Matthias Schrader

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Matthias Schrader (2017)

Matthias "Mattes" Schrader (born October 5, 1967 in Hamburg ) is a German manager and internet entrepreneur. He is CEO of SinnerSchrader Aktiengesellschaft and Managing Director of Accenture Interactive . Schrader is a proven expert in digital transformation .

Life

Schrader grew up in the Hamburg district of Fischbek . At the age of 16 he founded Hamburg's largest school newspaper . After graduating from high school, he financed his computer science studies as an editor for various specialist journals, including Page . In 1996 he broke off his studies to found the digital agency SinnerSchrader together with Oliver Sinner.

Career

SinnerSchrader was founded in the early years of the internet age. The agency was profitable from the start and became one of the fastest growing representatives in the industry. After the dot-com bubble burst , business partner Oliver Sinner left the company, whereupon Schrader took over as sole chairman of the board in September 2002 . He prescribed a drastic downsizing of his agency and a clear focus on the core business . Under his leadership, SinnerSchrader developed into one of the few service providers who have established themselves successfully over the long term.

In 2017, Schrader announced together with other major shareholders that it would sell the majority of the shares in SinnerSchrader to the consulting firm Accenture. As a result, SinnerSchrader became part of the expanding Accenture Interactive business area , which focuses on digital customer experience services. In addition to his position at SinnerSchrader, Schrader took over the management of Accenture Interactive's business in Germany, Austria and Switzerland. He is responsible for the further development of sustainable digital strategies and the expansion of business activities in these countries.

Schrader is the founder of the Next Conference : The annual event is one of the most important meetings in the digital industry and is considered a leader in questions of transformation and its social and economic consequences. As the author of the book "Transformational Products", Schrader wrote the standard German work on the subject. He was honored with the Horizont Award in 2017 for his achievements .

Works

  • Transformational Products . The code of digital products that are conquering our everyday lives and revolutionizing the economy. Next Factory Ottensen, Hamburg 2017, ISBN 978-3-9818711-0-4 .

Web links

Commons : Matthias Schrader  - Collection of Images

Individual evidence

  1. ^ Matthias Schrader. In: kress.de. Retrieved September 20, 2019 .
  2. ↑ a b c Hanna-Lotte Mikuteit: Matthias Schrader sees every day as a new beginning. In: Hamburger Abendblatt. May 22, 2019, p. 7 , accessed September 20, 2019 .
  3. ^ A b Catrin Bialek: Matthias Schrader: The solution finder. In: Handelsblatt. February 20, 2017, p. 45 , accessed September 20, 2019 .
  4. ↑ Hanna-Lotte Mikuteit: Matthias Schrader - the digital thought leader. In: Hamburger Abendblatt. December 8, 2018, p. 7 , accessed September 20, 2019 .
  5. ↑ Thomas Prommy: Online medium- sized companies in Germany: Successful founders of the Internet industry in conversation . Velvet Ventures, Hamburg 2018, ISBN 978-1-5119-4760-2 ( online-mittelstand.de [accessed October 30, 2019]).
  6. ↑ Fifteen questions for ... Matthias Schrader . In: Hamburger Abendblatt . January 7, 2006, p. 69 .
  7. ↑ Digital Pope: Hamburg is not sexy enough! In: Hamburger Morgenpost . December 15, 2018, p. 11 .
  8. ↑ Lars Haider: The brain and the door opener . In: Hamburger Abendblatt . October 7, 2000, p. 19 .
  9. ↑ Electronic Commerce: Buy without a department store. In: Der Spiegel. July 27, 1998, p. 72 , accessed September 20, 2019 .
  10. ↑ Without socks on the stock exchange . How the internet agency SinnerSchrader makes millions with e-commerce. In: Hamburger Abendblatt . December 30, 1999, p. 20 .
  11. ↑ SinnerSchrader deep in the red . In: Handelsblatt . April 26, 2002, p. 17 .
  12. ^ Christian Rickens: SinnerSchrader: Departure of a founder. In: Manager Magazin. July 18, 2002, accessed September 20, 2019 .
  13. ↑ News from the Neuer Markt: SinnerSchrader is restructuring the Executive Board . In: Börsen-Zeitung . July 20, 2002, p. 13 .
  14. ^ Thomas Jüngling: Services for business on the Internet. In: Welt am Sonntag. November 13, 2005, accessed September 20, 2019 .
  15. ↑ Marco Saal: Accenture swallows SinnerSchrader. In: horizon. February 20, 2017. Retrieved September 20, 2019 .
  16. ↑ Accenture management consultancy buys Internet company SinnerSchrader. In: Spiegel Online. February 20, 2017. Retrieved September 20, 2019 .
  17. ↑ Reiner Kepler: Accenture Interactive swallows Sinner Schrader. In: New Business. February 20, 2017. Retrieved October 24, 2019 .
  18. ↑ Accenture founds center for customer experience. In: Advertise & Sell. July 15, 2019, accessed October 24, 2019 .
  19. ↑ Harald Willenbrock: The long farewell. In: Brand Eins. P. 126 , accessed September 20, 2019 .
  20. ↑ Bastian Henrichs: "Screens are just a bridging technology". In: Welt Online. September 20, 2016, accessed September 20, 2019 .
  21. ↑ Matthias Schrader: The work of the transformer. In: Advertise & Sell. September 4, 2017. Retrieved September 20, 2019 .
  22. ↑ These are the men and women of 2017. In: Horizont. December 20, 2017. Retrieved September 20, 2019 .
  23. ↑ The makers of the year 2017 . In: Welt am Sonntag . January 14, 2018, p. 48 .
personal data
SURNAME Schrader, Matthias
ALTERNATIVE NAMES Schrader, Mattes
BRIEF DESCRIPTION German manager and internet entrepreneur
DATE OF BIRTH 5th October 1967
PLACE OF BIRTH Hamburg