Northwest Newspaper

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Northwest Newspaper
description Daily newspaper for the Oldenburger Land
language German
publishing company Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG
First edition April 26, 1946
Frequency of publication Mondays to Saturdays
Sold edition 97,901 copies
( IVW 2/2020, Mon-Sat)
Editor-in-chief Ulrich Schönborn
editor Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG
Web link ; Visits / PageImpression: 4.607 million / 11.287 million (IVW January 2019)
ZDB 1013877-8

The Nordwest-Zeitung (NWZ) is a regional newspaper founded by Fritz Bock in 1946 for north-western Lower Saxony , which appears every day except Sundays in Oldenburg . It is published by Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG, a subsidiary of Nordwest Medien GmbH & Co. KG . The sold circulation is 97,901 copies, a decrease of 24.4 percent since 1998. The NWZ appears in the Berlin format .


In 1946, the newspaper publisher Fritz Bock founded the first regional newspaper in northwest Lower Saxony after the end of the war. The first edition appeared on April 26, 1946. The Nordwest-Zeitung has remained a family-run company to this day. The newspaper initially appeared only twice a week because of the paper shortage and economic situation. It was not until almost three and a half years after it was founded that the Nordwest-Zeitung was able to appear six times a week.

In the 1950s, the Nordwest-Zeitung began a cooperation with the Ostfriesen-Zeitung and meanwhile inaugurated the new publishing house in Oldenburg .

In October 1969 the advertising cooperation newspaper region northwest was founded. This cooperation now includes seven publishers with ten titles. The daily circulation is a few copies.

The media house of the Nordwest-Zeitung in Peterstrasse, Oldenburg.

Like other publishers, the company developed strongly in the 1970s and 1980s, especially in the technical area. In 1971 the introduction of electronic data processing began in both the technical and the commercial fields. In 1977 there was a change from metal typesetting to photo typesetting and in 2002 to computer typesetting.

Interior shot of the production halls of the NWZ subsidiary WE-Druck, in which the Nordwest-Zeitung is printed.

On January 2, 1981, the company founded the sister company WE-Druck GmbH & Co. KG . From the moment it was founded, in addition to printing the local editions, the cover page printing for cooperating newspapers was also prepared. On April 11, 1983, the first edition of the Nordwest-Zeitung was finally published by WE-Druck.

At the beginning of August 1993, the Nordwest-MedienGmbH & Co. KG founded the NWZ-Liefergesellschaft mbH & Co. KG; Subscribers in the core area were now supplied exclusively by the newly founded company.

At the end of the 1990s, the NWZ Holding was founded, with which the Nordwest-Zeitung has since been involved as a partner in radio and television stations as well as smaller local newspapers from northwest Germany in addition to day-to-day business.

The IPTV offshoot NWZ TV started on April 12, 2007 in cooperation with the film and television agency Deichblick from Bremen . With this service, Nordwest-Zeitung actively entered the local television reporting market. The content was disseminated in the cross-media process both in television and online as well as in the company's respective print media .

In 2009, the NWZ began investing in online start-up companies to broaden its business area . The first acquisitions were minority shares in the Fischkopf partner exchange , the Berlin lead generation company Buyer Portal and the 360 ​​° panorama service provider Panolife as well as the entry into the district soccer portal Snoa , which was sold in 2013. As a result, the NWZ acquired additional investments in the online area, especially in young online start-ups. These include or included the classifieds portal provider VRS-Media , the internet marketer Clipkit and the performance advertising network Plista , which was successfully sold to the British advertising service provider WPP at the end of 2013. At the end of 2010, the NWZ Digital was founded to bundle the activities in the online participation area. In 2011 and 2012, further investments in young online companies followed: the online marketing company , the location-based service provider Servtag , the voucher platforms QP media and Affiliprint , the business directory service Digitale Seiten and the online measurement software service provider Meetrics . This was followed by investments in Stuttgart's RegioHelden , the Hamburg start-ups Finanzcheck and Happy-Car as well as the Kimeta job exchange , the Simply Local shopping platform , AX Semantics , a service provider for automated text generation and the LocaFox shopping platform .

On April 26, 2016, the publisher celebrated its 70th anniversary since the first edition of the Nordwest-Zeitung appeared. To mark the occasion, a front page from the past 70 years was reprinted on each of the following 70 days of publication of the newspaper and accompanied by an editorial from the Oldenburger Land. In the same year, the online branch of the NWZ, which is consistently written both as and as NWZonline , celebrated its 20th anniversary. In July 2019, the earthworks began for a new publishing building next to the NWZ print shop in Etzhorn. By the end of 2020, space for 270 employees is to be created there in a modern building.


Local editions

The core distribution area of ​​the NWZ essentially comprises the Lower Saxony districts of the Oldenburger Land : the city of Oldenburg and the districts of Cloppenburg , Vechta , Oldenburg , Ammerland , Wesermarsch and the district of Friesland . Several different local editions report on the regions: The Oldenburger Nachrichten , the Oldenburger Kreiszeitung (with a newspaper for Ganderkesee ), the Ammerländer Nachrichten , the Wesermarsch-Zeitung , Der Münsterländer and the Kreiszeitung Friesland (as Jeverlandbote or as Der Gemeinnützige ).

The monopoly is the NWZ in Oldenburg (city) and the Ammerland district. In the other areas she competes against local leaves. According to its own information, the newspaper has a market share of around 70 percent in the core area around Oldenburg and around 50 percent in the entire circulation area.

Shell sides

The NWZ also supplies other papers with its own national cover pages : the Ostfriesen-Zeitung in Leer , the Wilhelmshavener Zeitung , the Borkumer Zeitung , the General-Anzeiger in Rhauderfehn , the Norderneyer Badezeitung , the Ostfriesischer Kurier in Norden as well as the Jeversche Wochenblatt and the Anzeiger for Harlingerland in Jever and Wittmund .

The Delmenhorster Kreisblatt in the independent city of Delmenhorst , on the other hand, terminated this cooperation in 2005 and turned to the Bremen Weser-Kurier as a cover giver. The Rheiderland-Zeitung in Weener and the Ostfriesische Nachrichten in Aurich acted similarly . In 2005 both moved from the NWZ to the Neue Osnabrücker Zeitung . The Grafschafter Nachrichten has also left the cooperation with the NWZ.


daily newspaper

The Nordwest-Zeitung , like most German newspapers in recent years to rest lost. The circulation sold has decreased by an average of 1.6% per year over the past 10 years. Last year it decreased by 2.5%. It is currently 97,901 copies. The share of subscriptions in the circulation sold is 94.7 percent.

Development of the number of copies sold

Digital edition

For desktop, tablet computers and smartphones , the publisher offers a digital version with the corresponding local editions parallel to the printed daily newspaper. The share of the digital edition in the total circulation sold is currently 14.9 percent.

Digital archive

Since July 2016, the Nordwest-Zeitung has made a completely digitized newspaper archive available on the Internet. It contains all editions since the newspaper was founded in April 1946 - at the time still subject to approval by the military government . According to the publisher, more than 3.5 million newspaper pages have been scanned and, thanks to text recognition, are searchable in full text.

organization structure

Main departments

The publishing house is traditionally organized into main departments. In addition to the editorial department, there are the operational areas of private customers and business customers, the personnel and legal department and controlling . In 2010, the online department was separated from the business customer area; it has been an independent main department since then.

works Council

The works council of the Nordwest-Zeitung is made up of members of the trade unions Ver.di , the German Union of Journalists and the German Association of Journalists and is responsible for the employee interests of the companies integrated into the publishing house.

Innovation management

In 2014, an independent, cross-departmental innovation management system was set up at the publishing house . In cooperation with the University of Bremen , a joint course on the innovation process is currently being offered in the NWZ media group.

Participations and cooperations

In addition to its own newspaper business, the publisher has stakes in radio and television stations. In the subsidiary NWZ Funk und Fernsehen GmbH & Co. KG ("NWZ-FF"), the NWZ bundles all of its radio holdings. In addition to the direct investments in 10 radio stations, the NWZ is in turn involved in several holdings, which in turn hold radio investments. These include Regiocast GmbH & Co. KG, Berlin ("REGIOCAST"), Frank Otto Medienbeteiligungsgesellschaft mbH & Co. KG, Hamburg ("FOM") and Radio 5.0, Hamburg.

The NWZ is one of the founding shareholders of the Lower Saxony broadcasters Radio ffn and Antenne Niedersachsen . At the beginning of the nineties, investments were made in Saxony-Anhalt ( Radio SAW ), Saxony ( Radio PSR ) and Berlin ( 94.3 rs2 ), and later in Thuringia ( Landeswelle Thuringia ). The portfolio expanded in 2008 with the subsequent acquisitions in Hamburg ( Alsterradio ) and the strategic partnership with the Hamburg media entrepreneur Frank Otto ( 98.8 Kiss FM / Berlin, Delta radio / Kiel, Hamburg Zwei , Energy Sachsen / Leipzig). Additional investments in Schleswig-Holstein, Saxony, Hesse, Mecklenburg-Western Pomerania, Baden-Württemberg and the Czech Republic are held via REGIOCAST.

At the same time, the publisher is also involved in smaller local newspapers in north-west Germany. The Nordwest-Zeitung Verlagsgesellschaft is also expanding beyond the distribution area of ​​the Nordwest-Zeitung. I.a. She acquired shares in the newspaper group Ostfriesland based in Leer (Ostfriesland) , in the Emder Zeitung and in the Ostfriesischer Kurier . With these acquisitions, the NWZ came into the sights of the Federal Cartel Office, since the holdings should have been reported to the Cartel Office. The north-west publishing families Köser and von Bothmer had bought their way past the Federal Cartel Office in two ways in East Friesland: one directly with 15.6 percent and additionally through KB Vermögensverwaltungsgesellschaft. The holding company, whose abbreviation stands for the owner families, recently owned 20 percent. With this approach, the publisher families officially kept their shares below 25 percent.

After a search in the NWZ publishing house in June 2006, several dozen files were confiscated, the NWZ was also warned and the largest unbundling process in the publishing industry in recent years was initiated. The case attracted nationwide attention in early 2007, including a. reported the North German Broadcasting Corporation in detail in its media magazine Zapp.

On October 2, 2007, the managing directors of Nordwest-Medien GmbH & Co. KG (NW-Medien) announced that they would initiate an unbundling of the participation in the Ostfriesland newspaper group and the Ostfriesischer Zeitungsverlage working group. Family members of the NW media shareholders, who apparently ran the business of the newspapers acquired in East Friesland as straw men, would give their shares to the co-shareholders of the publishers concerned. In the industry, this unbundling, described by NW-Medien as voluntary, was rated as a clear victory by the Federal Cartel Office.

At the beginning of 2018, the Nordwest-Zeitung participated in team neusta , the largest German digital agency according to the 2018 Internet agency ranking. In the middle of the year a participation in the neighborhood network followed .

Awards and criticism

Nannen Prize 2019

The NWZ editors Karsten Krogmann and Christian Ahlers were awarded the Nannen Prize in the "Documentation" category for their multimedia report "The Högel Files ".

German Local Journalist Award of the Konrad Adenauer Foundation 2017

The NWZ editors Karsten Krogmann and Christian Ahlers were awarded the German Local Journalist Prize 2017 of the Konrad-Adenauer-Stiftung in the category "Economy" for their multimedia report Dangast - The Split Village .

Third place at the Helmut Schmidt Journalist Award 2017

NWZ reporter Karsten Krogmann was chosen for his multimedia report "Lifted off - EWE in crisis" in third place of the Helmut Schmidt Journalist Award 2017, which was awarded on October 26, 2017 in Frankfurt .

Theodor Wolff Prize 2016

On September 7, 2016, NWZ editors Karsten Krogmann and Marco Seng won the Theodor Wolff Prize, endowed with 6,000 euros, in the local area for their online chronicle about the clinic murderer Niels Högel in Berlin . Reports were made in parallel in the daily newspaper and the publisher's online presence, where the research results were and are being supplemented and updated. The reporting of the two reporters contributed to the fact that the subject of patient protection is being discussed anew in Lower Saxony.

Communication award of the Association of German Agricultural Journalists (VDAJ) 2016

The Association of German Agricultural Journalists (VDAJ) awarded NWZ editor Karsten Krogmann the communication prize of the Association of German Agricultural Journalists on January 14th, 2016 for factual reports on agricultural topics in which "farmers, experts and critics alike have their say".

Media Prize Medicine Human Technology 2016

On March 17, 2016, NWZ editor Karsten Krogmann received the nationwide medical, human and technology media prize in the local journalism category, which was advertised nationwide and endowed with 2,000 euros , in the historic lecture hall of the Berlin Charité for his text on the story of a heart sick Ammerlander from October 17, 2015.

Laureate of the Ralf Dahrendorf competition for local journalism 2015

NWZ editor Oliver Braun was awarded the Ralf Dahrendorf Prize for local journalism for reporting on the alleged construction of a huge pizza factory in Schortens (Friesland district).

German Local Journalist Award of the Konrad Adenauer Foundation 2015

The editorial team of the Nordwest-Zeitung was awarded the German Local Journalist Prize of the Konrad-Adenauer-Stiftung in 2015 in the "Investigative Research" category. The prize was awarded for reporting on an alleged investment by an Italian investor in a food factory in the Friesland district amounting to millions.

Youth Prize 2013

At the World Young Reader Prize of the World Association of Newspapers and News Media WAN-IFRA (Paris / Darmstadt) in autumn 2013, the NWZ was honored for its commitment to children and young people. First prize in the “Public Service” category went to the NWZ with its youth election project 2012, in which students simulate their own election before the state elections in Lower Saxony - including ballot boxes, election documents and regular projections and reports on the final result in the newspaper.

Tariff evasion

According to a list of the German Journalists' Association ( DJV ), the NWZ publishing house is committing collective bargaining by withdrawing from the area collective agreement and paying its employees in the publishing house and editorial office according to an in-house remuneration system. (DJV list: "The sheet has only been an OT member within the BDZV since the end of July 2011.").

On December 4, 2007, the ZDF - heute-journal u. a. Via the subsidiary temporary employment agencies of the NWZ-Verlagsgesellschaft, which were founded especially for the purpose of enforcing lower salaries for editorial and publishing employees. According to this report, over 10% of the workforce were no longer paid according to the collective wage. Although this practice has now been discontinued, new workers are still severely disadvantaged in terms of wages.

Reprimands and disapproval of the press council

In March 2007, the Nordwest-Zeitung was publicly reprimanded by the press council for surreptitious advertising. The press council objected to an article in the NWZ that reported in detail and in the style of a PR text about the sale of cars in a regional hypermarket chain. The public reprimand is the highest form of sanction of the press council. It is chosen for particularly serious violations of the press code. The public reprimand should be printed by the newspaper complained about in accordance with Section 16 of the Press Code. However, the NWZ did not do this.

Furthermore, on March 13, 2007, the NWZ received a disapproval from the press council for reporting on incidents during an Oldenburg demonstration in an exaggerated manner and in a constructive context - specifically, the criticism was directed against the article Interior Minister Increased Police Protection of October 17, 2006 And also in Osnabrück the attack on the chief officer on October 18, 2006. The press council ruled unanimously: "The complaints committee considers the violation of section 2 of the press code to be so serious that it chooses the measure of disapproval in accordance with Section 12 of the complaint regulations." recommended printing this disapproval "as an expression of fair reporting". However, the NWZ did not follow the recommendation.

In September 2010, the NWZ's online presence for reporting on a family drama was again reprimanded by the press council (non-public). The internet service had shown pictures of the killed victims and their house in the municipality of Hude, so that they could be identified. In the opinion of the German Press Council, this type of reporting goes beyond the public interest in the case and thus violates Section 8.1 of the Press Code.

Sarrazin reading

The Nordwest-Zeitung had to deal with public criticism of the left-wing daily taz at the beginning of January 2011: Because it had invited the former Berlin Senator for Finance and Bundesbank board member Thilo Sarrazin to a reading from his controversial bestseller Germany abolishes itself, one of several organizations organized Parties and private individuals composed alliance a counter event. The supporters of the lecture event, at which historians, social scientists and journalists spoke about Sarrazin's theses, included the Oldenburg Greens, the Diakonische Werk, the Evangelical Academy, several church congregations and associations that are involved in working with foreigners.

Web links

Commons : Nordwest-Zeitung  - Collection of pictures, videos and audio files

Individual evidence

  1. IVW: NWZOnline → Online usage data
  2. according to IVW ( details on )
  3. according to IVW , second quarter 2020, ( details and quarterly comparison on )
  4. Overview on the website of the investment company NWZ Digital
  5. 70 years of NWZ - 70 days of looking back, Retrieved August 16, 2016
  6. No screensavers! - 20 years of NWZ at a glance, Retrieved August 16, 2016
  7. New publishing house. Retrieved July 18, 2019
  8. according to IVW ( online )
  9. according to IVW , second quarter 2020, Mon-Sat ( details and quarterly comparison on )
  10. according to IVW , fourth quarter in each case ( details on )
  11. according to IVW, Print & ePaper, fourth quarter 2018, Mon-Sat
  12. Go on a journey through time with the NWZ Article on of July 22, 2016. Accessed on July 29, 2016.
  13. - NWZ media group introduces itself
  14. University of Bremen - Courses winter semester 2015/2016 List of courses Uni Bremen winter semester 2015/2016. Retrieved June 9, 2016
  15. Bold business - the secret shopping spree of a newspaper publisher ( memento from February 9, 2010 in the Internet Archive )
  16. ^ Daniel Wiese: The great newspaper monopoly . In: Die Tageszeitung , January 19, 2007.
  17. Internet agency ranking 2018 In: . Retrieved July 17, 2018.
  18. "Nordwest-Zeitung" invested in social network for neighbors press release on NWZ . Retrieved July 17, 2018.
  19. Karsten Krogmann, Christian Ahlers: "The Högel Files". In: NWZonline. Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG, accessed on May 27, 2019 .
  20. ^ "Oscar" for newspapers goes to NWZ editors Article on NWZonline from May 27, 2019. Retrieved May 27, 2019.
  21. Nannen Prize 2019: SZ Magazin reporter Bastian Berbner wins the coveted Egon Erwin Kisch Prize article on meedia from May 25, 2019. Accessed on May 27, 2019.
  22. ^ Dangast - The Divided Village , accessed December 9, 2019
  23. ^ Konrad-Adenauer-Stiftung - German Local Journalist Award. Retrieved November 21, 2019 .
  24. Karsten Krogmann: "Lifted". In: NWZonline. Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG, July 1, 2017, accessed on October 23, 2017 .
  25. From Facebook insiders, data dealers and tax robbers, the winners of the Helmut Schmidt Journalist Award 2017 have been announced. In: September 13, 2017. Retrieved October 23, 2017 .
  26. nominee text articles on . Retrieved September 8, 2016.
  27. ^ The excellent online chronicle multimedia report on . Retrieved September 8, 2016.
  28. VDAJ Communication Prize 2016 Article on from January 15, 2016. Retrieved September 25, 2017.
  29. A real heart's desire article on NWZonline from October 17, 2015. Retrieved on June 2, 2016.
  30. Seven journalists awarded the media prize - Medizin Mensch Technik 2016 Report on from March 17, 2016. Accessed June 2, 2016.
  31. With painstaking research, brazen hoaxes uncovered. Article on NWZonline from June 19, 2015. Accessed on September 25, 2017.
  32. Press release of the Konrad-Adenauer-Stiftung from May 21, 2015. Accessed on July 29, 2016.
  33. ↑ of the World Association of Newspapers ( Memento of the original from October 15, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot /
  34. [1]
  35. DJV list about tariff circumvention of publishers .
  36. ^ The NWZ on the run. ( Memento of the original from October 28, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Article in the Oldenburg local section on September 17, 2011. Retrieved on October 28, 2014. @1@ 2Template: Webachiv / IABot /
  37. Temporary work ended - exploitation remains. Article in the daily newspaper on October 22, 2012. Accessed on October 28, 2014.
  38. Trend towards surreptitious advertising continues Press release of the German Press Council of March 16, 2007. Accessed on February 17, 2020.
  39. Excerpts from the decision of the Complaints Committee 1 of the German Press Council of March 13, 2007 . Retrieved February 17, 2020.
  40. Press Council: More Protection for Victims.Retrieved February 17, 2020
  41. Maik Nolte: Sarrazin on all levels. In: The daily newspaper. taz Verlags u. Vertriebs GmbH, accessed on July 9, 2020 .
  42. The daily newspaper: "Räumchen -wechsel-dich in Oldenburg" , from January 7, 2011.

Coordinates: 53 ° 8 ′ 39 "  N , 8 ° 12 ′ 36.6"  E