OK radio

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OK Radio was a private radio station in Hamburg .

history

OK Radio started on March 1st, 1988 as the third private broadcaster in Hamburg (after Radio Hamburg and Radio 107 ) on the 95.0 MHz frequency. The transmission power was 100 watts. The namesake and initiator of the project was Klaus Schulz (editor of the first Hamburg city magazine Oxmox ), who wanted to establish an acoustic alternative to Radio Hamburg with a focus on rock / blues . The financial partner was Frank Otto (son of Werner Otto , the founder of Otto-Versands ) and Rolf Baierle (music publisher ROBA Music Verlag).

Even the several weeks of testing the station with three tracks in an endless loop had cult status. After internal disagreements about the commercial direction of the station, the operators parted ways and Frank Otto took over the business as sole shareholder.

In 1990, the rock station was converted into a hit radio aimed specifically at younger people. It was the first commercial youth radio in Northern Germany. In the evenings and on weekends there were many special music programs. OK-Radio achieved a market share of up to 15% (in the target group of 14 to 29 year olds even up to 60%).

1994 started NDR with N-Joy Radio a commercial-free youth channel on the frequency 94.2 MHz. OK Radio filed a lawsuit against the start of broadcasting, but a broadcast ban by express proceedings was lifted. The Hamburg Administrative Court only found in 1998 that the broadcast of N-Joy Radio on 94.2 in Hamburg was illegal.

OK Radio was discontinued on July 31, 1995 and replaced by OK Magic 95 . Today, after various name changes ( Magic FM , Mix 95.0 , Fun Fun Radio , Fun Fun 95.0 , Oldie 95 ), the station HAMBURG ZWEI can be heard on the former OK radio frequency. Frank Otto still holds the majority in this station.

Moderators

Several well-known personalities dared their first steps into the media world at the still young broadcaster OK Radio, including Oliver Geissen , Steven Gätjen , Christian Ulmen , Bettina Rust , Marek Erhardt , Boris Henn , Sandra Maahn and Arne Jessen .

AC - Talk to me

The talk radio program AC - Talk to me, which ran every Sunday from 8 p.m. until it was discontinued, was also known and popular . In the manner of an American talk radio, the moderator Andreas Clausen (AC) telephoned various callers on a wide variety of topics. Whether he took the caller seriously or ridiculed them was usually decided based on the mood AC was in and whether he liked the caller. Due to questionable comments, most of which came from the callers, the program was often criticized by the Hamburg Institute for New Media at the time and was temporarily removed from the program by the broadcaster. In this context, AC also called for the one-off “Put AC on Air” campaign. Fans should call other radio stations, ask for music tracks and watch programs from AC - Talk to me recorded in the background . This action was, so to speak, civil disobedience to the muzzle that the broadcaster and the Hamburg Institute for New Media had given him.

AC's trademarks were the slogans “Worldwide disgusting” and “that's it!”, The jingle for the song Bad to the Bone, AC's apartment on St. Pauli and his Dodge. The pre-produced comedy feature about the janitor Claus Dieter, who retired early and observed life in the neighborhood, also created a good mood.

Oddities

In July 1999, the station gained nationwide attention under the name Mix 95.0, when the moderator Oliver Bennet (real name Oliver Pscherer) locked himself in the broadcast studio early in the morning in an alleged protest against the "increasing radio monotony" and only for about four hours played two songs - Dancing Queen by ABBA and No Milk Today by Herman's Hermits , until the studio was finally boarded via the freight elevator and the presenter "overwhelmed". Outwardly it was communicated that Bennet could work for the station again after a temporary leave of absence. In fact, according to industry experts, this process is likely to have been a planned promotion by the station. The reason given for this assumption was that the broadcasting studio could be switched off relatively easily at almost every station and a reserve studio switched on, that a target group-oriented message was also conveyed ("We are committed to more variety in the music") and finally one Continuing employment with such a serious impact on the program flow, if it had taken place without prior agreement, would have been unrealistic.

swell

  1. Article in Spiegel from September 26, 2012

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