Miele

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Miele & Cie. KG

logo
legal form Limited partnership
founding July 1, 1899
Seat Gutersloh , GermanyGermanyGermany 
management Olaf Bartsch, Stefan Breit, Axel Kniehl, Markus Miele , Reinhard Zinkann junior
Number of employees 20,500 (December 31, 2019)
sales 4.16 billion euros (2019)
Branch Electrical appliances
Website www.miele.de
As of December 31, 2019

Miele sales company in the Czech Republic

The Miele & Cie. KG is a German manufacturer of household and commercial appliances based in Gütersloh ( North Rhine-Westphalia ). The managing directors are Markus Miele , Reinhard Zinkann junior , Olaf Bartsch, Stefan Breit and Axel Kniehl. Since it was founded, the company, now in its fourth generation, has been owned by the Miele (51.1%) and Zinkann (48.9%) families. The company is a limited partnership . The partners with unlimited liability ( general partners ) are Miele Verwaltungs-GmbH and Zinkann Verwaltungs-GmbH.

Company history

The company was founded on July 1, 1899 in Herzebrock, Westphalia, by Carl Miele (1869–1938) and Reinhard Zinkann (1864–1939). The company began with eleven employees in a former grain and sawmill. Milk centrifuges were first made, followed by butter machines in 1900. In the same year, Miele developed the first Miele washing machine on the basis of the butter machine .

In 1907 the company with now 60 workers was relocated from Herzebrock to Gütersloh- Nordhorn to a former pump factory. Automobiles were manufactured from 1912. In 1914 Miele was the "largest special factory in Germany for milk centrifuges, butter machines, washing, wringing and ironing machines". In 1916, Carl Miele and Reinhard Zinkann decided to build a branch in Bielefeld . Milk centrifuge parts and electric motors were initially manufactured there.

Miele started manufacturing vacuum cleaners in 1927 . In 1929, the first electric dishwasher in Europe was manufactured. Motorcycles were built from 1930. In 1932 Miele was the largest centrifuge factory in Europe. During the Second World War, Miele manufactured control units for torpedoes for the German Navy.

In 1953, the company launched Miele mopeds on the German market and quickly became one of the largest motorcycle manufacturers in Germany. In 1960, the production of bicycles and motorcycles was discontinued in favor of the rapidly growing production of dishwashers and washing machines . A plant in Lehrte near Hanover was acquired in 1965 for the production of commercial laundry machines and milking systems . In 1969 they started selling kitchen furniture. For the manufacture of fitted kitchens, the construction of a kitchen factory began in 1973 in the Westphalian town of Warendorf , which began operations in 1975. In 1982 the Miele Group achieved sales of 1,650 million DM.

In 1986, the Cordes company in Oelde-Lette , which specializes in laundry care equipment , achieved sales of around DM 65 million and employed around 400 people. The factory was expanded into an oven factory ; the company name Cordes was given up. In the same year the Miele Museum was opened.

In 1990 Miele took over the company Imperial in Bünde, which specializes in built-in appliances and large cooking systems . At the time of the takeover, Imperial employed around 650 people and achieved sales of around DM 140 million. In addition to the main factory in Bünde, Imperial also had a branch in Arnsberg , which was also incorporated into the Miele Group. The Imperial brand was established as a second brand. In 1999, the year of the company's centenary, Miele was the best-selling brand in the German and European electronics retailers.

In 2004 the managing partner Rudolf Miele (* 1929) died. His partner Peter Zinkann (* 1928) withdrew from day-to-day business at this time. With her sons Markus Miele (* 1968) and Reinhard Zinkann jun. (* 1959) the fourth generation of the founding families took over management duties.

In 2005, Miele gave up the production of kitchen furniture and sold the kitchen factory in Warendorf to the Swiss construction equipment and kitchen manufacturer Arbonia-Forster . The kitchen division had only achieved two percent of the Miele Group's total sales. The plastic parts plant in Warendorf remained in the company's possession. The Imperial brand was discontinued at the turn of the year 2005/2006. In 2007 Miele was awarded the “Best Corporate Brand ” award according to the current GfK brand ranking.

In 2017, Miele presented the Dialog oven at the IFA (Internationale Funkausstellung). This new category of oven combines classic types of heating with electromagnetic waves. During cooking, the amount of energy released is readjusted and you cook in the entire volume instead of from the outside in. In the same year, the majority of the Italian medical technology manufacturer Steelco is taken over.

  • Butter machine in the Bad Berleburg City Museum

  • Old laundry press. Photographed in a beer garden in Gliwice - Upper Silesia (now Poland)

  • One of the first Miele electric washing machines

Factories and branches

The products are sold in 49 countries through our own subsidiaries and in over 50 countries through independent importers.

The largest market is Germany with around 30 percent of sales (as of 2015/16). Since 2004 many service centers in Germany have been merged. The sales company Germany is now based in Gütersloh and the sales activities are controlled from here.

Miele produces in a total of fourteen plants (eight German plants, one each in Austria, the Czech Republic, Romania, China and Italy).

  • Gütersloh (acquired in 1907); (Washing machines, electronic components)
  • Bielefeld (built 1916); (Dishwashers, vacuum cleaners, disinfectors)
  • Euskirchen (built 1951); (Electric motors, cable reels)
  • Lehrte (acquired 1965); (Laundry machines, ironing machines)
  • Warendorf (built 1973); (Plastic parts)
  • Oelde-Lette (acquired in 1986); (Stoves, ovens)
  • Arnsberg (acquired 1990); (Extractor hoods)
  • Bünde (acquired 1990); (Steamer, hobs)
  • Bürmoos , Austria (built 1962); (Container washing systems, sterilizers, stainless steel components)
  • Dongguan , Guangdong , China (since 1996); (Vacuum cleaner)
  • Uničov , Czech Republic (built 2003); (Washing machines, tumble dryers, dishwashers)
  • Brașov , Romania (built 2009); (Electronic components)
  • Ksawerów, Poland (completion and start of production expected for 3rd quarter 2020); (Washing machines)
  • Riese Pio X , Italy (acquired in 2017 / majority stake); (Cleaning, disinfection and sterilization devices)

Subsidiaries:

  • 100% Miele-Getriebebau GmbH, Lehrte,
  • 100% Cordes GmbH, Gütersloh
  • 100% Imperial-Werke oHG, Bünde
  • 100% Imperial-Werke Verwaltungs-GmbH, Bünde

Products

Miele manufactures electrical appliances for households and industry. The household appliances division achieved around 89% of total sales in the 2004/2005 financial year, commercial appliances the remaining eleven percent. The products are predominantly in the upper quality and price segment (premium segment).

domestic appliances

The most important products are washing machines , tumble dryers , dishwashers and vacuum cleaners . Other product lines are installation and kitchen appliances ( stoves , ovens , hobs , cooker hoods , steam oven , coffee machine , plate warmer , food warmer , microwave ovens ), household mangles , ironing systems and refrigerators and freezers . Miele is the only household appliance manufacturer to offer laundry detergents and dishwashing detergents under its brand name ("Miele Care Collection").

Because the washing machines were designed according to the concept of universal design , Miele's Klassik series received the “universal design award 09” and the “universal consumer favorite 09” in 2009.

Miele is the European market leader in the cylinder vacuum cleaner segment . However, only the devices in the upper price category are manufactured in Germany; the other models come from the Group's own production facility in China.

Miele fridges and freezers are manufactured by Liebherr .

  • Washing machine W 3240

  • Tumble dryer T8627WP

  • Fully integrated dishwasher

  • Gas cooker

  • Miele top loader 2017

Commercial equipment

Miele Professional produces laundry machines (for textile care and cleaning), commercial dishwashers (for applications in restaurants, offices, care for the elderly, among others), washer-disinfectors (for medical practices, clinics and laboratories), sterilization devices (for medical practices and clinics) as well as special devices for other industrial applications Applications.

Previous product lines

The company manufactured automobiles between 1912 and 1914 . The information on the number of units fluctuates between 125 and 143. The list created by Miele includes 144 entries, 2 of which are empty lines, so that 142 vehicles can be assumed. The chief designer was Oskar Klemm. The models K 1 , K 2 and K 3 were offered . Type K 4 is also listed. The models had four-cylinder engines with 1568 cm³ and 2292 cm³ displacement . The vehicles were also sold in Brazil , France , Austria-Hungary , Russia and Uruguay . The only surviving copy is on display in the Miele Museum at the headquarters in Gütersloh; it was bought by Rudolf Miele in Norway in 1996.

Miele also used to manufacture motorcycles , mopeds , motorcycles, bicycles , handcarts, household ladders, ice boxes, butter machines, milking machines, milk cooling systems, milk centrifuges, wringers, laundry centrifuges , irons, air purifiers, garbage presses, commercial kitchen systems and, up to about 10 years ago, also fitted kitchens and kitchen furniture.

Stefan Koenig wrote about this time:

“Father was a passionate motorcyclist and would never part with his 1959 Miele willingly. In the 1950s, Miele not only manufactured washing machines, vacuum cleaners and dishwashers, but also mopeds and motorcycles. "

- From: Stefan Koenig: Sexy Zeiten 1968er . Pegasus Verlag, Laubach, 2018 p. 99

The kitchen division of Miele & Cie. KG was founded in 1973. A plant was built in Warendorf in North Rhine-Westphalia for production . The kitchens were sold under the name Miele - Die Küche . At the beginning of 2005, the group announced that it would concentrate on its core business in the future. As a result, on September 1, 2005, the Miele kitchen division became the property of the Swiss Arbonia Forster Group (AFG) as Warendorfer Küchen GmbH . At the same time, Miele acquired the trademark rights in order to be able to use the brand name Miele - Die Küche for another five years. The new kitchen brand Warendorf was presented in 2009, but was only officially launched after the trademark rights had expired in September 2010.

Varia

  • The Miele claim - referred to as the company guideline in its own language - reads (in its own notation): “Miele. Always better. ” And should clarify the demands on yourself and your own products.

Web links

Commons : Miele  - collection of pictures, videos and audio files

Individual evidence

  1. ↑ a b [1] , Miele, December 31, 2019
  2. ↑ FAZ accessed on February 15, 2018
  3. ↑ http://www.miele.de/m/2527.htm Press releases Miele
  4. ↑ Universal Design Awards 2009 Miele washing machine classic ( Memento from November 12, 2010 in the Internet Archive )
  5. ↑ Florian Langenscheidt , Bernd Venohr (Hrsg.): Lexicon of German world market leaders. The premier class of German companies in words and pictures . German Standards Editions, Cologne 2010, ISBN 978-3-86936-221-2 .
  6. ↑ "Miele kitchen appliances" Retrieved on March 17, 2019.
  7. ↑ Information from the Miele Museum and meinklassiker.com ( Memento of the original from January 31, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.meinklassiker.com
  8. ↑ Stadtgeschichte Gütersloh ( Memento of the original from June 16, 2013 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. and meinklassiker.com ( Memento of the original from January 31, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.stadtgeschichte-guetersloh.de @1@ 2Template: Webachiv / IABot / www.meinklassiker.com
  9. ↑ List of registered vehicles in the Miele archive
  10. ↑ 100 years of Miele through the ages, p. 40
  11. ↑ Information from the Miele Museum
  12. ↑ http://www.elektrojournal.at/miele-verkauf-kuechen-sparte-doch-heilige-kuh-wird-nicht-geschlachten-22746.html
  13. ↑ http://www.swissinfo.ch/ger/Home/Archiv/Miele-Kuechen_in_Schweizer_Hand.html?cid=4706534
  14. ↑ http://www.kuechen-atlas.de/kuechensteller/details/warendorf/
  15. ↑ Company history 2000-2013 ( Memento of the original from February 19, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.afg.ch
  16. ↑ http://www.cobecapital.com/operating-companies/warendorfer
  17. ↑ Quotation "In line with the company guideline" Always better ", the goal is to manufacture household and commercial appliances of particularly high quality and service life that have as little impact on people and the environment as possible and offer real benefits." Source: https: // www.umweltdialog.de/de/wirtschaft/produkte/2018/Miele-auch-bei-Energiedienstleistungen-Immer-besser.php - accessed on July 18, 2019
  18. ↑ https://www.miele.de/haushalt/1560.htm?info=200116475-ZGT - accessed on July 18, 2019

Coordinates: 51 ° 54 ′ 50 ″  N , 8 ° 24 ′ 7 ″  E