Moneyfarm

from Wikipedia, the free encyclopedia
Moneyfarm

logo
legal form Limited
founding March 2011
Seat London , Milan , Frankfurt am Main , Cagliari
management Giovanni Daprà (Founder and CEO), Paolo Galvani (Founder and Chairman), Thomas Völker (Managing Director Moneyfarm Germany)
Branch Asset management
Website https://www.moneyfarm.com/de/
As of February 5, 2020

Moneyfarm is a digital asset manager, also known as a robo-advisor , that operates in Germany, Italy and the UK.

In Germany, the business is operated by MFM Investment GmbH. The company is based in Frankfurt am Main .

According to its own information, the company looks after more than one billion euros for more than 43,000 customers across Europe.

history

Moneyfarm was founded in March 2011 by Paolo Galvani and Giovanni Daprà in Italy. In February 2016, the company expanded to Great Britain and in November 2018 Moneyfarm entered the German market with the takeover of vaamo. A year later, in November 2019, Moneyfarm launched its own product in Germany. The vaamo products are continued unchanged to this day.

Moneyfarm is valued at around 115 million euros from three financing rounds. In November 2015, the private equity firm Cabot Square Capital and the venture capitalist United Ventures invested 16 million euros in Moneyfarm in the first financing round. Two and a half years later, the German Allianz, through its subsidiary Allianz Asset Management (AAM), became the largest minority shareholder in Moneyfarm in a second financing round. In total, the company raised around £ 40 million in May 2018. Other investors included Endeavor Catalyst and the Fondazione di Sardegna.

In the most recent round of financing in November 2019, the Italian Post, Poste Italiane , also participated in Moneyfarm. Together with Allianz , it made a further 40 million euros available to the asset manager. In addition, Moneyfarm and Poste Italiane decided on a large cooperation in Italy.

In June 2020, Moneyfarm, together with other European fintechs, founded the European Fintech Association, which advocates uniform financial market rules within the European Union .

product

In contrast to most other robo-advisors, Moneyfarm offers its customers in Germany a product that combines active and passive funds. Seven different portfolios are created based on the customers' willingness to take risks.

To this end, Moneyfarm in Germany works with Allianz Global Investors , one of Allianz's asset managers. The portfolios offered are based on a multi-asset strategy by Allianz Global Investors (AGI) and have a risk management system designed to reduce losses. Allianz funds, actively managed products from competitors and ETFs are used in the portfolios. Fund selection and ongoing portfolio monitoring are carried out by Allianz Global Investors. This selection process is based, among other things, on the more than 1,400 interviews that AGI conducts with the fund managers each year.

The active funds are used for inefficient asset classes such as stocks from emerging markets and high-yield bonds. For more efficient asset classes such as European blue chip stocks , however, cost-efficient ETFs are used. According to the company, the base price for the active products from Allianz Global Investors should correspond to that of a comparable passive fund. In the case of third-party funds, the cooperation with Allianz Global Investors gives private investors access to cheaper institutional unit classes.

In terms of customer care, Moneyfarm relies on what is known as a hybrid service model: in addition to the automated determination of the risk profile and control of the portfolio using algorithms, customers can also be supported by a human advisor. The risk profile, the selected strategy or fundamental financial topics can be discussed in a personal dialogue.

Individual evidence

  1. ↑ Katharina Schneider: Robo-Advisor: Moneyfarm wants to get started in Germany with the help of Allianz. In: Handelsblatt. November 7, 2019, accessed April 16, 2020 .
  2. ↑ Imprint. In: Moneyfarm. Accessed April 16, 2020 (German).
  3. ↑ Markus Frühauf: Allianz investment robot flourishes: Moneyfarm doubles managed assets . In: Frankfurter Allgemeine Zeitung . No. 30 . Frankfurt February 5, 2020, p. 25 .
  4. ↑ Online asset managers vaamo and Moneyfarm before the merger | Moneyfarm. In: Moneyfarm Blog. December 20, 2018, accessed on April 16, 2020 (German).
  5. ↑ Christian Hilmes: Online asset manager: Robo-Advisor Vaamo is about to take over. In: The Investment. November 20, 2018, accessed April 16, 2020 .
  6. ↑ a b Katharina Schneider: Robo-Advisor: Moneyfarm wants to get started in Germany with the help of Allianz. In: Handelsblatt. November 7, 2019, accessed April 16, 2020 .
  7. ^ David Campbell: Leading Italian robo-advisor secures £ 11m backing for UK launch. In: Wealth Manager. November 10, 2015, accessed April 16, 2020 .
  8. ↑ Allianz strengthens digital asset management. In: Fund Professionell. May 29, 2018, accessed April 16, 2020 .
  9. ↑ Hamza Ali: Moneyfarm attracts £ 40m from host of backers. In: Wealth Manager. May 29, 2018, accessed April 16, 2020 .
  10. ↑ a b Katharina Schneider: Robo-Advisor: Moneyfarm wants to get started in Germany with the help of Allianz. In: Handelsblatt. November 7, 2019, accessed April 16, 2020 .
  11. ↑ Katharina Schneider: New association: Fintechs fight against barriers in the EU internal market. In: Handelsblatt. June 16, 2020, accessed June 18, 2020 .
  12. ↑ Investment strategy, diversification and fund selection. In: Moneyfarm. Accessed April 16, 2020 (German).
  13. ^ A b Maximilian Märkl: Moneyfarm expands digital asset management in Germany. In: Citywire. November 7, 2019, accessed April 16, 2020 .
  14. ↑ Mark Fruehauf: New plant robots for the alliance. In: Frankfurter Allgemeine Zeitung. November 7, 2019, accessed on April 16, 2020 (German).
  15. ↑ Stephan Kahl: Allianz brings 'like ETF priced' active funds for robo-advisors. In: The world. June 13, 2019, accessed April 16, 2020 .
  16. ↑ Katharina Schneider: Digital asset management: This is how the new robo-advisor from Allianz and Moneyfarm works. In: Handelsblatt. June 13, 2019, accessed April 16, 2020 .
  17. ↑ Asset Management | Online investment. In: Moneyfarm. Accessed April 16, 2020 (German).