Chevrolet
Chevrolet
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legal form | Division / brand |
founding | November 3, 1911 |
Seat |
Detroit , Michigan , United States![]() |
Branch | vehicle construction |
Website | chevrolet.com |
Chevrolet (also colloquially: Chevy ) has been a brand since 1918 that belongs to the General Motors Group (GM). Before that, it was an independent automobile manufacturer.
history
The company's founder, Louis Chevrolet , was born on December 25, 1878 in La Chaux-de-Fonds , Switzerland , and was a racing driver . On November 3, 1911, he founded his company in order especially against the Ford Model T to compete. In 1912 the Classic Six was introduced, a car for five people that reached 105 km / h. GM bought the Chevrolet Motor Company on May 2, 1918.
In the 1920s, Chevrolet became the main competitor of the then market leader Ford. In 1927, Chevrolet took the top spot itself; also because Ford had stuck to the outdated Model T for far too long .
In the decades that followed, Chevrolet and Ford competed for first place in the US sales statistics. In most years, Chevrolet was the winner, although the cars on offer did not have any special technical features. The Standard and Master models show the product philosophy of the 1930s: simple, solid utility cars at an affordable price. There was no answer to the Ford V8 ; people thought their own six-cylinder was good enough - and rightly so, as the sales figures showed.
After the United States entered World War II , the manufacture of passenger cars ceased in 1942. For the next three years, Chevrolet only produced military vehicles. In 1945 car production began again with only slightly modernized pre-war models. In 1949 a new generation of models with a pontoon body appeared .
In 1953 the Chevrolet Corvette was introduced, the brand's first sports car. Initially, the car was not a sales success until it caught on and has become the most successful American sports car to this day.
Late - but just in time - Chevrolet followed the US trend towards the V8 engine. The eight-cylinder was introduced in autumn 1954 and was an immediate success. The Chevrolet Bel Air from model years 1955 to 1957 is still considered an ideal example of a US family car from the 1950s.
In the following years, the strong competitive pressure led to ever larger cars and ever more extreme body shapes. The highlight of this development were the models in 1959 and 1960 with their spectacular tail fins shaped into butterfly wings.
With the Chevrolet Corvair introduced at the end of 1959, Chevrolet offered an American alternative to the VW Beetle. It was the only US production car with an air-cooled rear engine. It should cause Chevrolet a lot of grief when its driving characteristics, which took some getting used to, were discussed.
In the 1960s, Chevrolet became driven. Arch-rival Ford introduced several new models and opened up new market segments. Chevrolet followed only reluctantly and with some years of delay. The compact Ford Falcon from 1959 was followed by the Chevrolet Nova (1961), the mid-range Ford Fairlane from 1961 by the Chevrolet Chevelle (1963) and the sports coupé Ford Mustang from 1964 by the Chevrolet Camaro (1966). In the latter case, the delay was particularly embarrassing because the Mustang was a huge hit in its early years and Chevrolet had nothing to counter it.
The 1970s were shaped by the 1973 oil crisis . Gasoline became scarcer and more expensive in the United States too. The demand for smaller cars grew; Chevrolet added the Vega and Chevette models , which were significantly smaller than the cars previously offered.
There were major changes from 1979 to 1982: Chevrolet introduced several new model series with front-wheel drive , following a development that had been taking place in Europe since the 1960s. The models Citation , Cavalier and Celebrity were introduced in quick succession . Only the big cars ( Caprice ) and the sporty models (Camaro, Corvette) kept rear-wheel drive.
During this time the competitive pressure grew from the Japanese manufacturers, who sold their vehicles with great success in the USA. In cooperation with Toyota, Chevrolet built a new factory in California that not only produced the Toyota Corolla , but also a sister model for Chevrolet. This was given the traditional name Nova .
As a further measure, General Motors introduced the brands Geo and Saturn in 1988 and 1990 in order to be able to compete with inexpensive vehicles against importers. With that, Chevrolet lost its decade-long position as the cheapest brand in the General Motors group. The two new brands lasted for a while, but could not establish themselves in the long run. Since the end of Saturn in 2009, Chevrolet has been General Motors' entry-level brand again.
Since the 1980s, demand in North America has shifted significantly in the direction of light commercial vehicles. The Transporter Express and Astro , the Colorado and Silverado pickups and the Blazer and Tahoe SUVs sell in large numbers and are therefore of great importance to the success of Chevrolet. Accordingly, the proportion of purely passenger cars has decreased significantly over the past 30 years.
From 2005 to 2015 vehicles were offered on the European market as Chevrolet , which were previously sold under the brand name Daewoo . Apart from the Chevrolet logo, the vehicles were initially still based on Daewoo technology. In the period that followed, these models, as well as the American Chevrolet models, were gradually replaced by new models developed in the USA, Germany and South Korea, which are now offered worldwide in largely identical forms. Since 2011 the name Daewoo has also disappeared in South Korea.
On December 5, 2013, Chevrolet announced that it would largely withdraw from the Western European market by the end of 2015, which in Germany already happened in mid-2014. This should strengthen the Opel brand in the continental European market. The sports models Camaro and Corvette from the USA will remain on offer there after 2015.
Models
Until the restructuring of the group in 2009, GM used the Chevrolet brand for regionally very different model ranges, in which there were often parallel developments, different names of the same models or badge engineering of older Opel models. Since 2009, the brand has increasingly had a globally standardized range of models in which only a few models are offered in certain markets. Only in South America are there a number of local specialties. At the same time, the South Korean brand GM Daewoo was completely integrated and its name was deleted.
« Before - Timeline of global Chevrolet car models since 2009 | ||||||||||||
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Type | 2000s | 2010s | 2020s | |||||||||
9 | 0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | 0 | |
Microcar | Matiz | Spark | Spark | |||||||||
Small car | Aveo | Aveo / Sonic | ||||||||||
Bolt | ||||||||||||
Sail | ||||||||||||
Compact class | Cruze | Cruze | ||||||||||
volt | ||||||||||||
Middle class | Malibu | Malibu | Malibu | Malibu | ||||||||
Full-size cars | impala | impala | impala | |||||||||
SS | ||||||||||||
Lumina SS | ||||||||||||
Caprice | ||||||||||||
Sports car | Camaro 5th generation | Camaro 6th generation | ||||||||||
Corvette C6 | Corvette C7 | Corvette C8 | ||||||||||
Compact van | Orlando | |||||||||||
Sport utility vehicle | Trax | |||||||||||
Captiva | ||||||||||||
Equinox | Equinox | |||||||||||
blazer | ||||||||||||
traverse | traverse | |||||||||||
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Trucks in North America
As trucks in North American nomenclature all SUVs, vans and commercial vehicles apply. These are not yet offered outside of the US.
Timeline of Chevrolet Models (Trucks) in the United States from 1950 to 1979 - next » | ||||||||||||||||||||||||||||||
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Type | 1950s | 1960s | 1970s | |||||||||||||||||||||||||||
0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | 0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | 0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | |
SUVs | K5 blazer | K5 blazer | ||||||||||||||||||||||||||||
Suburban | Suburban | Suburban | Suburban | Suburban | ||||||||||||||||||||||||||
Pick-ups | LUV | |||||||||||||||||||||||||||||
Chevrolet Advance Design | Chevrolet Task Force | C / K | C / K | C / K | ||||||||||||||||||||||||||
El Camino | El Camino | El Camino | El Camino | El Camino | ||||||||||||||||||||||||||
Vans | Van | Van | ||||||||||||||||||||||||||||
Greenbrier | Beauville |
« Before - Timeline of Chevrolet Models (Trucks) in the United States since 1980 | |||||||||||||||||||||||||||||||||||
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Type | 1980s | 1990s | 2000s | 2010s | |||||||||||||||||||||||||||||||
0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | 0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | 0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | 0 | 1 | 2 | 3 | 4th | |
SUV | traverse | ||||||||||||||||||||||||||||||||||
S-10 blazer | blazer | ||||||||||||||||||||||||||||||||||
TrailBlazer | TrailBlazer | ||||||||||||||||||||||||||||||||||
K5 blazer | blazer | Tahoe | Tahoe | Tahoe | |||||||||||||||||||||||||||||||
Suburban | Suburban | Suburban | Suburban | ||||||||||||||||||||||||||||||||
Pick-ups | LUV | S-10 | S-10 | Colorado | |||||||||||||||||||||||||||||||
C / K | C / K | Silverado | Silverado | ||||||||||||||||||||||||||||||||
El Camino | Avalanche | Avalanche | |||||||||||||||||||||||||||||||||
SSR | |||||||||||||||||||||||||||||||||||
Vans | Lumina APV | Venture | Uplander | ||||||||||||||||||||||||||||||||
Vans | Astro | Astro | City Express | ||||||||||||||||||||||||||||||||
Van | express | ||||||||||||||||||||||||||||||||||
Beauville |
Historic car models
North America
Timeline of Chevrolet Car Models in the United States from 1950 to 1979 - next » | ||||||||||||||||||||||||||||||
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Type | 1950s | 1960s | 1970s | |||||||||||||||||||||||||||
0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | 0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | 0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | |
Small car | Vega | |||||||||||||||||||||||||||||
Monza | ||||||||||||||||||||||||||||||
Chevette | ||||||||||||||||||||||||||||||
Compact class | Corvair | Corvair | ||||||||||||||||||||||||||||
Chevy II / Nova | nova | nova | nova | |||||||||||||||||||||||||||
Middle class | Chevelle / Malibu | Chevelle / Malibu | Malibu | |||||||||||||||||||||||||||
Monte Carlo | Monte Carlo | Monte Carlo | ||||||||||||||||||||||||||||
Full-size cars | Special | Special 150 | One-fifty | Del Ray | ||||||||||||||||||||||||||
Deluxe | Deluxe 210 | Two-ten | Biscayne / Brookwood | |||||||||||||||||||||||||||
Bel Air | Bel Air | Bel Air | Bel Air | Bel Air | ||||||||||||||||||||||||||
impala | impala | impala | impala | impala | ||||||||||||||||||||||||||
Nomad | Nomad | Caprice | Caprice | Caprice | ||||||||||||||||||||||||||
Sports car | Camaro | Camaro | ||||||||||||||||||||||||||||
Corvette C1 | Corvette C2 | Corvette C3 |
« Previous - timeline of Chevrolet and geo-car models in the United States 1980 to 2009 - next » | ||||||||||||||||||||||||||||||
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Geo as its own brand for Japanese imports / JV | ||||||||||||||||||||||||||||||
Type | 1980s | 1990s | 2000s | |||||||||||||||||||||||||||
0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | 0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | 0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | |
Small car | sprint | Geo Metro | Geo Metro | metro | Aveo | |||||||||||||||||||||||||
Compact class | Chevette | |||||||||||||||||||||||||||||
Spectrum | Geo Spectrum | Geo Storm | ||||||||||||||||||||||||||||
nova | Geo Prizm | Geo Prizm | Prizm | Cobalt | ||||||||||||||||||||||||||
Citation | HHR | |||||||||||||||||||||||||||||
Monza | Cavalier | Cavalier | Cavalier | |||||||||||||||||||||||||||
Middle class | Malibu | Corsica / Beretta | Malibu | Malibu | Malibu | |||||||||||||||||||||||||
Monte Carlo | Monte Carlo | Monte Carlo | ||||||||||||||||||||||||||||
Celebrity | Lumina | Lumina | ||||||||||||||||||||||||||||
Full-size cars | Caprice | Caprice | ||||||||||||||||||||||||||||
impala | Impala SS | impala | impala | |||||||||||||||||||||||||||
Sports car | Camaro | Camaro | Camaro | Camaro | ||||||||||||||||||||||||||
Corvette C3 | Corvette C4 | Corvette C5 | Corvette C6 | |||||||||||||||||||||||||||
Compact SUV | Geo tracker | tracker | tracker | Equinox | ||||||||||||||||||||||||||
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Europe
Timeline of Daewoo and European Chevrolet models from 1982 to 2009 - next » | ||||||||||||||||||||||||||||
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Type | From 1982 as Daewoo by Daewoo Motors | From 2001 as Daewoo from GM Daewoo | From 2005 in Europe as Chevrolet , in South Korea as Daewoo | |||||||||||||||||||||||||
80s | 90s | 2000s | ||||||||||||||||||||||||||
2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | 0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | 0 | 1 | 2 | 3 | 4th | 5 | 6th | 7th | 8th | 9 | |
Microcar | Tico / Fino | |||||||||||||||||||||||||||
Matiz I | Matiz I | Matiz II | ||||||||||||||||||||||||||
Small car | Kalos | Kalos | Aveo / Gentra | |||||||||||||||||||||||||
Compact class | Maepsy | Racer / LeMans | Nexia / Cielo | Lanos | Lacetti | Lacetti | ||||||||||||||||||||||
Lower middle class | Nubira | Nubira | Cruze / Lacetti premiere | |||||||||||||||||||||||||
Middle class | Espero | Leganza | Magnus / Evanda | Evanda | Epica / Tosca | |||||||||||||||||||||||
Royale | Prince / Brougham / Super Salon | |||||||||||||||||||||||||||
upper middle class | Imperial | Arcadia | ||||||||||||||||||||||||||
Chairman | Statesman | Veritas | ||||||||||||||||||||||||||
Compact van | Rezzo / Tacuma | Rezzo / Tacuma | ||||||||||||||||||||||||||
SUV | Musso | Captiva / Windstorm | ||||||||||||||||||||||||||
Off-road vehicle | Korando | |||||||||||||||||||||||||||
Roadster | G2X | |||||||||||||||||||||||||||
Vans | Damas / Labo | |||||||||||||||||||||||||||
Istana | ||||||||||||||||||||||||||||
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Models for other markets (largely historical)
- Chevrolet Niva (Russia, from GM-AvtoVAZ)
- Chevrolet Viva (Russia, from GM-AvtoVAZ)
- Chevrolet Tavera (India, Indonesia)
- Chevrolet Agile (Brazil, Argentina) since 2009
- Chevrolet Astra (Mexico, Chile)
- Chevrolet Blazer (Brazil)
- Chevrolet Captiva (Brazil)
- Chevrolet Celta (Brazil)
- Chevrolet Classic (Brazil)
- Chevrolet Chevette (Brazil)
- Chevrolet Corsa / Corsa Classic / Classic / Corsa Wagon (Argentina, Brazil, Uruguay, Chile)
- Chevrolet C2 (Colombia, Mexico)
- Chevrolet Corsa Pick-Up, Sedan & Station Wagon (Brazil)
- Chevrolet Kadett (Brazil)
- Chevrolet Ipanema (Brazil)
- Chevrolet 400 and Chevy (Argentina)
- Chevrolet Meriva (Brazil)
- Chevrolet Monza (Brazil)
- Chevrolet Montana (Brazil)
- Chevrolet Omega (Brazil)
- Chevrolet Onix (Brazil)
- Chevrolet Prisma (Brazil)
- Chevrolet Opala (Brazil)
- Chevrolet S10 (Brazil)
- Chevrolet Veraneio (Brazil)
- Chevrolet Vectra (Chile)
- Chevrolet Vectra (Brazil)
- Chevrolet Vectra GT (Brazil)
- Chevrolet Zafira (Brazil)
Picture gallery
See also
literature
- Standard Catalog of Chevrolet 1912-2003 , Krause Publications, 2003, ISBN 0-87349-680-9
- Martin Sinzig: '' Louis Chevrolet - The man who gave the Chevy its name ''; Verlag Huber Frauenfeld (Switzerland), ISBN 978-3-7193-1566-5
- Beverly Rae Kimes (Editor) and Henry Austin Clark Jr .: The Standard Catalog of American Cars 1805–1942. 2nd edition, Krause Publications, Iola WI 54990, USA (1985), ISBN 0-87341-111-0 (English)
- Georgano, GN (Ed.): Complete Encyclopedia of Motorcars, 1885 to the Present ; Dutton Press, New York, 2nd edition (hardcover) 1973, ISBN 0-525-08351-0 (English)
- Kimes, Beverly Rae: Pioneers, Engineers, and Scoundrels: The Dawn of the Automobile in America ; Editor SAE (Society of Automotive Engineers) Permissions, Warrendale PA (2005), ISBN 0-7680-1431-X (English)
- Madsen, Axel: The Deal Maker: How William C. Durant made General Motors. John Wiley & Sons, Inc., ISBN 0-471-39523-4 (pbck) (English)
- Alfred P. Sloan: My years with General Motors. 2nd edition (Sept. 1965), Verlag Moderne Industrie (German licensed edition of My Years With General Motors. Doubleday & Co., Garden City NY (USA))
- Griffith Borgeson: The Golden Age of the American Racing Car. 2nd edition (1998), publisher SAE (Society of Automotive Engineers), Warrendale PA, ISBN 0-7680-0023-8 (English)
Web links
- 100 years of Chevrolet - a journey through time
- Chevrolet USA
- Chevrolet Germany
- Chevrolet Austria
- Chevrolet Switzerland
- RoadTests.com - Chevrolet (in English)
Individual evidence
- ^ Daniel F. Spulber (Ed.): Famous Fables of Economics: Myths of Market Failures . Wiley, Malden, MA 2001, ISBN 0-631-22675-3 , pp. 178 (English, 320 pp., Limited preview in Google Book Search).
- ↑ General Motors pulls Opel competitor Chevrolet out of Europe Der Spiegel. Retrieved September 5, 2014