: Otto dispatch
- 1983: Andreas Stihl
- 1984: Schott Glaswerke
- 1985: Adidas
- 1986: Hussel
- 1987: Schleswig-Holstein Music Festival
- 1988: BMW
- 1989: Würth
- 1990: AEG Hausgeräte
- 1991: Henkel
- 1992: Wilkhahn
- 1993: Junghans watches
- 1994: Suchard Tobler ( Kraft-Jacobs-Suchard / Milka )
- 1995: Obi
- 1996: Grohe
- 1997: Kärcher
- 1998: SmithKline Beecham
- 1999: Volkswagen
- 2000: Miele
- 2001: Red Bull
- 2002: Loewe
- 2003: Bild newspaper group
- 2004: Porsche
- 2005: Tchibo
- 2006: Hugo Boss
- 2007: Bosch Power Tools
- 2008: Lufthansa
- 2009: Schwarzkopf
- 2010: Deutsche Telekom
- 2011: Schüco
- 2012: Zalando
- 2013: Lindt & Sprüngli
- 2014: ImmobilienScout24
- 2016: Mymuesli
- 2017: Vorwerk (Thermomix)
- 2018: Kärcher
- 2019: Katjes
literature
- Ulrich Clef: The winners. The corporate careers of the 30 German Marketing Prize winners. Clef Creative Communications, 2003, ISBN 3933092051 .
Web links
Individual evidence
- ^ German Marketing Association : The Marketing Prize Winners (accessed on May 9, 2011)