Staiger car dealership

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Autohaus Staiger GmbH
legal form Company with limited liability
founding 1898
Seat Stuttgart , Germany
management Marcus Stein, Roman Still
Number of employees 254
sales EUR 155.14 million
Branch Car dealership , automobile manufacturer , bicycle manufacturer
Website www.autostaiger.de
As of August 31, 2019

Autohaus Staiger GmbH is a car dealership based in Stuttgart , which was originally founded as a bicycle shop and at times was itself a manufacturer of automobiles , motorcycles and bicycles. The company has been part of AVAG Holding since 2014 .

Company history

The origins

In 1897, the 21-year-old Paul Staiger became the Württemberg cycling champion for the first time. The racing cyclist recognized early on that a large two-wheeler market was emerging in Germany as motorization began. In 1898, for example, he opened a bicycle shop on Tübinger Strasse in Stuttgart.

As early as 1899, Paul Staiger expanded the business by purchasing a bicycle and accessories wholesaler. In the same year, he also began selling automobiles , including Renault . A year later, he also took over the general agency for Opel vehicles in the Kingdom of Württemberg . In 1901, the company moved into new and larger premises in the military road in Stuttgart.

Development during and after the First World War

In the First World War Staiger military vehicles has repaired: the car trade was subsequently ground to a halt. Only the business with bicycles and accessories continued. Nevertheless, the collaboration between bicycles and automobiles lasted until 1920: Then the two areas of activity were split up and the bicycle division was taken over by Staiger Großhandels GmbH.

Opel was only able to deliver a few automobiles after the First World War, so Paul Staiger decided in 1922 to produce his own automobiles. The only 4/12 hp model was a two-seater small car with a four-cylinder engine . Production ended in 1924 after around 500 copies were made, as Staiger meanwhile sold more Opel 4/12 HP vehicles than its own model.

Paul Staiger started with a Staiger sports car in car races, including the Burrenwald race (Biberach / Riss), a mountain / flat race over a distance of 9.0 kilometers. In class 1, with starting number 3, in a time of 7 minutes and 56.4 seconds, he took second place. Class winner was Wilhelm Diez with his Gridi.

Staiger later represented the Buick and Chevrolet brands .

Development during and after the Second World War

The company suffered during World War II . The destruction in the bombing was followed by confiscation by the occupying forces. In the course of the reconstruction, the company was re-established in 1948 as Staiger Großhandels KG. The real rise began in the 1950s. Staiger bikes made a name for themselves as solid vehicles. Until 1968, the company sold other equipment such as washing machines in addition to bicycles. And from 1965 to 1975, in addition to the actual bicycle shop, car parts were also sold over the counter. At the same time, branches and distribution centers were opened in southern Germany in the 1960s. In 1982 Staiger Großhandels KG moved to Gerlingen near Stuttgart.

In 1987 the bicycle sales network was consistently expanded. Until now the motto was that Staiger had to limit himself to areas south of the Main Line, but from this year onwards the whole Federal Republic was supplied. In this context, Staiger dissolved the works traffic and thus also the branches and distribution warehouses, the dispatch was transferred to the Federal Railways and forwarding agents.

Acquisitions

In 1988 it was taken over by E. Wiener GmbH & Co. KG in Schweinfurt. Production in Gerlingen near Stuttgart was ended and continued in Schweinfurt. In 1994 the sales office in Stuttgart was also closed.

In 1997 the two brands Winora and Staiger were transferred to Winora-Staiger  GmbH, which has been part of the Dutch Accell Group since 2002 . The Staiger brand bicycles are no longer only manufactured in Germany.

In 2014, AVAG Holding bought Auto-Staiger.

literature

  • Harald H. Linz, Halwart Schrader : The International Automobile Encyclopedia . United Soft Media Verlag, Munich 2008, ISBN 978-3-8032-9876-8 .
  • Hans Dieckmann: Program booklet Burrenwald race 1925.

Web links

Individual evidence

  1. ↑ a b Annual financial statements as of August 31, 2019 in the electronic Federal Gazette
  2. ↑ https://www.gtue-oldtimerservice.de/automobil/marke/STAIGER/3725/
  3. ↑ Company history . Auto Staiger. Archived from the original on September 2, 2010. Retrieved September 19, 2010.
  4. ^ A b c Harald H. Linz, Halwart Schrader : The International Automobile Encyclopedia . United Soft Media Verlag, Munich 2008, ISBN 978-3-8032-9876-8 .
  5. ^ History . Winora Staiger. Retrieved June 9, 2012.
  6. ↑ Family history with affiliation to a group . Winora Staiger. Retrieved June 9, 2012.
  7. ↑ Archive link ( Memento from March 11, 2016 in the Internet Archive )