Hansa-Lloyd

Hansa-Lloyd Werke AG
legal form	Corporation
founding	1914/1930
resolution	1930/1961
Reason for dissolution	insolvency
Seat	Bremen , Germany
management	Robert Allmers (Director) Sigmund Meyer (board member) August Sporkhorst (board member) Herbert Scarisbrick (chief designer)
Branch	Motor vehicle manufacturer
Website	www.lloyd-motoren.de

Hansa-Lloyd profit participation certificate

The Hansa-Lloyd Werke AG emerged in 1914 from the merger of Hansa Automobil GmbH in Varel and the North German automobile and engines AG (NAMAG) in Bremen - Hastedt (Föhrenstraße).

Independent company

The director was the previous Hansa boss Robert Allmers (1872–1951). The engineer Sigmund Meyer , co-founder and head of NAMAG, and August Sporkhorst (1870–1940) from Hansa-Automobil GmbH were on the board .

On Sigmund Meyer's initiative, in 1919 the Hansa-Lloyd-Werke founded the “ Association of German Automobile Manufacturers ” (GDA), a cartel for the sale of cars and commercial vehicles, together with the National Automobile Society and Brennabor .

As with several other automobile manufacturers, Jakob Schapiro was a major Hansa-Lloyd shareholder and held 30% of the shares, but became insolvent in the mid-1920s . The Hansa-Lloyd factory in Varel was closed in 1930. Between 1929 and 1931, Carl F. W. Borgward and Wilhelm Tecklenborg , owners of Goliath-Werke Borgward  & Co. in Bremen, took over the majority of shares in Hansa-Lloyd-Werke.

Hansa-Lloyd and Goliath works

At the end of 1931, the Hansa-Lloyd Werke AG , the former NAMAG factory in Hastedt, merged with the neighboring Borgward & Co. to form "Hansa-Lloyd and Goliath-Werke Borgward & Tecklenborg oHG ". With its truck program, Hansa-Lloyd added Borgward's range of small commercial vehicles, while at the same time the extensive Hansa-Lloyd factory facilities at Borgward & Tecklenborg enabled the production of passenger cars. The Hansa-Lloyd brand was used by the new company for trucks until 1937. The public limited company Hansa-Lloyd was only deleted from the commercial register in 1939 .

The Hansa-Lloyd and Goliath works continued to use the name Hansa for passenger cars. The unsuccessful rear-wheel drive models Hansa 400 and 500 came onto the market in 1933 as the first models. Its predecessor was the Goliath Pioneer , whose sales figures fell rapidly after the vehicle tax was abolished in the German Reich in April 1933 . The chief designer Herbert Scarisbrick therefore had to develop the new mid-range Hansa 1100 and 1700 cars under great time pressure .

The new Hansa models were seen for the first time in spring 1934 at the 24th  International Automobile and Motorcycle Exhibition (IAMA) in Berlin . To build the new models, Borgward acquired part of the halls of the Norddeutsche Waggonfabrik in March 1934 , the Hansa 1100 went into production in July 1934 and the Hansa 1700 (with six-cylinder engine and 40 hp) in September . The models were very popular because the price was also below that of most of the competition. The 1100 initially cost 2,750  Reichsmarks (RM), the 1700 was available for 3,250 RM. Around 27,000 vehicles were sold.

“Sports convertibles ” were also produced from the models, and the “ Hansa 1700 sports car” with a body by Hebmüller , which appeared in 1936, is particularly outstanding . Thanks to the twin carburettors, the engine achieved 46 hp and 125 km / h. Because of the price of 5,000 RM, only eleven vehicles were sold. In 1937 a few prototypes of the 1500 with 40 hp and 125 km / h were developed, but they no longer went into production. The proven models 1100 and 1700 were also produced.

During the Second World War , the Hastedter plant was largely destroyed in the air raid on Bremen on October 12, 1944.

• vehicles
• 

  Hansa-Lloyd electric truck CL5 or DL5, built in 1923

• 

  Lübeck Transport and Garbage Collection Corporation (1928)

• 

  Electric tractor type DL 5, built in 1935

• 

  Hansa 1100 from 1937

• 

  Hansa 1100 in the Marxzell Vehicle Museum

• 

  Hansa 1700 Sport

Timelines

Vehicles 1919–1945

Timeline of the Hansa-Lloyd, Hansa , Goliath and Borgward models from 1919 to 1945
Type		Hansa-Lloyd Werke AG and Fahrzeugwerke Borgward & Co. and from 1928 Goliath-Werke Borgward & Co. as two companies																				connected				Hansa-Lloyd and Goliath-Werke Borgward & Tecklenborg oHG from 1936: Hansa-Lloyd and Goliath-Werke AG														Hansa-Lloyd-Goliath works Carl F. W. Borgward and Carl F. W. Borgward, automobile and engine works with Carl Borgward as sole owner
		1910s		1920s																				1930s																				1940s
		9		0		1		2		3		4th		5		6th		7th		8th		9		0		1		2		3		4th		5		6th		7th		8th		9		0		1		2		3		4th		5
Microcar	3-wheeled																									pioneer
Small car																														400			500
Middle class						Type p																											1100 / 1700
																																					1700 sports
																																									2000		2000/2300
Upper class																								Matador			Consul / luxury		senator										3500
																		Type A 6			Type A 8
				Treff-Aß												Trump ace
Delivery vans / vans / minibuses	3-wheeled									Lightning carts
														Rapid / Standard																	F 200 & F 400										FW 200 FW 400
	4-wheeled															K1						Express (1929)										L500			L600
																												Atlas					Atlas		record
Trucks and buses	1 - 3 t payload																							Superior								express								express		L 1400/1 t
							Express (L 1.5)																	Columbus								Columbus								L 2000
																								Bremen I & II (SL 1.5)				III								IV
	2 - 4 t payload																							Europe I & II (SL 2)					III						IV					Europe V
																																								3t	Type 3t GW							B 3000
	3 - 5 t payload																					Mercury (L III)							II				III			IV				4.5 - 5 t	5 t
																									Roland
Offered by Hansa-Lloyd-Werke AG and later by "Hansa-Lloyd-Goliath Werke AG" under the "Hansa-Lloyd" brand. Offered by Hansa-Lloyd-Werke AG and later by "Hansa-Lloyd-Goliath Werke AG" under the "Hansa" brand. Offered by Fahrzeugwerke Borgward & Co. and later by “Hansa-Lloyd-Goliath Werke AG” under the “ Goliath ” brand . Offered by Hansa-Lloyd-Goliath Werke AG under the “Borgward” brand.

Vehicles 1947–1963

Timeline of Borgward , Lloyd , Goliath and Hansa models from 1947 to 1963
Type						Foundation of three individual companies (Borgward, Lloyd, Goliath)											Bundling in Borgward Holding														insolvency
		1940s						1950s																				1960s
		7th		8th		9		0		1		2		3		4th		5		6th		7th		8th		9		0		1		2		3
Small car																				Lloyd 250
									Lloyd 300					Lloyd 400
																		Lloyd 600 / Lloyd Alexander
Lower middle class																											Lloyd Arabella
																												Borgward Arabella de Luxe
								Goliath GP 700											Goliath GP 900				Goliath GP 1100		Hansa 1100
Middle class							Borgward Hansa 1500					Borgward Hansa 1800					Borgward Isabella
Upper class												Borgward Hansa 2400 Sport
														Borgward Hansa 2400 Pullman												Borgward P 100
Sports car										Goliath GP 700 E.												Borgward Isabella Coupe
Off-road vehicle																			Goliath type 31			Goliath hunting car type 34
																		Borgward B 2000 A / O Kübelwagen													of Bussing built further
Delivery vans / vans	3-wheeled						Goliath GD 750												Goliath Goli
	4-wheeled													Lloyd LT 500					Lloyd LT 600
											Goliath GV 800				Goliath Express
Truck / minibus	1–2 t payload		Borgward B 1000					Borgward B 1250					Borgward B 1500				Borgward B 1500										Borgward B511
																						Borgward B 1500 F.					Borgward B611
	2–3 t payload									Borgward B 2000
																Borgward B 2500											Borgward B 522
																Borgward B 2500 F (chassis for buses)											Borgward B 622
	3–6 t payload				Borgward B 3000				Borgward B 4000																		Borgward B 533
																											Borgward B 544
															Borgward B 4500												Borgward B 555
																											Borgward B655
Offered by Lloyd Motorenwerke GmbH under the “Lloyd” brand. Offered by Lloyd Motorenwerke GmbH under the “Borgward” brand. Offered by Carl FW Borgward GmbH under the “Borgward” brand. Offered by Goliath-Werk GmbH under the “Hansa” brand (from 1958). Offered by Goliath-Werk GmbH under the “Goliath” brand.

Companies

Borgward group until bankruptcy in 1961
Brand / company	1900s										1910s										1920s										1930s										1940s										1950s										1960s
	0	1	2	3	4th	5	6th	7th	8th	9	0	1	2	3	4th	5	6th	7th	8th	9	0	1	2	3	4th	5	6th	7th	8th	9	0	1	2	3	4th	5	6th	7th	8th	9	0	1	2	3	4th	5	6th	7th	8th	9	0	1	2	3	4th	5	6th	7th	8th	9	0	1	2
Borgward																						Bremer Kühlerfabrik Borgward & Co				Fahrzeugwerke Borgward & Co. "Goliath" as a brand			Goliath works Borgward & Co.			Hansa-Lloyd and Goliath-Werke Borgward & Tecklenborg					Hansa-Lloyd-Goliath Werke AG		Carl FW Borgward											Carl FW Borgward GmbH					Dr. Carl F. W. Borgward Holding
Goliath																																																		Goliath-Werk GmbH "Goliath" and "Hansa" as brands					Dr. Carl F. W. Borgward Holding
Hansa						Hansa Automobil Gesellschaft									Hansa-Lloyd AG						Cooperation in the Association of German Automobile Manufacturers (GDA)									Majority in Borgward and Tecklenborg
Lloyd							Norddeutsche Automobil und Motoren AG (NAMAG), "Lloyd" as a brand																																											Lloyd Maschinenfabrik GmbH		Lloyd Motoren Werke GmbH
NAG	AAG	New Automobile GmbH														National Automobile Corporation					Cooperation in the Association of German Automobile Manufacturers (GDA)											to Büssing AG as "Büssing-NAG"
Brennabor				Brennabor works
 Brand / company in the Borgward group  Brand / company that later belonged to the Borgward Group  Brand / company that later belonged to the Borgward Group (in GDA cooperation)  Independent company (in GDA cooperation)  Independent company

literature

• Kurz / Neumann: 100 years of automobile manufacturing in Bremen - The Hansa-Lloyd and Borgward era from 1906 to 1961 . Verlag Peter Kurz, Bremen 2007, ISBN 978-3-927485-51-8
• Short, Peter: Searching for clues: Autoindustrie Bremen Borgward - Goliath - Lloyd . Verlag Peter Kurz, Bremen 2003, ISBN 978-3-927485-26-6
• Oldtimer-Markt, issue 12/2004, pages 156–163
• Harro Neumann:  Sporkhorst, Johann Friedrich August. In: New German Biography (NDB). Volume 24, Duncker & Humblot, Berlin 2010, ISBN 978-3-428-11205-0 , pp. 741 f. ( Digitized version ).
• Harro Neumann: North German automobile pioneers - The story of Hansa and Hansa-Lloyd. Verlag HM Hauschild, Bremen 2005, ISBN 3-89757-239-7 .

Web links

Commons : Lloyd  - collection of images, videos and audio files

• Carl FW Borgward interest group
• Würnschimmel Collection, Vienna
• Article in the Nordwest-Zeitung , accessed December 22, 2015

Individual evidence

1. ↑ ^{a b} Hans Christoph Graf von Seherr-Thoß: Meyer, Sigmund (called Hans Sigismund) , in: Neue Deutsche Biographie , Vol. 17, p. 373f .; online about German biography .