German Marketing Association

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The German Marketing Association eV (DMV), based in Düsseldorf, is the professional association for marketing management and the umbrella organization of the 65 marketing clubs in Germany and Austria. He represents the interests of over 14,000 executives and marketing-oriented companies. Founded in 1956, the association today ensures the spread of marketing awareness in business and society and sees itself as the institution for practical further training and know-how transfer.

The structure of the German Marketing Association is closely linked to the development of marketing in Germany. Since it was founded in 1956, the association has decisively promoted the dissemination of the then still young doctrine of "business success through market orientation". With his marketing activities, he has set standards for many industries and highlighted new topics and trends, such as since 1973 with the "German Marketing Day", the meeting point for marketing managers. In the German Marketing Association, networking goes beyond the city limits of the regional marketing clubs: The establishment of nationwide networks is primarily the result of the major national events “German Marketing Day” and “German Marketing Prize”.

The next generation of managers is organized in the DMV as Junior Marketing Professional (JuMP). Every year juniors from all over Germany meet for the national JuMP conference and the national JuMP camp. In addition, important club events are published in the monthly marketing magazine “ Vertriebswirtschaft ”.

Ralf E. Strauß has been President of the German Marketing Association since November 2013. In the regular new elections of the German Marketing Association eV on April 25, 2015 in Bamberg, Ralf E. Strauss was confirmed in his office as President. The election of the new board also took place within the framework of the new elections. This consists of 7 members and is re-elected every 2 years according to the statutes. The managing director is Ariane Derks.

Marketing Clubs Germany

There are 65 Marketing Clubs in Germany, which see themselves as regional competence centers and meeting points for exchanging experiences. The Marketing Clubs themselves organize award ceremonies such as B. the golden branding iron and the Frankfurt spring spring at the brand gala in Frankfurt, the science award in Nuremberg or the HAMMA award in Hamburg.

List of major marketing clubs

  • Marketing Club Frankfurt: first (founded in 1954) and largest (around 1,000 members) Marketing Club in Germany; 50 events a year including the Brand Gala on the last Saturday in October, with participants such as Finanzplatz Frankfurt, Frankfurter Sparkasse , Fraport , Messe Frankfurt , Mercedes-Benz , Frankfurt Economic Development Agency
  • Marketing Club Hamburg: Events with hosts such as Deutsche Post , Debeka , NDR
  • Marketing Club Munich: 800 members; Mentoring program
  • Marketing Club Nuremberg: founded in 1960; approx. 370 members; Main meeting place of the Gewerbemuseumsplatz in Nuremberg; Sponsors: DATEV , N-ERGIE , Bionorica , Sparkasse Nürnberg , Messe Nürnberg , Porsche Zentrum Nürnberg; On-site events, for example at Tesla, Carrera, Mini or Porsche
  • Marketing Club Stuttgart-Heilbronn: founded in 1954; around 500 members; Events at local companies such as B. Mann + Hummel , Würth , SWR , VfB Stuttgart , Messe Stuttgart
  • Marketing Club Saar: founded in 1962; over 400 members; Network of executives in sales and marketing in the Saar-Lor-Lux region . regular events in the greater Saarbrücken area

Similar clubs in other countries

  • Europe: European Marketing Confederation (EMC)
  • Austria: Austrian Marketing Confederation (AMC) (founded 2007)
  • Switzerland: Swiss Marketing Club (SMC)
  • France: Association Nationale du Marketing and Dirigéants Commerciaux de France
  • England: The Chartered Institute of Marketing
  • Portugal: Associação Portuguesa dos Profissionais de Marketing
  • Czech Republic: Czech Institute of Marketing
  • Greece: Hellenic Marketing Institute
  • Holland: Netherlands Institute of Marketing
  • Belgium: Stichting Marketing
  • Sweden: Swedish Marketing Federation
  • USA: Association of National Advertisers

German Marketing Day

The German Marketing Day is a conference on current issues relating to marketing, sales and service. It is organized annually by the German Marketing Association. Over 2000 participants and more than 40 speakers regularly take part. The German Marketing Prize will be awarded during the German Marketing Day. The German Marketing Prize has been an award for top performance in German marketing since 1973.

  • 40th German Marketing Day, November 28, 2013, Düsseldorf, "Back into Leadership - with Marketing into the Pole Position"
  • 41st German Marketing Day, December 4, 2014, Hamburg, "Marketing in Digital Transformation"
  • 42nd German Marketing Day, December 3, 2015, Stuttgart, "Individualization 4.0"
  • 43rd German Marketing Day, November 24, 2016, Leipzig, "Marketing goes Agile"
  • 44th German Marketing Day, November 23, 2017, Frankfurt am Main, "#_next_level_marketing"
  • 45th German Marketing Day, 5./6. December 2018, Hanover, "#marketing_getting_smarter"
  • 46th German Marketing Day, 4th / 5th December 2019, Düsseldorf, "#marketing_centricity"

Web links

Individual evidence

  1. ↑ Prof. Dr. Ralf Strauss is the new President of the German Marketing Association at Cision, accessed on October 1, 2014
  2. ↑ Manuela Pauker: Ariane Derks takes over the management of DMV. In: wuv.de. October 7, 2019, accessed August 29, 2020 .
  3. ^ Marketing Club Frankfurt am Main. In: marketingclub-frankfurt.de. Retrieved August 29, 2020 .
  4. ↑ Marketing Club Hamburg eV // Home. In: marketingclubhh.org. Retrieved August 29, 2020 .
  5. ↑ Marketing Club Munich - We are the Marketing Community! In: marketingclub-muenchen.de. Retrieved August 29, 2020 .
  6. ↑ Home - MC Nuremberg. In: marketingclub-nuernberg.de. Retrieved August 29, 2020 .
  7. ^ Marketing Club Region Stuttgart-Heilbronn. In: mc-stuttgart-heilbronn.de. Retrieved August 29, 2020 .
  8. ↑ Marketingclub Saar eV - The marketing network in the region. In: marketingclub-saar.de. Retrieved August 29, 2020 .
  9. ^ EMC - European Marketing Confederation - EMC. In: emc.be. Retrieved August 29, 2020 .
  10. ↑ About the AMC - Austrian Marketing Confederation - AMC. In: austrian-marketing.at. Retrieved August 29, 2020 .
  11. ↑ Marketing Day 2016 ( Memento of the original from August 25, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved August 25, 2016  @1@ 2Template: Webachiv / IABot / www.marketing-tag.de
  12. ↑ 40th German Marketing Day - German Marketing Association eV In: marketingverband.de. Retrieved August 29, 2020 .
  13. ↑ 41st German Marketing Day - German Marketing Association eV In: marketingverband.de. Retrieved August 29, 2020 .
  14. ↑ 42nd German Marketing Day - German Marketing Association eV In: marketingverband.de. Retrieved August 29, 2020 .
  15. ↑ 43rd German Marketing Day - German Marketing Association eV In: marketingverband.de. Retrieved August 29, 2020 .
  16. ↑ 44th German Marketing Day - German Marketing Association eV In: marketingverband.de. Retrieved August 29, 2020 .
  17. ↑ 45th German Marketing Day - German Marketing Association eV In: marketingverband.de. Retrieved August 29, 2020 .
  18. ↑ Stefanie Meier: German Marketing Day - Hotspot of the German marketing industry. (PDF; 1.27 MB) In: marketing-tag.de. December 11, 2019, accessed August 29, 2020 .