Winora Staiger

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Winora-Staiger GmbH

logo
legal form Company with limited liability
founding 1914
Seat Sennfeld , GermanyGermanyGermany 
management
  • Anthonie Anbeek
  • Christoph Mannel
Number of employees around 400
Branch Bicycle manufacturer
Website www.winora-group.de
As of June 1, 2017

Winora-Staiger is a German bicycle manufacturer that has existed since 1914. The Winora Group is now part of the Dutch Accell Group .

history

The racing cyclist Engelbert Wiener founded E. Wiener GmbH in Schweinfurt in 1914 , in which bicycles were manufactured and also sold by individual assembly.

In 1918 the first bicycle wholesaler was established in Schweinfurt and expanded in the following years. Bernd Seuffert, the founder's grandson, took over the company in 1956, which at that time was already producing around 6,000 bicycles a year. In 1963 the first Winora bicycle factory with an assembly line system was built in Schweinfurt. At the beginning of the 1980s a new bicycle factory was built to meet the increasing demand caused by the oil crisis and new health awareness.

In 1988 Winora took over Staiger (Stuttgart) and founded Winora-Staiger GmbH. In 1997 the company became part of the Derby Cycle Corporation , Cloppenburg. Susanne Puello, the great-granddaughter of the founder Engelbert Wiener, took over the management. In 2001 Winora-Staiger GmbH and E. Wiener Bike Parts GmbH & Co. KG merged to form the Winora Group. In 2002 the Winora Group was taken over by the Accell Group in Heerenveen , Netherlands.

The share of eBikes in total sales was 71 percent at the end of 2015.

Brands

As a delimitation of the different business areas or target groups and due to the corporate mergers, the Winora Group consists of different brands.

Winora Group / Winora-Staiger GmbH

  • Winora (bicycles, electric bicycles ; mainly for the mass market)

  • Haibike (sports bikes; also with electric drive, from entry-level models to professional bikes)

  • Staiger (premium brand)

  • Sinus (electric bikes from Staiger)

  • XLC (components, accessories and clothing)

  • E. Wiener BikeParts GmbH (wholesale for bicycle parts)

Professional sport

Haibike has been the main outfitter and sponsor of the Haibike Pro Team ( still called Central Haibike Pro Team in 2011 ), consisting of mountain bikers Sabine Spitz , Swiss Kathrin Stirnemann and Adelheid Morath (since 2013), since 2011 . The Czech Tereza Huříková was a member of the team from 2011 to 2012, Elisabeth Brandau only in 2011. The silver medal at the Olympic Games in London in 2012 and victories at the German championships (MTB Cross-Country) in 2011 are among the greatest successes of the Pro Team so far . 2012 and 2013 by Sabine Spitz, as well as the victory at the German championship 2011 in the marathon by Elisabeth Brandau. In the 2014 season, the athletes will be equipped with the Haibike Sleek Team (full suspension) and Greed Team (hardtail) models .

In addition, Haibike supports the Wombach MTB Team as well as the Austrian HaiBike Racing Team Haiming .

Awards

Winora

Haibike

  • 2009: Eurobike Award for the AFFAIR RX racing bike and the SLEEK RX mountain bike
  • 2010: iF product design award for the Affair RX racing bike and the Sleek RX mountain bike
  • 2011: Eurobike Award for the Heet RX mountain bike, the eQ xDuro FS pedelec mountain bike and the Greed 29 carbon hardtail
  • 2012: iF product design award for the eQ xDuro FS pedelec mountain bike
  • 2013: Design & Innovation Award (Enduro Mountainbike Magazine) for the Xduro series
  • 2014: Design & Innovation Gold Award for the XDURO NDURO PRO 26

Web links

Individual evidence

  1. ↑ Bicycle producers: The largest bicycle manufacturers in Germany . In: manager magazin . ( manager-magazin.de [accessed on November 27, 2017]).
  2. ↑ Winora Group - our brands ( Memento of the original from February 22, 2014 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. . Retrieved February 18, 2014. @1@ 2Template: Webachiv / IABot / www.winora-group.de
  3. ^ Partner of Sabine Spitz , on the athlete's website. Retrieved February 17, 2014
  4. ↑ HAIBIKE Pro Team 2013 , on the main sponsor's website. Retrieved February 18, 2014.
  5. ↑ Tereza Huříková in the Haibike Pro Team 2012 , on haibike.de. Retrieved February 18, 2014.
  6. ↑ Tereza Hurikova moves to Specialized
  7. ↑ Sabine Spitz's new Central Haibike Pro Team - a portrait of all riders , accessed on February 19, 2014.
  8. ↑ Haibike Pro Team - Equipment
  9. ↑ Wombach MTB Team on haibike.de . Retrieved February 18, 2014.
  10. ↑ Web bar of the HaiBike Racing Team Haiming