Marni
The Marni S.rl is a 1994 by Consuelo Castiglioni in Milan based fashion company .
The company achieved international fame through the creative use of colors, prints and shapes in the contemporary Marni women's collections. In 2007 men's fashion and 2011 children's clothing were added to the Marni portfolio. Marni has been in the hands of Renzo Rosso since 2012 . The Castiglioni family left the company at the end of 2016.
Company history
Marni was started in 1994 by Consuelo Castiglioni, who has a sister named Marni, together with her husband Gianni Castiglioni. Gianni Castiglioni's father founded the fur fashion company Ciwifurs from Milan, which still exists today, in the 1950s , for which Marni was initially to act as a young second line. The Marni collections were presented at the Milan Fashion Week from 1995 .
Marni became known for the modern designs of Castiglioni's high-priced women's fashion, special color compositions and strong colors. Prints with geometric patterns and unusual surface design are used in a functional fashion. With her sometimes unconventional fashion, Castiglioni wanted to convey to young women that they should dress as they like. In 1998 handbags and shoes were added to the Marni portfolio. In 2002 the equally high-priced Marni clothing line for men was launched.
In 2012 Consuelo Castiglioni entered into a cooperation under the name Marni at H&M and presented a collection for women and men in the low price segment, but above the other H&M sales prices.
The first Marni store opened in London in 2000. The first Marni boutique followed in Milan in 2001, followed a year later in Paris and Tokyo. There are around 100 Marni stores on four continents, including London, Barcelona, Rome, St. Moritz, Beirut, Moscow, New York City, Los Angeles, Miami, Sydney, Beijing, Hong Kong and Tokyo. Marni has been selling jewelry and, under license, carpets since 2003 ; an eyewear collection has existed since autumn 2005. Marni has been active with an online shop on its own website since 2006. In 2011 the range was expanded to include children's clothing for girls. 2012 brought Marni in collaboration with Estee Lauder Companies , the women's fragrance Marni on the market. Since then, with Marni Rose (2013) and Marni Spice (2015), two further women's fragrance series have appeared. In 2015 Marni was a guest designer at Pitti Immagine with the men's collection . In 2016 the first Marni Flower Café opened in the Umeda Hankyu department store in Osaka .
At the end of 2016 it became known that the Castiglioni family - the children Carolina and Giovanni were already working in the company - were withdrawing from Marni completely. Francesco Risso, a former Prada designer, was appointed as the new creative director .
Managing directors
The administrative management of the Marni Group was held by Gianni Castiglioni until the end of 2016, the artistic direction was in the hands of Consuelo Castiglioni. Internet sales were managed by their daughter, Carolina Castiglioni. The company had sales of nearly $ 100 million in 2010. In 2015 it was 150 million.
At the end of 2012 , the Italian Only The Brave Holding (OTB) owned by Diesel founder Renzo Rosso , which also includes brands such as Dsquared² , Maison Martin Margiela and Viktor & Rolf , took over a majority stake in Marni. Marni has been 100% owned by OTB since 2016. In the press, disagreements between Rosso and the Castiglionis about the strategic direction of the company were suspected, but none of the parties involved confirmed this.
As of 2016, Marni had 82 of its own boutiques and 20 franchise partners worldwide. Under the founding family, the company always saw itself as an independent niche brand. Therefore, Marni was compared in the press, among other things, with Comme des Garçons .
Web links
Individual evidence
- ↑ Ciwifurs: History and Competence , ciwifurs.com, accessed: January 27, 2017
- ^ Marni at H&M. jolie.de, February 26, 2012, accessed on February 26, 2012 .
- ↑ Renzo Rosso becomes majority owner of Marni , derstandard.at, December 20, 2012
- ↑ Diesel jeans brand founder Renzo Rosso is poised to take over Italy's Marni to relaunch the bohemian-chic fashion house on foreign markets, the company said , reuters.com, December 20, 2012