Media studies
The media studies treated as a part of the field of media education , the technical and organizational preparation of news and mass media as well as the effect of these media to the general public or to specific target groups. Media law is also an essential component .
Related areas are media didactics and media education .
The “classic” mass media are the press , radio ( radio , television ) and film , the “new” media are primarily the Internet , the collective term multimedia and some areas of mobile telephony .
At universities , media studies are usually taught in the context of journalism or (at the TU ) in the computer science curriculum . In secondary schools it is often offered as an elective or taught in the form of excursions and project weeks .
Media studies for school lessons
Some large weekly or daily newspapers - such as B. Die Zeit (Hamburg) or Die Presse (Vienna) - offer schools free “teacher packages” for practice-oriented teaching units, or inexpensive introductory courses for those interested in journalism . For example, the “Medienkunde” teacher package from “Zeit” contains the following content for upper secondary level:
- Research , especially on the Internet
- Structure of newspaper texts, journalistic forms of presentation
- Development of daily and weekly newspapers
- Different newspaper reports on the same topic
- Special features of the newspaper market
- Different media, media comparisons
- Technical literature and websites on the subject.
Other aspects of media studies include the departments and their cross-connections, media-related market research , advertising in and for the media, the technology used to produce newspapers and periodicals , sales and labor law issues .