Newell Brands
| Newell Brands
|
|
|---|---|
 |
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| legal form | Corporation |
| ISIN | US6512291062 |
| founding | 1999 |
| Seat |
Sandy Springs (Georgia) , United States
|
| management | Ravi Saligram ( CEO ) |
| Number of employees | 30,000 (2019) |
| sales | 9.7 billion US dollars ( FY 2019) |
| Branch | Consumer goods |
| Website | www.newellbrands.com |
Newell Brands (until 2015: Newell Rubbermaid ) is a company from the United States with headquarters in Sandy Springs (Georgia) near Atlanta . The company produces and sells consumer goods and housewares of various types. Newell Brands is listed in the S&P 500 ( Standard & Poor's ) stock index.
On December 14, 2015, Newell Rubbermaid announced the acquisition of the stronger Jarden Corporation for $ 15 billion.
history
Newell Brands was founded in 1902 as "Newell Manufacturing Company, Inc." founded in Ogdensburg (New York) . The only business content at that time was the manufacture and sale of curtain rods . In 1916, FW Woolworth became the first nationally distributing customer. The first Newell product, which became available throughout the US, was a curtain rod with a bronze surface finish . From then on, Newell concentrated on bulk buyers.
It was not until 1999 that Newell became the "NewellRubbermaid" company with the purchase of Rubbermaid, the leading (but at the time ailing) manufacturer of plastic household products. The constant acquisition of well-known and well-established brand manufacturers with (financial) problems and the subsequent introduction of cost-cutting measures and synergy creation through the structures of a large corporation are essential foundations for the size and importance of NewellRubbermaid today. In connection with the takeover of the Jarden Corporation in 2015, the company was renamed Newell Brands.
The company employs around 53,000 people worldwide (as of 2016). In 2016, sales amounted to US $ 13.3 billion, around 75% of which are generated in North America ( USA and Canada ), the rest primarily in Europe .
Based on the abbreviation for the New York Stock Exchange , the abbreviation NWL is used regularly . Newell Brands itself makes use of this. So start z. B. the names of German subsidiaries with NWL Germany .
Brands
With Sharpie , Paper Mate, DYMO, EXPO, Waterman , Parker , Rolodex , BernzOmatic, Rubbermaid, Graco, Calphalon, Goody and other brands, the company has an extensive and diversified brand portfolio. It is therefore a typical conglomerate .
Business areas
NewellRubbermaid operates three business units, each of which in turn consists of several brands, or “brands”. These business areas are called "segments" in the company term:
Home and family
- Goody, hair accessories
- Calphalon , cookware and baking utensils, etc. a. Kitchen accessories
- Graco (toddler products) , baby and toddler products
- Aprica, stroller
- Marmot outdoor equipment
Office supplies
- Berol, crayons and paints
- CardScan, contact management solution (acquired by Corex in 2006 )
- Dymo , lettering and labeling systems (acquired by Esselte in 2005 )
- Elmer's Products, Consumer Adhesives
- EXPO, whiteboard pens
- Laurentien (Canada)
- Liquid paper , correction tapes and fluids (purchased from Gillette)
- Paper Mate (purchased from Gillette )
- Parker Pen (purchased from Gillette)
- Pelouze
- Prismacolor
- Reynolds
- Rolodex , business card storage
- rotring , drawing tools
- Sanford
- Sharpie , the leading permanent marker in the USA
- Waterman (acquired from Gillette)
Tools and industrial supplies as well as various others
- Bulldog, fastening technology
- EZ Paintr, renovation assistant
- Shur-Line, (2000), Brush a. a. Painting accessories
- BernzOmatic , gas burner
- Amerock , fittings (together with Anchor Hocking ) (1987)
- TaraCorp, Sterling Solder, and Dutch Boy Solder
- Pelouze
- Rubbermaid Commercial Products, e.g. B. for institutions, hospitals
- Rubbermaid Foodservice, e.g. B. for caterers
- Rubbermaid Home, plastic household products for the end user
- Levolor, window decoration and shading (Mass Market)
- Cherry, window decoration and shading (Premium)
Discontinued brands or parts of the company over time ("divestitures")
- Mirro, cookware
- Pyrex , glass products
- Anchor Hocking, glass products
- Intercraft, picture frames
- Curver , plastic household products, former European equivalent of Rubbermaid Home Products
- Grumbacher
- Little Tikes (children's toys)
- Tool division sold to Stanley Black & Decker in
2016
- Irwin Industrial Tools, professional hand tools
- Lenox (American Saw & Mfg. Co), Premium Saw Blades
- Winter sports area sold to Kohlberg & Company in 2017
- Teutonia , stroller (sold in 2017. Bankrupt shortly thereafter.)
Web links
Individual evidence
- ↑ [1]
- ↑ a b Annual Report 2019
- ↑ Serena Ng, Mark Maremont: Newell Rubbermaid to Acquire Jarden for $ 15 trillion. In: The Wall Street Journal . December 14, 2015, accessed April 27, 2016 .
- ^ Newell Rubbermaid Inc. History at FundingUniverse
- ^ Newell Rubbermaid and Jarden Corporation Announce Consumer Goods Combination with $ 16 Billion Revenue ( Memento December 10, 2016 in the Internet Archive ), December 14, 2015
- ↑ Stanley Black & Decker: Tool manufacturer takes over billions
- ↑ New owner: K2, Völkl, Marker, Dalbello & Co. sold