Employee magazine

from Wikipedia, the free encyclopedia

An employee magazine (also employee newsletter , company newspaper , staff newspaper , company newspaper , company newsletter or company magazine is) a form of corporate publishing , the internal communication of a company , an organization or a government serves. Above all, it should be a source of information for employees and as a link between the workforce and management. Some employee magazines are also aimed at former employees who are retired.

Employee magazines are published internally (often by the public relations department ) or externally on behalf of the company or employer.

history

In 1849 the first well-known employee magazine appeared in the USA. The first comparable publication in Europe was the works journal of a Dutch company in 1882 . In Germany, the Schlierbach factory messenger was the first example in 1888. After the First World War , the number of company magazines increased significantly. A works newspaper based on the new concept was published from June 1919 to August 1920 in the Daimler plant in Stuttgart on the initiative of Paul Riebensahm, then a member of the Board of Management of Daimler-Motoren-Gesellschaft (DMG), with the editorial assistance of sociologist Eugen Rosenstock-Huessy .

The German Public Relations Society writes the competition “inkom. Grand Prix ”for employee newspapers.

Supplement to the intranet

Employee newspapers have been replaced by the intranet in many companies and now only complement it. This requires your own online editorial team . An intranet (non-public computer network) can only fulfill the functions of the traditional employee magazine if as many employees as possible have an online connection in the company. After the introduction of an intranet, production employees often find it difficult to obtain relevant information from company management - unless there is a "bulletin board" on which current information is posted.

Content

The central task of an employee magazine is the dissemination of company and industry-relevant information. The Works Constitution Act also stipulates that employees should be regularly informed about the company's situation . Other goals are often:

Employee magazines are also used to communicate restructuring.

The employees are at the same time a target group and interview and discussion partner with suggested topics. If the management respects critical or skeptical statements from the workforce, this can promote an open corporate culture.

An employee newspaper usually claims to be more than a mouthpiece for management and a suggestion box for the workforce. Some companies have outsourced the editing of their employee magazine to avoid suspicion of censorship .

literature

  • Hermann-Josef Berg, Michael Kalthoff-Mahnke, a. a .: The best - employee newspapers and magazines in Germany. Internal Communication Perspectives , Dortmund 2004
  • Katrin Bischl: The employee newspaper . Communicative strategies for the positive self-portrayal of companies , Wiesbaden 2000
  • Christian Cauers: Employee magazines today. Message in a bottle or strategic medium? , VS Verlag, 2005
  • Franz Klöfer: Successful through internal communication. Better inform, motivate and activate employees. With 20 practical examples , Neuwied 2001
  • Ernst Wilhelm Mänken: Making employee magazines even better , VS Verlag, Wiesbaden 2004
  • Matthias Schweizer: Communication processes in employee newspapers in medium-sized companies , Peter Lang Verlag, Bern, Berlin 2004
  • Claudia Mast , Katja Fiedler: Employee magazines in the age of the intranet. (PDF; 470 kB) Communication & Management, Volume 5, ISSN  1612-3492
  • Klaus Viedebantt : Employee magazines . Content, conception, design , FAZ-Verlag, Frankfurt / M. 2005

Web links

Individual evidence

  1. ↑ The employee newspaper . Communicative strategies for positive self-portrayal by companies, p. 67
  2. ↑ Archived copy ( Memento of the original from May 5, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / media.daimler.com
  3. ↑ A separate magazine for employees - Germany's first company newspaper closed 90 years ago
  4. ↑ http://www.presseportal.de/pm/6688/1135683/dprg_e_v  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / www.presseportal.de  
  5. ↑ http://www.inkom-grandprix.de/