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Riese and Müller GmbH
legal form	Company with limited liability
founding	1993
Seat	Mühltal , Germany
management	Markus Riese Heiko Müller Sandra Wolf
Number of employees	over 350 (as of 2019)
Branch	Bicycle manufacturer
Website	www.rm.de

The Riese und Müller GmbH is a German premium bicycle manufacturer specializing in e-bikes, cargo bikes and folding bikes, with headquarters and manufacturing facility in Mühltal . The company was founded in 1993 by Markus Riese and Heiko Müller as a garage company. As of 2017, Riese und Müller sells 30,000 bicycles annually worldwide.

Company history

The first bicycle model on the market was the full-suspension folding bike Birdy , for the prototype of which the manufacturers received the "Hessian Innovation Prize" from the "Mittelständische Beteiligungsgesellschaft" in Wiesbaden in 1993. Within a very short time, the Birdy developed into a best seller and is now sold in more than 30 countries worldwide.

Based on this success, a wide range of models with many innovative bicycle concepts has emerged over the course of time. Inspired by the mountain bike boom of the 1990s, the first full-suspension comfort bike series was created in 1997 with the Avenue and Culture models and, a year later, the Delite. The full suspension is of giant and Mueller under the name Control Technology marketed .

From the 2009 model year, Riese und Müller built bicycles supported by electric motors for the first time, which were then sold under the equipment name hybrid . Since 2012, the company's focus has been on innovative e-bikes (pedelecs), cargo bikes and folding bikes. The Birdy folding bike is the only Riese and Müller bike today without an electric motor.

Riese und Müller currently only uses Bosch mid-mounted motors. In 2016, the second brand blueLABEL, which sold e-bikes without full suspension Control Technology , was integrated into the core brand Riese and Müller.

Company profile

The development, assembly, production and delivery of all bicycles for the global market take place at the company's headquarters in Mühltal. Sales are carried out exclusively through local retailers, which are also responsible for repairs and service. Until spring 2019, the headquarters of Riese and Müller were in Weiterstadt , the new headquarters in Mühltal was opened in May 2019.

Models

E-bikes

Riese und Müller offers both pedelecs (pedal assistance up to 25 km / h) and S-Pedelecs (pedal assistance up to 45 km / h) in numerous model and gear variants. The product range extends from sporty mountain bikes to comfortable everyday bikes. Many models have full suspension.

E-cargo bikes

These are cargo bikes and pedelecs at the same time. The loading areas can be equipped with side walls, boxes, boxes with child seats and other accessories. The Bosch motors provide pedal assistance for the basic models up to 25 km / h and for the HS models up to 45 km / h.

The folding bike system

The folding mechanism of the Riese und Müller folding bike Birdy differs from classic folding bikes. The suspension pivot points also serve as pivot points for folding. There is no folding joint in the frame, which has a positive effect on the driving characteristics. The Birdy models are the only folding bikes of their kind on the market.

Model overview

model	category	suspension
Super Elite	E bike	Full suspension
Superdelite mountain	E bike	Full suspension
Delite	E bike	Full suspension
Delite mountain	E bike	Full suspension
Homage	E bike	Full suspension
Culture GT	E bike	Full suspension
Culture	E bike	Full suspension
Supercharger2	E bike	Suspension fork
Multicharger	E-cargo bike	Suspension fork
Charger3	E bike	Suspension fork
Charger	E bike	Suspension fork
Nevo3	E bike	Suspension fork
Nevo GT	E bike	Suspension fork
Nevo	E bike	Suspension fork
Roadster	E bike	Suspension fork
Cruiser	E bike	Suspension fork
Swing3	E bike	Suspension fork
Swing2	E bike	Suspension fork
Load 60/75	E-cargo bike	Full suspension
Packster 40/60/80	E-cargo bike	Suspension fork
Tinker	E-bike 20 "	Suspension fork
Birdy	Folding bike 18 "	Full suspension

Older models from Riese and Müller

• Equinox - back-friendly chair wheel
• Gemini - cargo bike with front integrated child seat
• Wave - easy entry of the former second brand blueLABEL
• Frog - very compact folding bike based on the folding principle of the Birdy, but with smaller wheels 
• Avenue - full suspension e-Dutch bike
• Kendu - full suspension e-bike with the advantages of a folding bike
• Load - e-cargo bike, renamed Load 60 with the appearance of the Load 75 (technically unchanged)

Awards

• 1993: Hessian innovation award for the Birdy folding bike
• 1997: 2nd place in the European Design Contest for the Culture model
• 1999: iF Product Design Award for the Delite model    
• 1999: Winner ADAC competition with Stadtrad Avenue
• 2006: iF Product Design Award for the Birdy
• 2008: Eurobike Green Award for the Jetstream
• 2009: Extra Energy Award for the Delite hybrid 500 HS 
• 2010: Test victory in the first ADAC pedelec test 2010 for the Jetstream
• 2010: Nomination of the Jetstream for the Design Prize Germany 2010
• 2011: Eurobike Award for the Culture
• 2012: Eurobike Award for the Kendu
• 2013: Eurobike Gold Award for the Charger naked nuvinci 
• 2013: iF Product Design Award for the Load
• 2013: Extra Energy Award (family pedelec) for the Kendu nuvinci
• 2014: Red Dot Design Award for the Charger naked nuvinci
• 2014: German Designer Club, Good Design competition, Award for Delite super mountain
• 2014: Extra Energy Award (Lifestyle Pedelec) for the Pony touring HS 
• 2015: Eurobike Award for the Charger GX rohloff
• 2016: Cosmobike Best Bike Adventure Product for the Delite
• 2016: Eurobike E-Bikes & Pedelecs Award for the Delite GT touring 
• 2017: Design & Innovation Award for the Delite mountain
• 2017: Design & Innovation Award for the Packster nuvinci

• 

  Birdy

• 

  Culture Hybrid Rohloff

• 

  Delite Black

• 

  New Charger NuVinci Red

Others

Since May 24, 2003, Markus Riese has held the world record in 1-hour reverse cycling with a distance of 29.1 km and in 50 km reverse cycling with 1:46:59 hours.

Sponsorship

• Martina Hofmann and Harald Hanek, "Two around half the world"
• Mike Fuchs & Team, Ojos del Salado by E-Bike

literature

• Veronika Bellone and Thomas Matla: practical book trend marketing. Innovation cycle and marketing mix for SMEs. Campus Verlag, Frankfurt am Main 2017 (interview with Heiko Müller, p. 40).

Web links

Commons : Riese und Müller  - Collection of Images

• Riese & Müller website

Individual evidence

1. ↑ Riese und Müller - About us. In: Riese & Müller. Retrieved June 7, 2017 . 
2. ^ Company in conversation: Riese & Müller GmbH in Weiterstadt. In: Echo Online. February 13, 2016, accessed June 7, 2017 . 
3. ^ Bicycle forge Riese and Müller. Folded all the way to the front. In: Spiegel Online. Retrieved June 7, 2017 . 
4. ^ Riese & Müller: Out of conviction. (No longer available online.) In: Touristik & Caravaning Messe. Formerly in the original ; accessed on June 7, 2017 .  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.    
5. ↑ The company history. In: Riese & Müller. Retrieved June 8, 2017 . 
6. ↑ The Control Technology. In: Riese & Müller. Retrieved June 8, 2017 . 
7. ↑ Riese & Müller e-bikes. (No longer available online.) In: e-motion Technologies. Archived from the original on December 5, 2016 ; accessed on June 8, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
8. ↑ The engine - Bosch system. In: Riese & Müller. Retrieved June 7, 2017 . 
9. ^ Company in conversation: Riese & Müller GmbH in Weiterstadt. In: Echo Online. Retrieved June 7, 2017 . 
10. ^ Celebration for the opening of Riese & Müller in Mühltal. In: Echo Online. May 10, 2019, accessed June 7, 2019 . 
11. ↑ E-Cargo. In: Riese & Müller. Retrieved June 9, 2017 . 
12. ↑ folding bike. In: Riese & Müller. Retrieved June 9, 2017 . 
13. ↑ Test of the Equinox chair wheel by Riese & Müller. In: Bicycle test. Retrieved June 8, 2017 . 
14. ↑ Frog leap through technology. The frog introduces itself. (No longer available online.) In: Birdy Friends. Archived from the original on October 27, 2016 ; accessed on June 8, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
15. ↑ e-motions. Technologies: Riese & Müller - Avenue Pedelec 2017. Accessed November 30, 2017 . 
16. ↑ Eurobike Award 2011. In: Eurobike Show. Retrieved June 8, 2017 . 
17. ↑ Eurobike Award 2012. In: Eurobike Show. Retrieved June 8, 2017 . 
18. ↑ Eurobike Award 2015. In: Eurobike Show. Retrieved June 8, 2017 . 
19. ↑ Eurobike Award 2016. (No longer available online.) In: Cosmo Bike Show. Archived from the original on June 17, 2017 ; accessed on June 8, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
20. ↑ Eurobike Award 2016. In: Eurobike Show. Retrieved June 8, 2017 . 
21. ↑ Design Innovation Award. Retrieved June 8, 2017 . 
22. ↑ Design Innovation Award. Retrieved June 8, 2017 . 
23. ↑ Ralf Laue / Pieter de Hart: World records in backward cycling. Retrieved June 9, 2017 . 

Coordinates: 49 ° 53 ′ 15.4 "  N , 8 ° 36 ′ 20.3"  E