Cube (bike brand)

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Pending System GmbH & Co. KG

logo
legal form GmbH & Co. KG
founding 1993
Seat Waldershof , Germany
management Andreas Foti, managing director
Number of employees 113 (2018)
Branch Bicycle manufacturer
Website www.cube.eu

CUBE Stereo 150.
The Erdinger alcohol-free perspective team with the CUBE Aerium

Cube ( spelling CUBE ) is a bicycle brand from Pending System GmbH & Co. KG, from Waldershof in Bavaria. Cube is one of the largest bicycle manufacturers in Germany and, according to its own information, sells over 500,000 bicycles per year (as of 2015). The wheels are assembled at the Waldershof location, and part of the production takes place in Asia.

According to the Federal Gazette , the parent company reported a gross profit of EUR 28.6 million and an annual profit of EUR 3.1 million with sales of EUR 494 million in the 2017/18 financial year .

history

Cube was founded in 1993 in Waldershof in Upper Palatinate by Marcus Pürner. The brand's wheels are available through specialist dealers in 60 countries around the world.

Products

Cube is one of the market leaders in Europe in the medium and high-quality mountain bike range. In addition, the company produces racing, cross, trekking and children's bikes and sells a clothing and accessories collection. In 2018, e-bikes accounted for around 28 percent of the bikes sold by Cube and 50 percent of brand sales.

Sponsorship

  • Cube Action Team: The Cube Action Team was founded in 2011. Since then, the team has celebrated several successes, for example at the Enduro World Series or at the Trans-Provence.
  • Cube Global Squad: The “Cube Global Squad” team was founded in 2016 to establish itself in the Downhill World Cup. Phil Atwill, Gaetan Vige and the multiple German downhill champion, Max Hartenstern, are currently forming the team.
  • Wanty-Groupe Gobert : The Belgian Pro Continental Team.
  • Triathlon: Cube supports numerous professional triathletes:
Raelert Brothers ( Andreas and Michael Raelert ), Andreas Böcherer , Florian Angert , Franz Löschke , Svenja Thoes, Céline Schärer . In addition, the Erdinger alcohol-free team is supported by Cube.
  • Factory Pilots: Cube supports well-known athletes with equipment and know-how.
Members (selection): Nicole and Lothar Leder , Louis Wolf, Lisa Breckner, Gerd Schönfelder , Team Erdinger Alcohol Free, Team Strassacker, MHW Cube Racing Team
  • Factory Co-Pilots: Active athletes, supported by Cube and their local dealer.

Web links

Individual evidence

  1. a b c d Pending System GmbH & Co. KG Waldershof: Annual financial statements for the financial year from July 1 , 2017 to June 30 , 2018 , correction of the publication from August 12 , 2019 , December 16 , 2019 . In: Bundesanzeiger , online search mask .
  2. Zacharias Zacharakis: Beneath the Wheel. In: TIME online. December 5, 2019, accessed on April 29, 2020 : "Even on many mountain bikes from the German company Cube that clearly read " Designed and Engineered in Bavaria ", there is a small sticker under the crank that reveals their Cambodian origin."
  3. https://www.bayernkurier.de/wirtschaft/27706-aus-dem-wald-in-die-welt/ , accessed on May 11, 2020.
  4. https://www.radclub.de/und-waechst-und-waechst-und-waechst-zu-gast-bei-cube/ , accessed on May 11, 2020.
  5. www.cube.eu/pilots/cube-action-team
  6. Neuer and Co. roll towards the World Cup on Cube (May 28, 2018)