Mapa
| Mapa GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1947 |
| Seat |
Zeven , Lower Saxony , Germany
|
| Branch | Rubber industry |
| Website | www.mapa.de |
The MAPA GmbH is a brand of the rubber industry, which is engaged in the manufacture and marketing of products for consumers. The Mapa Spontex Group, to which MAPA GmbH belongs, was taken over in 2010 by the American Jarden Corporation , which in turn was acquired by Newell Rubbermaid (now Newell Brands) in 2015 . The company's activities focus on three business areas. The company is present in 90 countries.
history
The company goes back to the Hanseatische Gummiwerke Bachmann & Co. KG, Bremen , and the merger of various rubber processing industrial companies. The company has been based in Zeven, Lower Saxony, since 1947 .
Branches of business
- Baby Care Products (brand NUK)
- Home Care Products (Spontex brand)
- Health Care Products ( condom brands BILLY BOY, Fromms and Blausiegel)
- Industrial Products (brands Spontex and Viskovita)
Products
Health care
Since 2004, Mapa has been dividing its health care products into three segments: "Fun" (with BILLY BOY), "Special" (with blue seal) and "Classic" (with Fromms).
Billy Boy
Billy Boy has been shaping the German market since 1990 under the slogan “The exciting other condom”. It has an aided brand awareness of 94%. The Billy Boy series was developed in 1989 as the result of market research. What was new was that the colorful packaging and many flavors were brought to the fore. Until then, unused distribution channels such as B. grocery stores, hypermarkets, developed.
Blue seal
The Blausiegel brand was introduced to the German market in 1934 by the rubber goods factory Richter, Buyer & Co. In 1946, the Blausiegel company owners Emil Richter and Buyer in Erfurt were expropriated by the Soviet occupying power, so that three years later the Blausiegel, Richter, Buyer & Co. GmbH company was re-established with headquarters in Bielefeld. In 1952, Blausiegel participated in the founding of the Rimbacher Gummiwarenfabrik in Rimbach in the Odenwald . Just four years after this establishment, the Rimbacher Gummiwarenfabrik terminated the contract with Blausiegel amicably due to a conflict of interests.
In 1956, Rubion GmbH was founded as a planned production facility for condoms in Hanover . In addition to Ritex Gummi, Bielefeld, Blausiegel, Richter, Buyer & Co., Hanover, also became a partner in Rubion GmbH.
The negotiations between MAPA SA Manufacture Francaise de Latex, the companies Blausiegel, Richter ,kauf & Co., Hanover, and the Hanseatische Gummiwarenfabrik, Bremen, which have been conducted since 1963, led to a two-year merger of the new Fromms-Blausiegel Gummiwarenfabrik, Hanover, in 1967 is later renamed MAPA rubber and plastic works. The seat of this company is in Zeven. The company Gummiwerk Erfurt , Neustadt Rübenberge, is also taken over as the licensor for the word mark Blausiegel.
The condoms of the company "OLLA" Gummiwaren , founded in Vienna in 1898 , were synonymous in Austria as a product name for condoms. In 1979 the rights to this brand name were taken over by Blausiegel GmbH, but later no longer used. The Blausiegel condoms are now being sold by the Salzburg company Blautex .
Pious
In 1919, Fromms, the first branded condom, came onto the market. The brand still exists today.
NUK
In 1956, the Hanseatische Gummiwarenfabrik GmbH, from which the MAPA GmbH later emerged, introduced the first asymmetrically shaped suction cup under the name "Naturally And Orthodontically", or NUK for short . This orthodontic teat was based on the developments and experiences of the dentist Dr. med. dent. Müller and the orthodontist Prof. Dr. Dr. Balters. Today NUK not only manufactures the teats with the typical asymmetrical shape, but also other products for babies.
Spontex and Spontex Professionell
Spontex is a brand of cleaning products for end users, including sponges and cloths. The brand name is associated with sponge (English for sponge) and textile. Its history begins in 1932 with the production of viscose sponges in Beauvais (France), which were sold under the Spontex brand from 1947. Production was taken over by the Hutchinson Group in 1989 and transferred from this to Mapa GmbH in 2002. Under the Spontex Professionell brand, Mapa GmbH offers mechanical cleaning aids (cloths, sponges, pads) for industry.
MAPA Professionell and MAPA AdvanTech
The company markets rubber gloves for industrial applications under the brand name MAPA Professionell , while gloves for applications under clean room conditions (laboratory supplies, healthcare) are produced under the brand name MAPA AdvanTech.
Spontex industrial products
The Spontex Industrial Products division specializes in the development and sale of customized product solutions made from viscose sponge material for industrial applications. Areas of application can be found in the printing industry as well as in the cable or steel industry. The applications range from drying and cleaning processes to fireproof insulation.
Individual evidence
- ^ The Austrian dictionary: der Olla, Kondom. In: Ostarrichi. Retrieved July 28, 2016 .
- ↑ Blautex occupational safety: Blautex Med. In: Kondome . Retrieved July 28, 2016 .