Hamburg two

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Infobox radio tower icon
Hamburg two
Station logo
Radio transmitter ( private law )
Program type Vintage radio
reception analogue terrestrial , cable , satellite , web radio, DAB +
Reception area HamburgHamburg Hamburg
Start of transmission March 1, 1988
owner Operating company Radio 95.0 mbH
executive Director Christian Gilly
List of radio stations
Website

Hamburg Zwei ( own spelling HAMBURG ZWEI ) is a private Hamburg radio station that has been on the air since March 1, 1988 under different names. On July 15, 2014, Oldie 95 was renamed . Previously the station was called fun fun radio, Mix 95.0 or OK Radio, among others . It is a music-oriented program that initially only plays oldies from the 1970s, 1980s, 1990s and rarely 2000s. It is broadcast on VHF 95.0  MHz as well as via DAB + on channel 11 C from the Funkhaus Spitalerstraße, which also houses Radio Hamburg .

Shareholder and Marketing

As shareholders are Frank Otto Medien Beteiligungs GmbH to 51%, Radio Hamburg to 16.4%, Regiocast to 16.3% and Radio FFN to 16.3% stake. The regional advertising times are marketed by MORE Marketing Organization und Radioentwicklungs GmbH & Co. KG, Hamburg, in which Hamburg Zwei has a 16% stake. National sales are handled by RMS Radio Marketing Service GmbH, Hamburg.

history

overview

The historical development of the music formats of the station and changes to the station names at a glance:

OK Radio (1988–1990)
OK Radio (1990–1 August 1995)
OK Magic 95 (August 1, 1995-1997)
Magic FM (1997-1998)
Mix 95.0 (1998-12 June 1999)
  • 1999–2014: oldies station
Fun Fun Radio (June 12, 1999-2001)
Fun Fun 95 (2001–6 May 2002)
Oldie95 (May 7, 2002– July 14, 2014)
  • since 2014: Adult Contemporary
Hamburg Zwei (since July 15, 2014)

backgrounds

The station started under the name OK Radio on March 1, 1988 as the third private broadcaster in Hamburg (after Radio Hamburg and Radio 107 ) on the 95.0 MHz frequency. The transmission power was 100 watts. The namesake and initiator of the project was Klaus Schulz (editor of the first Hamburg city magazine Oxmox ), who wanted to establish an acoustic alternative to Radio Hamburg with a focus on rock / blues . The financial partner was Frank Otto (son of Werner Otto , the founder of Otto-Versands ) and Rolf Baierle / ROBA Music Verlag. After internal disagreements about the commercial direction of the station, the operators parted ways and Frank Otto took over the business as sole shareholder.

In 1990, the rock station was converted into a hit radio aimed specifically at younger people. It was the first commercial youth radio in Northern Germany. In the evenings and on weekends there were many special music programs. OK Radio achieved a market share of up to 15% (in the target group of 14 to 29 year olds even up to 60%).

1994 started NDR with N-Joy Radio a commercial-free youth channel on the frequency 94.2 MHz. OK Radio filed a lawsuit against the start of broadcasting, but a broadcast ban by express proceedings was lifted. The Hamburg Administrative Court only found in 1998 that the broadcast of N-Joy Radio on 94.2 in Hamburg was illegal. On August 1, 1995, the name was changed to OK Magic 95 and the music format to ballads and hits (Soft AC). Since this did not lead to any improvement in the number of listeners, there was another change to the adult contemporary format under the name Magic FM in 1997 . This music format was largely retained under the name Mix 95.0 , which was adopted in 1998 .

In the summer of 1999, under the renaming to Fun Fun Radio, a complete reorientation to the format as a pure oldies station took place, which was to be retained until 2014. Fun Fun Radio played 70% music from the 70s and 30% music from the 60s. In the spring of 2002, a listener survey called Oldie-Offensive was carried out, which showed that the station's listeners could not imagine much under the name Fun Fun and wanted more balance between the 60s and 70s and 80s hits . This was followed by a change of name to Oldie95 in May 2002 , which played the 60s, 70s and 80s in roughly equal proportions. The conversion to Oldie95 was u. a. publicly advertised with its own stage show on the Hamburg Harbor Birthday from May 9th to 12th and a gala concert with Gloria Gaynor on May 30th, 2002. This phase as Oldie95 , which lasted until July 2014, represents the longest format continuity on the 95.0 MHz frequency in Hamburg with its duration of 12 years (as a constant oldies station since 1999 even 15 years) in contrast to the eventful history of the station to this day .

Since July 15, 2014 the name of the station has been Hamburg Zwei , which again plays as in the phase as Magic FM or Mix 95.0 from 1997 to 1998, Adult Contemporary (now with the focus on the 1980s). According to the company, no music track is broadcast several times in one day. On weekends only pieces of music from the 1980s are played.

Station logos

  • Logo of the station until July 14, 2014

  • current logo

Oddities

In July 1999, the station gained nationwide attention under the name Mix 95.0 , when the moderator Oliver Bennett (real name: Oliver Pscherer) locked himself in the broadcast studio early in the morning in an alleged protest against the "increasing radio monotony", according to official information, and for about four hours only played two songs - Dancing Queen by ABBA and No Milk Today by Herman's Hermits , until the studio was finally boarded via the freight elevator and the presenter “overwhelmed”. It was communicated to the outside that Bennett would be allowed to work for the station again after a temporary leave of absence. In fact, according to industry experts, this process is likely to have been a planned promotion by the station. The reason given for this assumption was that the broadcast studio can be switched off relatively easily and a reserve studio switched on at almost every station, that a target group-oriented message was also conveyed ("We are committed to more variety in the music") and finally one Continuing employment with such a serious impact on the program flow, if it had taken place without prior agreement, would have been unrealistic.

As Oldie 95 , the station again achieved national recognition through the “A Beatles Place for Hamburg” campaign.

Individual evidence

  1. ↑ [1]
  2. ↑ a b c d Stahlhub, Hannah (2003): Automation in radio using the example of the station Oldie 95 , bachelor thesis in the library and media management course of study: media and communication at the Stuttgart University of Applied Sciences, 2003, p. 4
  3. ↑ a b Archive link ( Memento of the original dated February 11, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / brandinside.de
  4. ↑ a b fun fun From 95 Oldie 95 , quoted in full promotional brochure from 2002 about the background of converting Fun Fun 95 in Oldie95 on radioszene.de
  5. ^ "No Milk Today" in the endless loop Spiegel Online , September 26, 2012