Midor
| Midor AG
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| legal form | Corporation |
| founding | 1928 |
| Seat | Miles , Switzerland |
| Number of employees | 600 (2017) |
| Branch | food |
| Website | www.midor.ch |
The Midor AG is a company of the Swiss retail group Migros developed the biscuits, ice creams and snacks and produced. It supplies customers in Switzerland and 19 other countries. Midor also produces numerous own brands for Migros and large corporations at home and abroad. Migros, founded in 1928, belongs to the M-Industry group. It employs around 600 people at its location in Meilen on Lake Zurich .
history
On June 13, 1896, the “First Swiss Stock Company for the Production of Unfermented and Alcohol-Free Grape and Fruit Wines” was founded in Bern with share capital of CHF 250,000 . Their goal was the production of unfermented grape and fruit juices on a large scale using the "Wädenswil process" developed by Hermann Müller-Thurgau . The first factory was built in the same year on Laupenstrasse in Bern. In 1899 the company changed its name to “Society for the production of alcohol-free wines”, whereby the term “alcohol-free wines” was a common description for must at the time. She then had a new factory built on Lake Zurich near the Meilen train station . After canning production had also started in 1916/17 , the company name was changed to "Alcohol-free wines & canning factory AG, Meilen".
In 1928 the company was on the verge of bankruptcy. Gottlieb Duttweiler , the founder of Migros , acquired a creditor position of 400,000 francs from the Schweizerische Kreditanstalt for 50,000 francs and thus became the main creditor of the company, whose majority of the shares were transferred to Migros in the estate process. The takeover was due to the fact that Migros had to manufacture its own brands in order to circumvent the rigorous boycotts of branded goods manufacturers and their associations. The previous customers were not up to the pressure of the associations, which is why Miros was the sole buyer of the products. Duttweiler further significantly reduced the production of sweet cider and reduced the price to almost half, whereupon the competitors had to follow suit. The former niche product developed into a popular drink in a short time.
At Duttweiler's suggestion, on October 30, 1929, the company was renamed "Produktion AG" Meilen (PAG). The PAG soon gave up the production of sweet cider in order to gain space for the production of other products. Biscuit production started in 1930, and yoghurt production began a year later . The production of cooking oil and cooking fat, also started in 1930, was relocated to Basel in 1934 . From 1935, the PAG provided the carnival biscuits that are still sold today and are only available during the carnival period each year. In 1942, PAG integrated the production of chocolate previously carried out by Jonatal AG (now Jowa ), but gave it to Chocolat Frey, which is also part of Migros, in 1955 (together with confectionery and sugar confectionery production) .
In 1949, PAG began producing ice cream products, in 1969 it took over the Jowa waffle factory and in 1974 powder production for creams and baking powder started. After the ice cream production was expanded in 1983, the company entered the export business two years later. In 1996 PAG was renamed Midor AG, in 2009 it transferred the aperitif nuts division to Delica . In 2016, Midor undertook a strategic realignment.
Products
Midor products can be divided into the following product groups:
- Biscuits
- Ice cream
- Cereal snacks
- aperitif pastries
- Baking mixes and dessert powders
- seasonal items
- zwieback
Brands produced by Midor:
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Web links
Individual evidence
- ↑ Midor AG. Commercial Register of the Canton of Zurich, 2019, accessed on October 15, 2019 .
- ↑ Numbers and facts. Midor, accessed October 15, 2019 .
- ↑ Unfermented and alcohol-free grape and fruit wines . In: Swiss Hotel Review . tape 2 , no. 25 . Basel June 20, 1896, p. 2, middle column below ( online ).
- ↑ The production of alcohol-free wines and their properties . In: Swiss illustrated magazine . tape 6 . Swiss publishing house, Zurich 1902, p. 622-623 ( online ).
- ↑ HP Magazine No. 10, November 1994, pp. 18-20.
- ^ A b Alfred A. Häsler : The Migros Adventure. The 60 year old idea . Ed .: Federation of Migros Cooperatives. Migros Presse, Zurich 1985, p. 295 .
- ↑ a b Häsler: The Migros Adventure. Pp. 50-51.
- ^ Häsler: The Migros Adventure. P. 52.
- ↑ Our story. Midor, accessed October 15, 2019 .
- ↑ a b overview. Midor, accessed October 15, 2019 .