Mixer (live streaming platform)

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Globe icon of the infobox
mixer
Website logo
Live streaming portal
languages 21 languages
operator Microsoft
editorial staff Matthew Salsamendi and James Boehm
Registration optional (for uploading, subscribing, commenting and following)
On-line January 5, 2016 (currently inactive)
https://www.mixer.com/

Mixer was a Seattle- based live streaming platform owned by Microsoft . The service officially started on January 5, 2016 under the name Beam, but was renamed Mixer in May 2017. The service focuses on interactivity. Mixer has a market share of 3.2%.

history

Beam launched on January 5, 2016. In May 2016, Beam won the startup competition at the TechCrunch Disrupt Conference for $ 50,000.

On August 11, 2016, Beam was acquired by Microsoft for an undisclosed amount. The service team has been integrated into the Xbox department. On October 26, 2016, Microsoft announced that Beam would be integrated into Windows 10 . Beam Broadcasting was also integrated into the Xbox One with the software update from March 2017 .

On May 25, 2017, Microsoft announced that Beam would be renamed Mixer because the previous name could not be used worldwide. At the same time as the re-branding, several new functions were added, such as B. the possibility for a user to host up to three additional streams simultaneously on his channel, as well as the associated mobile app Mixer Create .

On August 1, 2019, the streamer Ninja announced that it would exclusively switch from Amazon competitor Twitch to Mixer from August 2 , which was considered a big coup for Mixer. Ninja, who has over 14.5 million followers, was one of Twitch's top personalities. In October 2019, the two founders, Boehm and Salsamendi, left Microsoft. On October 24, 2019, it was announced that Shroud , a major Twitch streamer, would switch to Mixer. Shroud had 7.1 million followers on Twitch. On October 27, 2019, KingGothalion, another major Twitch streamer, announced that it would switch to Mixer. FaZe.Ewok, a 14-year-old Twitch streamer, announced on November 14, 2019 that she would be joining Mixer.

On June 22, 2020, Mixer announced that they would merge with Facebook Gaming.

On July 23, 2020, 8 p.m. CEST, Mixer stopped streaming.

properties

Mixer differs from other streaming platforms in that it emphasizes the interactivity between streamers and their viewers. Viewers are enabled to perform actions that can influence a stream (e.g. voting or influencing gameplay). These functions can be used via a button next to the stream.

The service advocated that there would be less than a second between when it was sent and when it was received by users.

Mixer is also integrated in the Xbox app.

Streamer

Followers

Top 5 streamers sorted by followers. (June 21, 2020)

rank Channel name Followers
1 Ninja 3.19 million
2 shroud 1.20 million
3 TheGrefg 822,000
4th Ship 710,000
5 Xbox 549,000

Channel calls

Top 5 streamers sorted by channel views. (June 21, 2019)

rank Channel name Channel calls
1 Ninja 67.2 million
2 TheGrefg 54.2 million
3 PaladinsGame 41.4 million
4th bastian_stremer 34.9 million
5 ChannelOne 33.4 million

Web links

Individual evidence

  1. ↑ Tom Warren: Microsoft renames Beam to Mixer, adds new game streaming features. May 25, 2017. Retrieved August 9, 2019 .
  2. ↑ Peter Steinlechner: Twitch is expanding its market share. In: Golem.de. October 7, 2019, accessed November 20, 2019 .
  3. ↑ a b Microsoft acquires Beam interactive game live streaming service. In: TechCrunch. Retrieved August 9, 2019 (American English).
  4. ↑ Beam wants to turn gaming streams wildly dynamic. In: TechCrunch. Retrieved August 9, 2019 (American English).
  5. ↑ And the winner of TechCrunch Disrupt NY 2016 is… Beam. In: TechCrunch. Retrieved August 9, 2019 (American English).
  6. ^ Joshua Goldman: Xbox Live gets more social with Microsoft's Beam buy. Accessed August 9, 2019 .
  7. ^ Sara Ashley O'Brien: Microsoft acquires gaming startup run by 18-year-old. August 12, 2016, accessed August 9, 2019 .
  8. ↑ Sam Machkovech: Game streaming coming to Windows 10, and bitstream coming to Xbox One. October 26, 2016. Retrieved August 9, 2019 (American English).
  9. ↑ Chaim Gartenberg: The Xbox One gets Microsoft's Beam streaming and a faster interface today. March 29, 2017. Retrieved August 9, 2019 .
  10. ↑ Matt: Marr (co-founder) on Twitter: In: Twitter. @MattSalsamendi, 2017, accessed August 9, 2019 .
  11. ↑ Andrew Webster: Ninja, the biggest name in Fortnite, is leaving Twitch. August 1, 2019, accessed August 9, 2019 .
  12. ↑ Julia Alexander: What is Mixer, Ninja's new exclusive streaming home? August 1, 2019, accessed August 9, 2019 .
  13. ^ Janko Roettgers : Ninja Is Ditching Amazon's Twitch for Microsoft's Mixer. In: Variety. August 1, 2019, accessed on August 9, 2019 .
  14. ^ Mixer co-founder leaves Microsoft. Retrieved October 26, 2019 .
  15. ^ Mixer's other co-founder also leaves Microsoft. Retrieved October 26, 2019 .
  16. ↑ Jessica McBride: Shroud: Streamer Heads to Mixer & Ninja Responds. In: Heavy.com. October 24, 2019, accessed October 26, 2019 .
  17. ↑ Benedict Grothaus: The biggest Destiny 2 streamer on Twitch now also switches to Mixer. In: Mein-MMO.de. October 28, 2019, accessed October 28, 2019 .
  18. ↑ Patrik Chen: Mixer strikes again - FaZe.Ewok follows as the next streamer. In: esports.com. November 14, 2019, accessed November 20, 2019 .
  19. ↑ Tom Warren: Microsoft is shutting down Mixer and partnering with Facebook Gaming. June 22, 2020, accessed on June 22, 2020 .
  20. ↑ Sam Machkovech: Microsoft acquires game streaming site, will integrate features into its games. August 11, 2016. Retrieved August 9, 2019 (American English).
  21. ↑ Samit Sarkar: Microsoft's Beam renamed to Mixer, adds co-op streaming (update). May 25, 2017. Retrieved August 9, 2019 .
  22. ↑ TOP 50 MOST FOLLOWED MIXER CHANNELS. In: SocialBlade.com. Retrieved November 20, 2019 .
  23. ↑ TOP 50 MOST VIEWED MIXER CHANNELS. In: SocialBlade.com. Retrieved November 20, 2019 .