Radio SAW
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| Radio station ( private ) | |
| Program type | Full program |
| reception | analog terrestrial , cable , digital , internet |
| Reception area | Saxony-Anhalt and neighboring countries |
| Start of transmission | September 8, 1992 |
| owner | VMG Verlags- und Mediengesellschaft mbH & Co (13.5% stake in this: Regiocast GmbH & Co. KG) |
| executive Director | Mario A. Liese |
| Program director | Mario A. Liese |
| List of radio stations | |
radio SAW is the first private radio broadcaster in Saxony-Anhalt . The abbreviation SAW stood for Sachsen-Anhalt-Welle . Today radio SAW is a word and image brand.
The broadcast started on September 8, 1992. radio SAW broadcasts for the so-called "SAW-Land". This is essentially Saxony-Anhalt, East Lower Saxony, West Saxony and West Brandenburg and North Thuringia. The target group of radio SAW are 10 to 59 year olds and the core target group 25 to 55 year olds. The organizer of the program is VMG Verlags- und Medien GmbH & Co. KG.
Claim : Super hits for the SAW country.
history
In 1992 the license for two nationwide radio programs was tendered by the responsible state media authority (MSA). One of the two licenses went to the newly founded VMG. The main shareholder was the Oldenburger Nordwest-Zeitung . The first "Funkhaus" was an old wallpaper factory in Magdeburg on Diesdorfer Straße. In 1995 the company moved to a new broadcasting facility in the Hansapark in Magdeburg. At the same time, the previous analog transmission technology was switched to digital systems. In 1997 radio SAW broadcast one of the first live streams of a radio program in Germany.
In addition to the entertainment program that was and is produced in Magdeburg , great importance was attached to regional reporting in the first few years and regional studios were created in Halberstadt , Dessau and Halle . Overall, radio SAW has a large transmission area, from Salzwedel to Naumburg, from Magdeburg to Leipzig , from Dessau to Halle. Thanks to the very powerful Brocken transmitter, the station can also be received well in the neighboring federal states, especially in eastern Lower Saxony, northern Thuringia, western Saxony and western Brandenburg.
In 2007 radio SAW launched the online music platform SAW-Musikwelt . In addition to the programs radio SAW, ROCKLAND and 1A Deutsche Hits , the station offers 14 special interest web radio as a live stream . This includes classic music themes such as the 80s, 90s or 70s as well as party music and rock genres. A stream with Christmas music has also been new since 2018.
In October 2017 the popular, long-time presenter Holger Tapper returned to the station after having worked for the competitor "Radio Brocken" in Halle for 8 years. Together with his colleagues Nadine Rathke and weatherman Frank Abel, he moderates the morning show "Muckefuck".
In addition to a selection of songs from the current charts, songs from the 1980s and 1990s, predominantly from the fields of pop and rock, are played.
| year | total | Saxony, S-Anh. and door. | Saxony-Anhalt | |
|---|---|---|---|---|
| Listener | Market share | Listener | Market share | |
| 2014 | 283,000 | k. A. | 220,000 | k. A. |
| 2012 | 335,000 | k. A. | 247,000 | k. A. |
| 2011 | 375,000 | k. A. | 290,000 | k. A. |
| 2010 | 306,000 | k. A. | 232,000 | k. A. |
| 2009 | 282,000 | k. A. | 227,000 | k. A. |
| 2008 | 288,000 | 10.3% | 210,000 | 32.2% |
| 2007 | 289,000 | 9.8% | 211,000 | 30.8% |
| 2006 | 287,000 | 9.5% | 213,000 | 33.3% |
| 2005 | 317,000 | k. A. | 204,000 | k. A. |
| 2004 | 373,000 | k. A. | 258,000 | k. A. |
| 2003 | 364,000 | k. A. | 259,000 | k. A. |
Number of listeners and market shares (percentage of the listening time of the station in relation to the listening time of all stations in an area) in the total audience
Basis: Average hour, Mon – Sat, 6:00 a.m. to 6:00 p.m. or Mon – Fri for market shares.
Source: MA 2003 / Radio II, MA 2004 / Radio II, MA 2005 / Radio II, MA 2006 / Radio II, MA 2007 / Radio II, MA 2008 / RadioI, MA 2009 / RadioII, MA 2010 / RadioI, MA 2011 / RadioII, MA 2012 / RadioI
Employee
- Managing Director and Program Director: Mario A. Liese
Moderators
The use at the transmitter is shown in brackets.
- Frank Wiedemann
- Jana Lammich
- Ted Stanetzky (Moderation Die Classic-Show )
- Ingolf Kloss
- Nadine-Henriette Rathke (moderation Muckefuck )
- Frank Abel (weather expert)
- Franziska Stawitz
- Christoph Schödel
- Paul Lüder
- Warren Green
- Uwe Heuer
- Maik "Scholle" Scholkowsky
- Jan Seifert (since 2014)
- Sina Peschke
- Sebastian Rätzel (aka Basti Rätzel from The Baseballs) (since 2017)
- Holger Tapper (moderation Muckefuck )
- Stephie Reich
- Andreas Godehardt
- Freddy Holzapfel (since January 1, 2019)
- Cassie Palm
- Enrico Ostendorf (Moderator SAW-Superhitmix )
- Josefin Schreiter
Former moderators
The use at the transmitter is shown in brackets.
- Marc Angerstein (1992-2000, 2003-2006)
- Susi Brandt (1994-2003)
- Volker Haidt (†) (1993-2017)
- Andy Hein (1992-2002)
- Frauke Rauner
- Toni Rupprecht
- Alexander Schmidt
- Maren Sieb (-1995, 1999-2006)
- Marc Burgemeister
Frequencies
Analogous
- Brocken 101.4 MHz (nationwide)
- Blankenburg 95.7 MHz
- Dessau 92.6 MHz
- Ziesar 102.8 MHz (outside Saxony-Anhalt)
- Hall 103.3 MHz
- Leipzig 104.9 MHz (outside Saxony-Anhalt)
- Magdeburg 100.1 MHz
- Naumburg 95.1 MHz
- Osterburg 95.6 MHz
- Salzwedel 103.9 MHz
- Sangerhausen 99.4 MHz
- Berga 106.6 MHz
- Stendal 100.5 MHz
- Wernigerode 90.8 MHz
- Wittenberg 98.4 MHz
Digital
- DAB nationwide channel 11C
Awards
radio SAW Muckefuck presenter Volker Haidt received the German Radio Prize for best presenter on September 8, 2011 . On July 8, 2011, radio SAW received the Central Germany Broadcasting Award for the program "radio SAW special". In 2014 the station was nominated for the German Radio Prize in the “Best Morning Show” category.
Individual evidence
- ↑ http://www.radiozentrale.de/nc/senderprofil/list/57/radio%2BSAW/
- ↑ http://www.radiosaw.de/media-analyse-ma2014-ii (ma 2014 / Radio I)
- ↑ Archived copy ( memento of the original from March 19, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (ma 2012 / Radio I)
- ↑ Archived copy ( Memento of the original from August 21, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (ma 2011 / Radio II, German-speaking population 10+, average hour, Mon-Fri, 6 a.m.-6 p.m.)
- ↑ http://www.reichwide.de/
